Publications
Publications
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- All HBS Web
(1,051)
- Faculty Publications (192)
- October 30, 2000
- Article
Building a Powerful Prestige Brand
By: Nancy F. Koehn
Keywords: Brands and Branding
- December 7, 1999
- Article
Henry Heinz and Brand Creation in the Late Nineteenth Century
By: Nancy F. Koehn
- 1999
- Working Paper
Josiah Wedgwood, 1730-1795: Brand Creation in the First Consumer Society
By: Nancy F. Koehn
- 1999
- Working Paper
Marshall Field, 1834-1906: The Retail Brand as a Customer Experience
By: Nancy F. Koehn
- 1999
- Working Paper
Michael Dell: Winning on the Demand Side of the Information Revolution
By: Nancy F. Koehn
- July 1996
- Case
Williams-Sonoma, Inc.--1990
By: Nancy F. Koehn and Michael Dearing
Howard Lester, chairman and CEO, has just completed a second offering of common stock in Williams-Sonoma, Inc. ($218.2 million 1989 sales). Having targeted $500 million in retail sales, Lester's challenge is to: 1) prioritize growth investments in five existing catalog... View Details
- June 1996 (Revised November 1996)
- Background Note
Economic Gains from Trade: Comparative Advantage
By: Robert E. Kennedy and Nancy F. Koehn
How nations trade and whether they benefit from it are two of the oldest and most important questions in political economy. In the 170 years since David Ricardo formally developed the theory of comparative advantage, it has become one of the principles most widely... View Details
- April 1996 (Revised January 1998)
- Teaching Note
Josiah Wedgwood and the First Industrial Revolution TN
By: Nancy F. Koehn
Teaching Note for (1-796-079). View Details
- April 1996 (Revised April 1996)
- Case
Shopping Alternatives, Inc.: Home Shopping in the Information Revolution
By: Raymond R. Burke, Nancy F. Koehn and Geoffrey Verter
Keywords: Consumer Products Industry
- July 1995 (Revised April 1996)
- Teaching Note
Patricia Ostrander TN
By: Nancy F. Koehn
Teaching Note for (9-795-016). View Details
Keywords: United States
- June 1995 (Revised April 1996)
- Teaching Note
Michael Milken TN
By: Nancy F. Koehn
Teaching Note for (1-793-057). View Details
Keywords: United States
- December 1994 (Revised March 1996)
- Case
Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry
By: Nancy F. Koehn and Rebecca Voorheis
Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet... View Details
- October 1994 (Revised April 1996)
- Teaching Note
World Sugar Industry and Tate & Lyle TN, The
By: Nancy F. Koehn
- April 1994 (Revised April 1996)
- Case
World Sugar Industry and Tate & Lyle
By: Nancy F. Koehn
Keywords: Consumer Products Industry