Publications

Teaching Note for (9-802-056) and (9-802-093). View Details

Keywords: Financial Services Industry; Information Technology Industry; Japan

December 2001 (Revised December 2002)
Teaching Note

QuickenInsurance: The Race to Click and Close (A) and (B) (TN)

Teaching Note for (9-800-295) and (9-803-071). View Details

Keywords: Information Technology Industry; Arizona

July 2001 (Revised December 2001)
Case

American Express Interactive

Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details

Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry

June 2000
Teaching Note

Crafting E-Business Models: Facilitation Guide

April 1987 (Revised January 1988)
Background Note

Managing Information Technology: IT Organization and Leadership

Keywords: Information Technology; Management; Infrastructure; Leadership

1997
Working Paper

Electronic Commerce and the Internet: Looking Back as We Look Ahead

Awards

Women Presidents Organization Lifetime Achievement Award

Recipient of the 2019 Lifetime Achievement Award from the Women Presidents Organization. View Details

July 2013 (Revised January 2014)
Case

Experience! The Finger Lakes: The Groupon Partnership Decision

By: Lynda M. Applegate, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado

In 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were... View Details

Keywords: Marketing Strategy; Social Marketing; United States

01 Jun 2001
News

Virtual Plant Tours and Beer Game Dysfunction

Professor Lynda Applegate’s Building E-Businesses course does more than just translate standard case material into an online format. She uses audio and video clips for storytelling, then offers eye-catching visuals and drill-down... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

28 Oct 2021
News

Capital Considerations for Black Entrepreneurs; Pivoting for Gender Equity

envision what they can do to make a difference in the world.” A recording of the case discussion is available here. Connecticut, NY Alumni Look Inside Pivotal Ventures and Gender Equity with Applegate More than 50 alumni and guests... View Details

Keywords: Margie Kelley

December 2007 (Revised January 2008)
Case

Transforming Arizona's Health Care System: Developing and Implementing the Health-e Connection Roadmap

By: Lynda M. Applegate, Ajay Vinze, T.S. Raghu and Minu Ipe

Addresses the issues of leadership and change management in the process of transforming an industry through an innovative public-private partnership approach to policy making. In 2005, the Governor of Arizona issued an Executive Order to create a roadmap for the state... View Details

Keywords: Change Management; Transformation; Private Sector; Public Sector; Health Care and Treatment; Service Delivery; Partners and Partnerships; Information Technology; Health Industry; Service Industry

September 2004 (Revised December 2004)
Case

Metso Paper: Globalization of Finnish Metal Workshops

By: Lynda M. Applegate, Marikka Heikkila and Kalle Lyytinen

Metso Paper, the world's largest producer of paper machines, aims to transform itself into a knowledge- and information-based service and solution provider for the paper industry by aggressively exploiting information technologies. In the fall of 2002, Jorma Hujala, a... View Details

Keywords: Production; Customer Value and Value Chain; Information Technology; Corporate Strategy; Knowledge Management; Machinery and Machining; Expansion; Service Delivery; Manufacturing Industry; Pulp and Paper Industry; Finland

November 2005 (Revised December 2005)
Case

County Department of Public Health: Organizing for Emergency Preparedness and Response

By: Lynda M. Applegate, Ajay Vinze and Minu Ipe

The anthrax attacks of 2001 exposed serious inadequacies in the response of the U.S. public health system to meet such grave threats. The public health infrastructure required rebuilding to respond to any type of large-scale health emergency. The Public Health... View Details

Keywords: Information Technology; Change Management; Crisis Management; Health Care and Treatment; Infrastructure; Public Administration Industry; Health Industry; United States

October 1995
Case

Singapore TradeNet: Beyond TradeNet to the Intelligent Island

By: Lynda M. Applegate, John L. King and Soon-Siong Neo

Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details

Keywords: Transition; Communication Technology; Governing Rules, Regulations, and Reforms; Policy; Digital Platforms; Information Technology; Technology Adoption; Information Technology Industry; Singapore

14 Sep 2010
First Look

First Look: September 14, 2010

firms compared to non-founder firms. Download the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1663905 Cases & Course MaterialsTennant Company: Innovating Within and Beyond the Core Lynda View Details

Keywords: Sean Silverthorne

December 2011 (Revised May 2014)
Case

ReSource Pro

By: Lynda M. Applegate, William R. Kerr, Elisabeth Koll and David Lane

Matt Bruno, founder and general manager of ReSource Pro, left his job working for a New York City-based insurance program shortly after the World Trade Center bombing and arrived in China. Initially he planned to teach English, but soon the entrepreneurial spirit of... View Details

Keywords: Geographic Location; Talent and Talent Management; Corporate Entrepreneurship; Cross-Cultural and Cross-Border Issues; Insurance Industry; Service Industry; China

July 2018
Case

Movile in 2015

August 1995 (Revised September 1995)
Background Note

Designing and Managing the Information Age IT Architecture

The co-evolution of technology, work, and the workforce over the past 30 years has dramatically influenced our concept of organizations and the industries within which they compete. No longer simply a tool to support "back-office" transactions, IT has become a... View Details

Keywords: Design; Management; Organizations; Information Technology

August 1995 (Revised September 1995)
Background Note

Managing in an Information Age: Organizational Challenges and Opportunities

Managers and management theorists spent the majority of this century building and perfecting the hierarchy; however, if we believe the press, they now appear to be engaged in destroying it. While many proclaim the dawning of the "Information Age" organization and the... View Details

Keywords: Management; Information Technology; Problems and Challenges; Opportunities