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  • December 2014
  • Article

The Discipline of Business Experimentation

By: Stefan Thomke and Jim Manzi
The data you already have can't tell you how customers will react to innovations. To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment. In most companies, tests do not adhere to scientific and statistical principles. As a... View Details
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  • 31 Jan 2014
  • News

Body, Heal Thyself

reaching into the billions. Then one evening he got a call from Noubar Afeyan, managing partner and CEO of Flagship Ventures, a venture capital firm that started Moderna, asking Bancel to swing by the company's Boston office and take a... View Details
Keywords: Maureen Harmon; biotech; Health, Social Assistance; Scientific Research and Development Services
  • 16 Jul 2013
  • First Look

First Look: July 16

trust through warmth and understanding. Most leaders today approach their jobs by emphasizing competence, strength, and credentials. But without first building a foundation of trust, they run the risk of eliciting fear, resentment, or... View Details
Keywords: Anna Secino
  • 01 Mar 2006
  • News

Faculty Books

its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human-resource management. Managing Product and Service Development by Stefan H. View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

Vincent, and Clémence Tricaud Abstract—In French parliamentary and local elections, candidates ranked first and second in the first round automatically qualify for the second round, while a third candidate qualifies only when selected by... View Details
Keywords: Dina Gerdeman
  • 02 Jan 2020
  • News

16 New Business Books You Need to Read in 2020

  • 01 Sep 2003
  • News

Books

Experimentation Matters by Stefan H. Thomke Becoming a Manager (second edition) by Linda A. Hill What Really Works View Details
Keywords: Deborah E. Blagg; Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services
  • 25 May 2010
  • First Look

First Look: May 25

management in an emerging market from the perspectives of the many stakeholders involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810095-PDF-ENG Zotter—Living by Chocolate Mukti Khaire, View Details
Keywords: Martha Lagace
  • Fall 2013
  • Article

Sustainable Operations Management: An Enduring Stream or a Passing Fancy?

By: David Drake and Stefan Spinler
Paul Kleindorfer was among the first to weigh in on and nurture the stream of Sustainable Operations Management. The thoughts laid out here are based on conversations we had with Paul relating to the drivers underlying sustainability as a management issue: population... View Details
Keywords: Sustainable Operations; Sustainability; Environment; Paul Kleindorfer; Management; Environmental Sustainability
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  • 19 Feb 2013
  • First Look

First Look: Feb. 19

government institutional development influences the extent to which CSR communications are symbolically decoupled from substantive CSR activities. Our database includes all CSR reports issued by the approximately 1,600 publicly listed... View Details
Keywords: Sean Silverthorne
  • September 2021
  • Article

Did Technology Contribute to the Housing Boom? Evidence from MERS

By: Stefan Lewellen and Emily Williams
We examine the effects of the Mortgage Electronic Registration System, or MERS, on mortgage origination volumes and foreclosure rates prior to the Great Recession. MERS was introduced in the late 1990s and significantly reduced the cost and time associated with... View Details
Keywords: Credit Supply; Housing Boom; Financial Innovation; Nonbank Lenders; Mortgages; Credit; Expansion; Information Technology; Outcome or Result
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  • Article

Managing Digital Design at BMW

By: Stefan Thomke
Keywords: Information Technology; Design; Transportation; Auto Industry
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  • July 2020
  • Teaching Note

A. Lange & Söhne

By: Stefan Thomke
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  • 2004
  • Chapter

Die Kunst des Experimentierens - vom Fehler zur Innovation

By: Stefan Thomke
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  • 30 Mar 2020
  • News

Why Is the U.S. Behind on Coronavirus Testing?

  • Apr 14 2016
  • Interview

Learning to Innovate

  • 01 Jun 2009
  • News

Magician Turns HBS Upside Down

QUITE SOME TRICK: Randal rendering an HBS classroom speechless, at least momentarily. Innovation and magic are kindred activities: Both can amaze and upend reality while introducing something new or totally unexpected, as if from nowhere, as if from thin air. So when... View Details
Keywords: magic; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Dec 2000
  • News

Faculty News

Associate Professor of Business Administration Joseph B. Lassiter Professor of Management Practice Paul W. Marshall Professor of Management Practice Ashish Nanda Associate Professor of Business Administration Forest L. Reinhardt Professor of Business Administration... View Details
Keywords: H. Naylor Fitzhugh (MBA '33); Business Schools & Computer & Management Training; Educational Services
  • 01 Apr 1998
  • News

Short Takes

development cycles and can't respond in mid-project to changing customer needs. But there's a solution to this dilemma, according to HBS assistant professor Stefan H. Thomke and Donald G. Reinertsen (MBA... View Details
Keywords: Garry Emmons and Caroline Chauncey
  • Web

2024 Reunion Presentations - Alumni

leaders to develop the mindset and skills necessary to bring about the change they desire in their careers, families, and communities. The Power of Business Experiments Professor Stefan Thomke No additional... View Details