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Publications

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  • All HBS Web  (436)
    • News  (144)
    • Research  (238)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (104)

Show Results For

  • All HBS Web  (436)
    • News  (144)
    • Research  (238)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (104)
← Page 9 of 436 Results →
  • Web

Winners & Runners-Up | New Venture Competition

Enterprise Track, 2024 New Venture Competition video Play Video duration: 1:32 2024 New Venture Competition Runner-Up, Social Enterprise Track: Trans Health HQ Trans Health HQ is a tool built by the trans community that addresses... View Details
  • November 1991 (Revised October 1993)
  • Supplement

British Airways: ""Go for It, America!"" Promotion (B)

By: Stephen A. Greyser
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry
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Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
  • 31 May 2023
  • News

Alumni Achievement Awards 2023

Photographed by Susan Young; Edited by Julia Hanna MORE ON THE RECIPIENTS Read more about the 2023 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2023 recipients, and learn about past recipients.... View Details
Keywords: leadership; management; work-life balance
  • 10 May 2016
  • First Look

May 10, 2016

gathering tasks. We use the framework and examples of successful research studies in the nancial reporting literature to clarify how data-gathering choices affect a study’s ability to achieve its goals and conclude by showing how the... View Details
Keywords: Carmen Nobel
  • October 2006 (Revised February 2007)
  • Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
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Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
  • Web

K–12 Education | Social Enterprise | Harvard Business School

certificate. Public Education Leadership Project (PELP) Summer Institute Taught by a team of faculty members from Harvard Business School, Harvard Graduate School of Education, and Harvard Kennedy School, PELP Executive Education programs... View Details
  • November 2008
  • Background Note

Welcome to a Wireless World

By: Stephen P. Bradley and Nancy Bartlett
Wireless technologies and mobile devices have played crucial roles in the evolution of the digital ecosystem. This note looks at cell phones, smartphones, mobile technologies, and popular applications noting companies that are positioned to capture the value engendered... View Details
Keywords: Business Ventures; Product; Mobile and Wireless Technology; Technology Industry
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Bradley, Stephen P., and Nancy Bartlett. "Welcome to a Wireless World." Harvard Business School Background Note 709-445, November 2008.
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

forthcoming Journal of Political Economy CEO Behavior and Firm Performance By: Bandiera, Oriana, Stephen Hansen, Andrea Prat, and Raffaella Sadun Abstract— We measure the behavior of 1,114 CEOs in six countries parsing granular CEO diary... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2021
  • News

My Favorite Case

Edited by Jen McFarland Flint; illustration by Taylor Callery Scroll the main story to read all alumni submissions or jump to a specific case here: “Suzuki Samurai” Paige Arnof-Fenn (MBA 1991) “Johnson &... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • Web

Research - Behavioral Finance & Financial Stability

Research Research Invisible Primes: Fintech Lending with Alternative Data By: Marco Di Maggio , Dimuthu Ratnadiwakara & Don Carmichael MAR 2022 Will the use of alternative data to assess borrowers’ creditworthiness result in broader credit access? Using administrative... View Details
  • 05 Jul 2011
  • First Look

First Look: July 5

prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a discount voucher service can benefit affiliated merchants: price discrimination and... View Details
Keywords: Sean Silverthorne
  • October 2010 (Revised May 2012)
  • Case

Drilling Safety at BP: The Deepwater Horizon Accident

By: Stephen P. Kaufman and Laura Winig
Following the 2010 Gulf of Mexico explosion and oil spill on the Deepwater Horizon, public attention focused on BP's safety record, practices, and management culture as the primary cause of the disaster. Drawing on public sources this case traces the circumstances... View Details
Keywords: Non-Renewable Energy; Management Practices and Processes; Managerial Roles; Business Processes; Organizational Culture; Practice; Safety; Energy Industry; Mexico, Gulf of
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Kaufman, Stephen P., and Laura Winig. "Drilling Safety at BP: The Deepwater Horizon Accident." Harvard Business School Case 611-017, October 2010. (Revised May 2012.)
  • Web

AASU50 - Alumni

Stansbury, Jr., MBA 1973 Walter L. Ross, MBA 1973 Terry L. Jones, MBA 1974 Stephen R. Bryant, MBA 1974 Harry G. Walker, III, MBA 1975 Jonathan L. Weaver, MBA 1975 Frank E. Lattimore, MBA 1976 Anita R. Goodman, MBA 1977 Sylvia C. Carroll,... View Details
  • September 1998 (Revised August 1999)
  • Case

IBM's Lotus Development in 1999

By: Stephen P. Bradley and Kelley Porter
Describes Lotus' acquisition by IBM, its movement from proprietary standards to open standards, and its current market position. Microsoft is gaining ground with its Exchange Server, and Lotus has received unfavorable press. View Details
Keywords: Acquisition; Technological Innovation; Growth and Development Strategy; Growth Management; Product Marketing; Competition; Competitive Strategy; Information Technology Industry; Web Services Industry
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Bradley, Stephen P., and Kelley Porter. "IBM's Lotus Development in 1999." Harvard Business School Case 799-014, September 1998. (Revised August 1999.)
  • January 2010
  • Article

The Role of Experience in the Gambler's Fallacy

By: Greg Barron and Stephen Leider
Recent papers have demonstrated that the way people acquire information about a decision problem, by experience or by abstract description, can affect their behavior. We examined the role of experience over time in the emergence of the Gambler's Fallacy in binary... View Details
Keywords: Experience and Expertise; Decision Making; Forecasting and Prediction; Knowledge Acquisition; Outcome or Result; Game Theory; Prejudice and Bias
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Barron, Greg, and Stephen Leider. "The Role of Experience in the Gambler's Fallacy." Special Issue on Decisions from Experience. Journal of Behavioral Decision Making 23, no. 1 (January 2010).
  • Web

Bibliography – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us A New Vision An Essay by Professors Michel Anteby and Rakesh Khurana Introduction The Hawthorne Plant Employee Welfare Illumination Studies and Relay Assembly Test Room Enter Elton Mayo Human Relations and... View Details
  • September 1991 (Revised December 1991)
  • Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
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Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
  • 01 Oct 1999
  • News

Banking on Success

Kennedy Stephen M. Waters James A. Stern William J. Kneisel Donald H. Layton Kevin W. Kennedy A managing director at Goldman Sachs, where he has spent his entire career, Kevin Kennedy has served the firm in a number of positions,... View Details
Keywords: Deborah E. Blagg
  • Web

Electricity - Business & Environment

that the renewable energy market represents a $16 trillion investment opportunity by 2040. [20] Challenge One of the biggest shifts needed to respond to climate change is rapidly transitioning from fossil fuel-based electricity generation... View Details
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

2019 New York: PublicAffairs Creative Construction: The DNA of Sustained Innovation By: Pisano, Gary P. Abstract— Creative Construction tackles the myth that larger enterprises are inherently incapable of transformative innovation and are doomed to be disrupted View Details
Keywords: Dina Gerdeman
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