Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (718) Arrow Down
Filter Results: (718) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,371)
    • People  (9)
    • News  (1,215)
    • Research  (718)
    • Events  (8)
    • Multimedia  (5)
  • Faculty Publications  (258)

Show Results For

  • All HBS Web  (2,371)
    • People  (9)
    • News  (1,215)
    • Research  (718)
    • Events  (8)
    • Multimedia  (5)
  • Faculty Publications  (258)
← Page 9 of 718 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 14 Apr 2014
  • Research & Ideas

Difficulties for Women Bridging Racial, Generational, and Global Divides

commonplace, she said, but it's a false dichotomy because "we are all raced, and we are all gendered." Giddings talked of "racist, classist vitriol" in writings by renowned nineteenth-century feminists Susan... View Details
Keywords: by Carmen Nobel
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

immigrants’ location decision by interacting pre-existing ethnic settlements with aggregate migration flows, we find that immigration raised marriage rates, the probability of having children, and the propensity to leave the parental... View Details
Keywords: by Sean Silverthorne
  • 05 Dec 2016
  • Research & Ideas

How The 2016 Presidential Candidates Misled Us With Truthful Statements

"Paltering" is the active use of truthful statements to influence a target’s beliefs by giving a false or distorted impression. It can pervade all kinds of personal interactions, from romantic relationships to foreign affairs, whenever... View Details
Keywords: by Dina Gerdeman
  • February 2002 (Revised October 2005)
  • Case

BMWFilms

By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
Citation
Educators
Purchase
Related
Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
  • 18 Aug 2003
  • Research & Ideas

How New Managers Become Great Managers

chapters and a more prescriptive style to reflect today's world of expanding globalization, accelerated change, and increased complexity. This excerpt discusses the importance for young managers to continue to develop as professionals via... View Details
Keywords: by Linda Hill
  • 29 Oct 2006
  • Research & Ideas

The History and Influence of Andy Grove

biographer Richard S. Tedlow puts it, Grove was "one of the master managers in the history of American business." A new biography, Andy Grove: The Life and Times of an American, will debut next week, written by Tedlow, the Class... View Details
Keywords: by Sean Silverthorne; Computer
  • 31 May 2017
  • What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

In 1997, a young entrepreneur visited a class at Harvard Business School taught by my colleague, Len Schlesinger. The class discussed a case based on the visitor’s fledgling online retailing company that had... View Details
Keywords: by James Heskett; Retail
  • 19 Feb 2007
  • Research & Ideas

Inexperienced Investors and Market Bubbles

the peak of the market a significant fraction of institutional money was controlled by young managers, thanks in part to rising prices for tech stocks, the researchers say. We asked Greenwood to discuss the... View Details
Keywords: by Sean Silverthorne; Financial Services
  • 02 Aug 2007
  • What Do You Think?

How Will Millennials Manage?

Alice Richmond commented, "Take the label away, and you won't find the trend." Kevin Brady added, "I find such broad generalizations hard to believe." As Susan RoAne put it, "Gen Y and the Millennials will manage... View Details
Keywords: by Jim Heskett
  • 08 Apr 2016
  • Research & Ideas

How to Hire a Millennial

to their concerns by making superficial policy changes. Companies struggling to recruit millennials should consider GE’s example of bold action and completely rethink the packages they are offering to attract View Details
Keywords: by Joseph Fuller
  • 04 Apr 2018
  • Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details
Keywords: by John Macomber; Construction; Green Technology
  • 30 Mar 2020
  • Research & Ideas

The New Rules for Remote Work: Pandemic Edition

With more people working remotely right now, many of us have experienced a videoconference interrupted by barking dogs or hungry kids demanding snacks, punctuated, perhaps, by cabinet doors slamming and ice... View Details
Keywords: by Dina Gerdeman
  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details
Keywords: by Sean Silverthorne
  • 25 Aug 2017
  • Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

reason–people tend to form brand preferences when they’re young. Young consumers who are alienated by a perception of corporate support for Trump might be lost for a lifetime, not just an administration. “A... View Details
Keywords: by Gautam Mukunda
  • 12 Jul 2006
  • Research & Ideas

Competition the Cure for Healthcare

Last month HBS Working Knowledge offered an excerpt from Redefining Health Care: Creating Value-Based Competition on Results, by Harvard Business School professor Michael E. Porter and Elizabeth Olmsted Teisberg. The U.S. healthcare... View Details
Keywords: by Roger Thompson; Health
  • 13 Oct 2009
  • Research & Ideas

7 Lessons for Navigating the Storm

It is tough to think positively in a crisis. Yet one overarching lesson in a new book by HBS professor Bill George, 7 Lessons for Leading in Crisis (Jossey-Bass), is exactly that: See crisis as a chance to develop and enhance your... View Details
Keywords: by Martha Lagace
  • 31 Jan 2005
  • Research & Ideas

Rethinking Marketing’s Conventional Wisdom

position in the market. Q: Do you have a favorite case? A: One of the cases I wrote is about BMW Films' award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck... View Details
Keywords: by Garry Emmons; Service
  • 17 Jan 2019
  • Research & Ideas

Why Business Should Support Employees Who Are Caregivers

supporting caregivers a critical talent management issue, according to a new report, The Caring Company: How Employers Can Cut Costs and Boost Productivity by Helping Employees Manage Caregiving Needs, by... View Details
Keywords: by Danielle Kost; Health
  • 12 Apr 2007
  • Working Paper Summaries

From Manufacturing to Design: An Essay on the Work of Kim B. Clark

Keywords: by Sylvain Lenfle & Carliss Y. Baldwin; Manufacturing
  • 18 Jun 2001
  • Lessons from the Classroom

Why Leaders Need Great Books

"I sold funeral insurance to North Carolina black people. I myself am not black. Like everybody else who was alive fifty-nine years ago, I was so young then, you know? I still feel bad about what went on. My wife says: telling... View Details
Keywords: by Martha Lagace
  • ←
  • 9
  • 10
  • …
  • 35
  • 36
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.