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Show Results For
- All HBS Web
(847)
- News (224)
- Research (499)
- Multimedia (6)
- Faculty Publications (253)
- 03 Jul 2008
- What Do You Think?
Are Followers About to Get Their Due?
followership? Why isn't followership addressed by business school curricula along with leadership? Does it belong in a course of study? Or does this just run the risk of deteriorating into a discussion of how to manipulate your boss? What... View Details
Keywords: by Jim Heskett
- 18 Oct 2010
- News
Honorable Mention
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- 04 May 2010
- First Look
First Look: May 4
plan, has implications jointly for DCF and stock prices. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/210039-PDF-ENG United Breaks Guitars John Deighton and Leora KornfeldHarvard Business School... View Details
Keywords: Martha Lagace
- 10 Aug 2010
- First Look
First Look: August 10
often expensive, relationships with artists and other clients. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/709441-PDF-ENG Sony and the JK Wedding Dance John Deighton and Leora KornfeldHarvard... View Details
Keywords: Martha Lagace
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
empowered by giving them opportunities to share ideas, as Lay’s has done by asking its customers to vote on the chip flavor the brand should create next. “This is a new trend, and it provides great... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
knows how fitting, how proper, was his choice of that word. David A. Moss David A. Moss is the John G. McLean Professor of Business Administration at Harvard Business School,... View Details
Keywords: by Sean Silverthorne
- 05 Sep 2012
- What Do You Think?
Will Business Management Save US Health Care?
Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details
Roberts Family Fellows
As technical and societal challenges become increasingly complex and cross traditional boundaries, leaders who tackle such problems require more than technical skill – they require training in innovation and problem-solving techniques, and the ability to work on... View Details
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
Speaker's Box, Journal of Advertising Research
“Speaker’s Box” invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 04 Aug 2011
- What Do You Think?
How Dangerous Is Common Sense to Managers?
Summing Up Does Common Sense Impede Change? Common sense is the decision-maker's friend when the decision has to be made rapidly, with a minimum of research or formal theory, with no more than moderate risk or consequences, and by... View Details
Keywords: by James Heskett
- 17 May 2016
- First Look
May 17, 2016
2016 New York: Oxford University Press Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business By: John A. Quelch. Abstract—The public health footprint associated with... View Details
Keywords: Sean Silverthorne
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
Policy,” in which University of Michigan Professor Andrew J. Hoffman wrote, “One of the reasons (among many) that the public discourse on critical scientific issues of our day has become so confused is that too many academics, according to a 2014 study View Details
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
papers about "The Value of a Free Customer" and "The Value of a Customer in a Social Networked World." Thomas Steenburgh: I am spending time thinking of a few different things. I have a working paper with a few graduates from our DBA program and View Details
Keywords: by Sean Silverthorne
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Can Individuals Create Their Own Brand? The Case of the Mystery Writer's Brand A look behind how professor View Details
- 27 Aug 2013
- First Look
First Look: August 27
Publications August 2013 Journal of Financial Economics The Performance of Corporate Alliances: Evidence from Oil and Gas Drilling in the Gulf of Mexico By: Beshears, John Abstract—I use data on oil and gas drilling in the Gulf of... View Details
Keywords: Sean Silverthorne
- Teaching Interest
Harvard Business Analytics Program
The Harvard Business Analytics Program is offered through a collaboration between Harvard Business School (HBS), the John A. Paulson School of Engineering and Applied Sciences (SEAS), and the Faculty of Arts and Sciences (FAS).
Designed for... View Details
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
after the launch of the Cayenne. While she hadn't set out to focus on gender specifically, she found that gender dominated the discussions about the new vehicle. (The Cayenne launch became the basis of an HBS teaching case that Avery cowrote with Professor View Details