by Susan Young - Publications - Faculty & Research

14 Apr 2014
Research & Ideas

Difficulties for Women Bridging Racial, Generational, and Global Divides

commonplace, she said, but it's a false dichotomy because "we are all raced, and we are all gendered." Giddings talked of "racist, classist vitriol" in writings by renowned nineteenth-century feminists Susan... View Details

Keywords: by Carmen Nobel

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

immigrants’ location decision by interacting pre-existing ethnic settlements with aggregate migration flows, we find that immigration raised marriage rates, the probability of having children, and the propensity to leave the parental... View Details

Keywords: by Sean Silverthorne

05 Dec 2016
Research & Ideas

How The 2016 Presidential Candidates Misled Us With Truthful Statements

"Paltering" is the active use of truthful statements to influence a target’s beliefs by giving a false or distorted impression. It can pervade all kinds of personal interactions, from romantic relationships to foreign affairs, whenever... View Details

Keywords: by Dina Gerdeman

February 2002 (Revised October 2005)
Case

BMWFilms

By: Youngme E. Moon and Kerry Herman

Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details

Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America

Citation

Educators

Purchase

18 Aug 2003
Research & Ideas

How New Managers Become Great Managers

chapters and a more prescriptive style to reflect today's world of expanding globalization, accelerated change, and increased complexity. This excerpt discusses the importance for young managers to continue to develop as professionals via... View Details

Keywords: by Linda Hill

29 Oct 2006
Research & Ideas

The History and Influence of Andy Grove

biographer Richard S. Tedlow puts it, Grove was "one of the master managers in the history of American business." A new biography, Andy Grove: The Life and Times of an American, will debut next week, written by Tedlow, the Class... View Details

Keywords: by Sean Silverthorne; Computer

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

In 1997, a young entrepreneur visited a class at Harvard Business School taught by my colleague, Len Schlesinger. The class discussed a case based on the visitor’s fledgling online retailing company that had... View Details

Keywords: by James Heskett; Retail

19 Feb 2007
Research & Ideas

Inexperienced Investors and Market Bubbles

the peak of the market a significant fraction of institutional money was controlled by young managers, thanks in part to rising prices for tech stocks, the researchers say. We asked Greenwood to discuss the... View Details

Keywords: by Sean Silverthorne; Financial Services

02 Aug 2007
What Do You Think?

How Will Millennials Manage?

Alice Richmond commented, "Take the label away, and you won't find the trend." Kevin Brady added, "I find such broad generalizations hard to believe." As Susan RoAne put it, "Gen Y and the Millennials will manage... View Details

Keywords: by Jim Heskett

08 Apr 2016
Research & Ideas

How to Hire a Millennial

to their concerns by making superficial policy changes. Companies struggling to recruit millennials should consider GE’s example of bold action and completely rethink the packages they are offering to attract View Details

Keywords: by Joseph Fuller

04 Apr 2018
Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details

Keywords: by John Macomber; Construction; Green Technology

30 Mar 2020
Research & Ideas

The New Rules for Remote Work: Pandemic Edition

With more people working remotely right now, many of us have experienced a videoconference interrupted by barking dogs or hungry kids demanding snacks, punctuated, perhaps, by cabinet doors slamming and ice... View Details

Keywords: by Dina Gerdeman

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details

Keywords: by Sean Silverthorne

25 Aug 2017
Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

reason–people tend to form brand preferences when they’re young. Young consumers who are alienated by a perception of corporate support for Trump might be lost for a lifetime, not just an administration. “A... View Details

Keywords: by Gautam Mukunda

12 Jul 2006
Research & Ideas

Competition the Cure for Healthcare

Last month HBS Working Knowledge offered an excerpt from Redefining Health Care: Creating Value-Based Competition on Results, by Harvard Business School professor Michael E. Porter and Elizabeth Olmsted Teisberg. The U.S. healthcare... View Details

Keywords: by Roger Thompson; Health

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

It is tough to think positively in a crisis. Yet one overarching lesson in a new book by HBS professor Bill George, 7 Lessons for Leading in Crisis (Jossey-Bass), is exactly that: See crisis as a chance to develop and enhance your... View Details

Keywords: by Martha Lagace

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

position in the market. Q: Do you have a favorite case? A: One of the cases I wrote is about BMW Films' award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck... View Details

Keywords: by Garry Emmons; Service

17 Jan 2019
Research & Ideas

Why Business Should Support Employees Who Are Caregivers

supporting caregivers a critical talent management issue, according to a new report, The Caring Company: How Employers Can Cut Costs and Boost Productivity by Helping Employees Manage Caregiving Needs, by... View Details

Keywords: by Danielle Kost; Health

12 Apr 2007
Working Paper Summaries

From Manufacturing to Design: An Essay on the Work of Kim B. Clark

Keywords: by Sylvain Lenfle & Carliss Y. Baldwin; Manufacturing

18 Jun 2001
Lessons from the Classroom

Why Leaders Need Great Books

"I sold funeral insurance to North Carolina black people. I myself am not black. Like everybody else who was alive fifty-nine years ago, I was so young then, you know? I still feel bad about what went on. My wife says: telling... View Details