by John A. Deighton - Publications - Faculty & Research

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

after the launch of the Cayenne. While she hadn't set out to focus on gender specifically, she found that gender dominated the discussions about the new vehicle. (The Cayenne launch became the basis of an HBS teaching case that Avery cowrote with Professor View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

17 May 2016
First Look

May 17, 2016

2016 New York: Oxford University Press Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business By: John A. Quelch. Abstract—The public health footprint associated with... View Details

Keywords: Sean Silverthorne

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

empowered by giving them opportunities to share ideas, as Lay’s has done by asking its customers to vote on the chip flavor the brand should create next. “This is a new trend, and it provides great... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

05 Mar 2009
What Do You Think?

How Frank or Deceptive Should Leaders Be?

by Nobel-prize winner in economics George Akerlof and economist Robert Sheeler of "irrational exuberance" fame. These authors cite the importance of what John Maynard Keynes once referred to as... View Details

Keywords: by Jim Heskett

Teaching Interest

Harvard Business Analytics Program

By: Michael L. Tushman

The Harvard Business Analytics Program is offered through a collaboration between Harvard Business School (HBS), the John A. Paulson School of Engineering and Applied Sciences (SEAS), and the Faculty of Arts and Sciences (FAS).

Designed for... View Details

05 Sep 2012
What Do You Think?

Will Business Management Save US Health Care?

Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details

Keywords: by Jim Heskett; Health

18 Jun 2014
Research & Ideas

Book Excerpt: ‘Collective Genius’

book excerpt Leading Innovation From Collective Genius: The Art of Practice of Leading Innovation By Linda A. Hill, Greg Brandeau, Emily Truelove and Kent Linebeck Though each of our leaders and their firms... View Details

Keywords: by Linda Hill; Entertainment & Recreation

01 Apr 2019
What Do You Think?

Does Our Bias Against Federal Deficits Need Rethinking?

accompanied by lower inflation and interest rates—that justify deficit spending to produce both economic growth and social programs designed to improve our quality of life and reduce social inequality” (JohnfrmClevelnd). Or, it prompts... View Details

Keywords: by James Heskett

03 Jul 2008
What Do You Think?

Are Followers About to Get Their Due?

followership? Why isn't followership addressed by business school curricula along with leadership? Does it belong in a course of study? Or does this just run the risk of deteriorating into a discussion of how to manipulate your boss? What... View Details

Keywords: by Jim Heskett

15 Mar 2017
Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details

Keywords: by Carmen Nobel; Green Technology

14 Mar 2023
In Practice

What Does the Failure of Silicon Valley Bank Say About the State of Finance?

other banks who have been experiencing a slow withdrawal of customer deposit balances. This is quickly being investigated by investors and regulators. Erik Stafford is the John View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

Research Summary

Consumer's Relationships with Technologies

Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

depth, and accessibility—it has become clear it is key to helping companies develop sustainable competitive advantage. “The new attention being given to data today is because suddenly, everywhere, it’s become much cheaper to measure,” says View Details

Keywords: by Dina Gerdeman

September 2008 (Revised May 2010)
Supplement

GE's Imagination Breakthrough: The EVO Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett

This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry

Citation

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19 Jan 2011
First Look

First Look: Jan. 18

case:http://cb.hbsp.harvard.edu/cb/product/511015-PDF-ENG Malaysia: People First? Diego Comin and John AbrahamHarvard Business School Case 710-033 On March 30, 2010, Prime Minister Najib Razak presented his new economic model (NEM) for... View Details

Keywords: Sean Silverthorne

March 2012
Case

The Agnellis and Fiat: Family Business Governance in a Crisis (A)

By: John A. Davis, Bernardo Bertoldi and Roberto Quaglia

After the death of Umberto Agnelli in 2004, the Agnelli family, led by John Elkann, needs to decide whether to keep Fiat CEO Giuseppe Morchio. The Fiat Group is in a delicate financial position, and John Elkann, the new family leader, is untested in this role. The... View Details

Keywords: Family Business; Family Ownership; Management Teams; Leadership; Corporate Governance; Crisis Management; Auto Industry; Manufacturing Industry; Italy

Citation

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19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

Policy,” in which University of Michigan Professor Andrew J. Hoffman wrote, “One of the reasons (among many) that the public discourse on critical scientific issues of our day has become so confused is that too many academics, according to a 2014 study View Details

Keywords: by Carmen Nobel; Education

19 Oct 2021
News

“No-Code” Miracle for Startups

04 Aug 2011
What Do You Think?

How Dangerous Is Common Sense to Managers?

Summing Up Does Common Sense Impede Change? Common sense is the decision-maker's friend when the decision has to be made rapidly, with a minimum of research or formal theory, with no more than moderate risk or consequences, and by... View Details