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  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

economists, to kidney exchange, and school choice in New York City and Boston. Third-World Multinationals: A Look Back Author:Louis T. Wells Periodical:In Emerging MNEs from Emerging Markets, edited by Ravi... View Details
Keywords: Martha Lagace
  • 14 Jul 2009
  • First Look

First Look: July 14

difference between both kinds of firms is that OS share their technological advances on the primary good, while P keep their innovations private. The main contribution of the paper is to determine conditions under which OS and P coexist in equilibrium. Interestingly,... View Details
Keywords: Martha Lagace
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

productivity externalities in the host country generated by foreign multinational companies. We propose a mechanism that emphasizes the role of local financial markets in enabling foreign direct investment (FDI) to promote growth through... View Details
Keywords: Sean Silverthorne
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

The Blackwell Handbook of Technology and Innovation Management, edited by Scott Shane, 3-55. John Wiley & Sons, Inc., 2008 No abstract is available at this time. Book... View Details
Keywords: Martha Lagace
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

July 31, 2017 AIDS A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS By: Alsan, Marcella, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly View Details
Keywords: Sean Silverthorne
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

the quality of their own work and to deliver it effectively to clients. Groups as Agents of Change Authors:J. Richard Hackman and A. C. Edmondson Periodical:In Handbook of Organizational Development, edited by View Details
Keywords: Martha Lagace
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

percent of the 366 pairs of cross elasticities are sign asymmetric. Finally, we find that the occurrence of negatively signed cross elasticities can be partially explained by a set of hypothesized relationships between cross-price... View Details
Keywords: Sean Silverthorne
  • October 2003 (Revised February 2004)
  • Case

Cape Wind

By: John T. Gourville and Kerry Herman
Cape Wind has proposed placing a 170-tower wind farm, with each tower more than 400-feet tall, in Nantucket Sound. Not surprisingly, public reaction is mixed. Some view the wind farm as clean, renewable energy. Others view it as an eyesore and a desecration of a valued... View Details
Keywords: Change Management; Renewable Energy; Consumer Behavior; Problems and Challenges; Natural Environment; Behavior; United States
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  • 2007
  • Working Paper

Extremeness Seeking: When and Why Consumers Prefer the Extremes

By: John T. Gourville and Dilip Soman
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  • June 2001
  • Article

The Potential Downside of Bundling: How Packaging Services Can Hurt Consumption

By: John T. Gourville and Dilip Soman
Keywords: Customers
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  • June 19, 2012
  • Article

Pricing Lessons from the London Olympics

By: Marco Bertini and John T. Gourville
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  • August 2010
  • Teaching Note

The London 2012 Olympic Games (TN)

By: John T. Gourville and Marco Bertini
Teaching Note for 510039. View Details
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  • Web

Rock 100: The Summit - Entrepreneurship

Marketing and Selling Disruptive Products to Mainstream Customers , Geoffrey A. Moore Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption , John T. View Details
  • September 2009 (Revised May 2019)
  • Case

The London 2012 Olympic Games

By: John T. Gourville and Marco Bertini
It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize... View Details
Keywords: Pricing; Customer Satisfaction; Price; Strategy; Profit; Revenue; Sales; Sports Industry; London
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  • April 1997
  • Teaching Note

Tweeter etc. TN

By: John T. Gourville and George Wu
Teaching Note for (9-597-028). View Details
Keywords: Retail Industry; Electronics Industry
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  • June 2011
  • Article

Time for a Unified Campaign?

By: Marco Bertini and John T. Gourville
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  • February 2011
  • Case

Barceló Hotels and Resorts (A)

By: John T. Gourville and Marco Bertini
Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio... View Details
Keywords: Brand Management; Sales Promotions; Brands and Branding; Price; Strategy; Corporate Strategy; Accommodations Industry
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  • January 2004
  • Article

Managing Price Expectations through Product Overlap

By: John T. Gourville and Youngme Moon
Keywords: Management; Price; Product
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  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

process and Davis's creative leadership and ability to cultivate talent (such as that of saxophonist John Coltrane)—many of the great jazz musicians of the 20th century came out of the informal "Miles Davis University." Purchase... View Details
Keywords: Martha Lagace
  • September 2008 (Revised September 2010)
  • Exercise

Exercise on Estimation

By: Jason Riis and John T. Gourville
This exercise is meant to assess students' level of confidence around everyday business and general knowledge questions, for the purpose of identifying where they are overconfident and underconfident. View Details
Keywords: Decision Making; Forecasting and Prediction; Personal Characteristics
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