Publications

December 2000 (Revised July 2001)
Case

Ventro: Builder of B2B Businesses (Condensed)

By: Lynda M. Applegate and Meredith Collura

Enables a condensed analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Part of the Building-E-Business Online series. View Details

Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Management; Strategy; Business Strategy; Consulting Industry; Information Technology Industry

December 2000
Background Note

Intellectual Asset Valuation

By: Lynda M. Applegate and Gavin Clarkson

Discusses the shortcomings of the current "rules of thumb" for intellectual asset valuation in the context of intellectual property licensing transactions. As an alternative to the present scheme, this note proposes quantitative methods for such valuations in order to... View Details

Keywords: Valuation; Intellectual Property

November 2000 (Revised June 2001)
Case

Ventro: Builder of B2B Businesses

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the... View Details

Keywords: Business Model; Entrepreneurship; Technological Innovation; Management; Business or Company Management; SWOT Analysis; Organizational Structure; Business Strategy; Information Technology Industry; Service Industry

November 2000
Supplement

Intellectual Asset Valuation Exercise and Exhibits

By: Lynda M. Applegate and Gavin Clarkson

October 2000 (Revised March 2001)
Case

eLance.com: Building a Professional Services Marketplace

By: Lynda M. Applegate and Kristin Kohler

Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim... View Details

Keywords: Entrepreneurship; Technological Innovation; Job Search; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Web Sites; Information Technology Industry; Service Industry

September 2000 (Revised November 2002)
Case

Amazon.com: 1994-2000

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry

September 2000
Case

Intellectual Property Exchange (A), The

By: Lynda M. Applegate and Gavin Clarkson

As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has... View Details

Keywords: Global Strategy; Intellectual Property; Knowledge Management; Brands and Branding; Problems and Challenges; Networks; Internet

September 2000
Case

Intellectual Property Exchange (B), The

By: Lynda M. Applegate and Gavin Clarkson

Supplements the (A) case. View Details

August 2000 (Revised December 2001)
Background Note

Emerging Networked Business Models: Lessons from the Field

By: Lynda M. Applegate and Meredith Collura

Provides an overview of the networked models that are revolutionizing market industries and the organizations that compete and do business within them. Teaching Purpose: To introduce students and executives to emerging networked models and to provide a foundation for... View Details

Keywords: Business Model; Decision Making; Networks; Strategy

June 2000 (Revised February 2003)
Teaching Note

Amazon.com Series TN

By: Lynda M. Applegate and Meredith Collura

Teaching Note for (9-800-330), (9-800-441), (9-801-194), and (9-801-392). View Details

Keywords: Value; Infrastructure

June 2000 (Revised September 2004)
Exercise

Amazon.com Valuation Exercise

By: Lynda M. Applegate

Designed to accompany Amazon.com: Exploiting the Value of a Digital Business Infrastructure. View Details

Keywords: Valuation

June 2000 (Revised September 2000)
Case

Amazon.com: Exploiting the Value of Digital Business Infrastructure

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Web Services Industry

June 2000
Teaching Note

Crafting E-Business Models: Facilitation Guide

By: Lynda M. Applegate

February 2000 (Revised November 2002)
Case

QuickenInsurance: The Race to Click and Close (A)

By: Lynda M. Applegate

ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of... View Details

Keywords: Customer Value and Value Chain; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Business Strategy; Competitive Strategy; Information Technology; Information Technology Industry; Arizona

February 2000
Case

Bluemercury: Leveraging the Click and Mortar Business Model

By: Lynda M. Applegate and Karen Barone

Keywords: Business Model

February 2000 (Revised April 2003)
Case

InSite Marketing Technology (B)

By: Lynda M. Applegate and Genevieve J.S. Feraud

Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space. View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Partners and Partnerships; Strategy; Business Strategy; Web Services Industry