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  • December 2003
  • Article

Leveraging Information across Categories

By: Raghu Iyenger, Asim Ansari and Sunil Gupta
Keywords: Information
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  • spring 2002
  • Article

Pricing Access Services

By: Skander Essegaier, Sunil Gupta and John Zhang
Keywords: Price
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  • winter 2002
  • Article

Customers As Assets

By: Sunil Gupta and Donald R. Lehmann
Keywords: Customers; Assets
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  • Article

Consumer Price Sensitivity and Price Thresholds

By: Sangman Han, Sunil Gupta and Donald R. Lehmann
Keywords: Customers; Price
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  • November 20, 2000
  • Article

Untangling the Value of Web Companies

By: Sunil Gupta and Donald R. Lehmann
Keywords: Value; Internet and the Web; Business Ventures
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  • Article

Roundtable on B2B Exchanges

By: Sunil Gupta
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  • 1999
  • Article

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

By: Randolph E. Bucklin and Sunil Gupta
Keywords: Analytics and Data Science; Information Technology; Perspective; Education; Supply and Industry
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  • 1999
  • Article

Managing Advertising and Promotion for Long-Run Profitability

By: Kamel Jedidi, Carl F. Mela and Sunil Gupta
Keywords: Management; Advertising; Profit
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  • 1999
  • Article

The "Shopping Basket": A Model for Multi-Category Purchase Incidence Decision

By: Puneet Manchanda, Asim Ansari and Sunil Gupta
Keywords: Decision Making; Sales
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  • Article

Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment

By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
Keywords: Sales; Decision Choices and Conditions; Customers; Product
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  • May 1998
  • Article

Assessing Long-Term Promotional Influences on Market Structure

By: Carl Mela, Sunil Gupta and Kamel Jedidi
Keywords: Power and Influence; Markets; Product Marketing
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  • Article

Determining Segmentation in Sales Response Across Consumer Purchase Behaviors

By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
Keywords: Segmentation; Sales; Customers; Behavior
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  • 1997
  • Book

Marketing Research

By: Donald R. Lehmann, Sunil Gupta and Joel Steckel
Keywords: Marketing; Research
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  • July 1997
  • Article

Perspectives on Multiple Category Choice

By: Gary Russell, David Bell, Anand Bodapati, Christina Brown, Joengwen Chiang, Gary Gaeth, Sunil Gupta and Puneet Manchanda
Keywords: Decision Choices and Conditions; Perspective
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  • Article

Long Term Impact of Promotion and Advertising on Consumer Brand Choice

By: Carl Mela, Sunil Gupta and Donald R. Lehmann
Keywords: Product Marketing; Advertising; Brands and Branding; Decision Choices and Conditions; Customers
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  • 1996
  • Article

A Segment-Level Model of Category Volume and Brand Choice

By: William R. Dillon and Sunil Gupta
Keywords: Brands and Branding; Decision Choices and Conditions; Segmentation; Volume
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  • Article

A Brand's Eye View of Response Segmentation in Consumer Choice Behavior

By: Randolph E. Bucklin, Sunil Gupta and Sangman Han
Keywords: Brands and Branding; Segmentation; Decision Choices and Conditions; Customers; Behavior
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  • November 1993
  • Article

Reflections on 'Impact of Sales Promotions on When, What, and How Much to Buy'

By: Sunil Gupta
Keywords: Sales; Product Marketing
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  • Article

The Discounting of Discounts and Promotion Thresholds

By: Sunil Gupta and Lee G. Cooper
Keywords: Product Marketing
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  • Article

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

By: Randolph E. Bucklin and Sunil Gupta
Keywords: Brands and Branding; Decision Choices and Conditions; Sales; Segmentation
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