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  • June 2009
  • Article

How Concepts Affect Consumption

By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
Keywords: Spending; Marketing Communications; Consumer Behavior; Power and Influence
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  • 03 Jan 2017
  • Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders by Todd Rogers, Katherine L. Milkman, and Max H. Bazerman. If you have resolved to exercise more, try ignoring what your peers... View Details
Keywords: by Carmen Nobel
  • 18 Nov 2008
  • First Look

First Look: November 18, 2008

Hedonic Treadmill, One Step at a Time: The Impact of Regular Religious Practice and Exercise on Well-Being Authors:Daniel Mochon, Michael I. Norton, and Dan Ariely Publication:Journal of Economic Psychology... View Details
Keywords: Martha Lagace
  • 30 Oct 2012
  • First Look

First Look: October 30

analysis and framework in this paper can help broaden the understanding of accounting's globalization. Read the paper: http://ssrn.com/abstract=1875682 The Preference for Potential Authors:Zakary L. Tormala, Jayson Jia, and Michael View Details
Keywords: Sean Silverthorne
  • 05 May 2015
  • First Look

First Look: May 5

improving a firm's ability to understand and improve its architecture over time. Download working paper: http://ssrn.com/abstract=2554646   Working Papers Humblebragging: A Distinct-and Ineffective-Self-Presentation Strategy By: Sezer, Ovul, Francesca Gino, and View Details
Keywords: Carmen Nobel
  • 17 Jan 2018
  • Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

season. Sources: "How Much (More) Should CEOs Make? A Universal Desire for More Equal Pay" by Sorapop Kiatpongsan and Michael I. Norton, copyright 2014, Perspectives... View Details
Keywords: by Dina Gerdeman
  • 17 May 2016
  • First Look

May 17, 2016

in press Proceedings of the National Academy of Sciences of the United States of America Flying into a Rage: Physical and Situational Inequality on Airplanes Predict Air Rage By: DeCelles, K.A., and Michael View Details
Keywords: Sean Silverthorne
  • 04 Jan 2010
  • Research & Ideas

Best of HBS Working Knowledge 2009

Ashley because she does a better job than Aisha." Or, "I read Playboy for the articles." In this chapter from a forthcoming book, HBS doctoral student Zoë Chance and professor Michael I. View Details
Keywords: by Staff
  • 20 Sep 2016
  • First Look

September 20, 2016

possibility of erasing some of these civil rights gains. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51647 Summer 2016 Journal of Economic Perspectives Motivated Bayesians: Feeling Moral While Acting Egoistically By: Gino, Francesca, View Details
Keywords: Sean Silverthorne
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

changing. It will become more about shaping the context in which communities of practice willing and able to innovate are nurtured and encouraged to respond to the exciting opportunities that will emerge in the coming decade. Michael... View Details
Keywords: by Sean Silverthorne
  • 13 Feb 2013
  • Research & Ideas

5 Weight Loss Tips From Behavioral Economists

Leslie John and Michael Norton conducted field research in which office employees at a large corporation had the option to work at walkstations—standing desks attached to slow-moving treadmills. The... View Details
Keywords: by Carmen Nobel
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

future do not show this want/should pattern, and we discuss a potential explanation. Download the paper: http://www.hbs.edu/research/pdf/07-078.pdf Conversational Blindness: Answering the Wrong Question the Right Way Authors:Todd Rogers and View Details
Keywords: Martha Lagace
  • 13 Mar 2018
  • First Look

March 13, 2018

Backhanded Compliments: How Negative Comparisons Undermine Flattery By: Sezer, Ovul, Alison Wood Brooks, and Michael I. Norton Abstract—Seven studies (N = 2352) examine... View Details
Keywords: Sean Silverthorne
  • 22 Oct 2015
  • News

The (Dis)Honesty Project: Millennial Take

  • 19 Apr 2016
  • First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details
Keywords: Sean Silverthorne
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

Pay Ratios By: Mohan, Bhavya, Michael I. Norton, and Rohit Deshpandé Abstract— Prior research examining consumer expectations of equity and price fairness has not addressed wage fairness, as measured View Details
Keywords: Sean Silverthorne
  • 02 Feb 2004
  • Research & Ideas

Mapping Your Corporate Strategy

articulated by (HBS professor) Michael Porter, will be most successful when the collection of integrated and aligned activities enable the company to offer a value proposition—whether low total cost, product... View Details
Keywords: by Martha Lagace
  • 06 Oct 2011
  • What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

profile for analytics in management ranks? How, if at all, will a Moneyball Generation influence management? What do you think? References: Michael Lewis, Moneyball: The Art of Winning an Unfair Game (New York: W. W. View Details
Keywords: by James Heskett
  • 03 Jun 2014
  • First Look

First Look: June 3

challenge. The Falks had to decide whether a Groupon deal worked well for them, and if so, how to manage Groupon redemptions by their customers in a way that made financial sense. Purchase this case: View Details
Keywords: Sean Silverthorne
  • 10 Oct 2018
  • News

The Legacy of Boaty McBoatface: Beware of Customers Who Vote