Publications
Publications
Show Results For
- All HBS Web
(930)
- Faculty Publications (274)
- March 2012
- Article
Managing Political Risk in Global Business: Beiersdorf 1914-1990
By: Geoffrey Jones and Christina Lubinski
This article is concerned with business strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks... View Details
- 2012
- Book
The Rise of the Modern Firm
By: Geoffrey Jones and Walter A. Friedman
This authoritative volume focuses on the rise of modern firms, from their early history to the present day. It considers the role of laws and contracts in shaping the growth and influence of business enterprises. It presents entrepreneurs, executives and the firms they... View Details
- 2012
- Article
Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco
By: G. Jones and Christina Lubinski
This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the... View Details
- December 2011
- Article
Globalization and Beauty: A Historical and Firm Perspective
By: G. Jones
This paper uses the beauty industry to explore the impact of globalization over the very long run. As the first wave of modern globalization started in the nineteenth century, there began a massive homogenization of beauty ideals around the world that has, to some... View Details
- December 2011
- Article
Platform Envelopment
By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
- 2011
- Working Paper
Managing Political Risk in Global Business: Beiersdorf 1914-1990
By: Geoffrey Jones and Christina Lubinski
This working paper examines corporate strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a German-based pharmaceutical and skin care company. During World War I the expropriation of its brands and trademarks... View Details
- June 2011 (Revised November 2012)
- Teaching Note
Vehbi Koç and the Making of Turkey's Largest Business Group (TN)
By: Asli M. Colpan and Geoffrey Jones
Teaching Note for 811081. View Details
- June 2011 (Revised November 2014)
- Case
Vehbi Koç and the Making of Turkey's Largest Business Group
By: Asli M. Colpan and Geoffrey Jones
The case describes the creation of Turkey's largest business group by Vehbi Koç. The foundation of this group in the interwar years, and its subsequent diversification into many industries, including automobiles, household goods, and services, is analysed. The case... View Details
- 2011
- Working Paper
Historical Trajectories and Corporate Competences in Wind Energy
By: Geoffrey Jones and Loubna Bouamane
This working paper surveys the business history of the global wind energy turbine industry between the late nineteenth century and the present day. It examines the long-term prominence of firms headquartered in Denmark, the more fluctuating role of U.S.-based firms,... View Details
- April 2011 (Revised September 2011)
- Case
Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism
By: Geoffrey G. Jones and Christina Lubinski
This case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal... View Details
- 2011
- Book
El impacto histórico de la globalización en Argentina y Chile: Empresas y empresarios [The Historical Impact of Globalization in Argentina and Chile: Enterprises and Entrepreneurs]
By: Geoffrey Jones and Andrea Lluch
This book presents new research on the historical impact of globalization on Argentina and Chile. The authors focus on the role of entrepreneurs and firms. View Details
- August 2010 (Revised December 2016)
- Case
Kaweyan: Female Entrepreneurship and the Past and Future of Afghanistan
By: Geoffrey Jones and Gayle Tzemach Lemmon
Explores the challenges of female entrepreneurship in Afghanistan through the case of Kemeli Sediqi, who built a business under the Taliban, and founded a consultancy in 2004. The case positions Sediqi's experiences against the background of Afghanistan's turbulent... View Details
- August 2010 (Revised January 2020)
- Case
Rupert Murdoch: The Last Tycoon
By: Geoffrey Jones and Hari Balkrishna
The case examines the entrepreneurial career of Rupert Murdoch and the growth of News Corporation from a small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film... View Details
- 2010
- Chapter
Business Groups in Historical Perspectives
By: Geoffrey Jones and Asli M. Colpan
Business groups-collections of legally independent firms interconnected by multiple economic and social linkages that exhibit widely diversified product portfolios-are viewed as the prototypical large-enterprise form in contemporary emerging economies. By exploring the... View Details
- July 2010 (Revised September 2023)
- Case
Werner von Siemens and the Electric Telegraph
By: Geoffrey Jones and Bjoern von Siemens
This case describes the nineteenth century founding by Werner Siemens of the Siemens electrical business in Germany. Werner's dual role as inventor and entrepreneur is explored as he created one of the world's first multinational enterprises, whose growth initially... View Details
- June 2010 (Revised January 2019)
- Case
The Guggenheims and Chilean Nitrates
By: Geoffrey Jones and Felipe Tamega Fernandes
The case describes the growth of Guggenheim Brothers as one of the largest mining companies in the world in the early twentieth century. Global expansion led the firm to Chile, first in copper and later in natural nitrates. Chile's economic growth was driven by the... View Details
- 2010
- Book
Beauty Imagined: A History of the Global Beauty Industry
By: Geoffrey Jones
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details
- 2010
- Working Paper
Multinational Strategies and Developing Countries in Historical Perspective
By: Geoffrey Jones
This working paper offers a longitudinal and descriptive analysis of the strategies of multinationals from developed countries in developing countries. The central argument is that strategies were shaped by the trade-off between opportunity and risk. Three broad... View Details
- 2010
- Book
Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]
By: Geoffrey Jones
Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us... View Details
- 2009
- Book
Reorganize for Resilience: Putting Customers at the Center of Your Organization
By: Ranjay Gulati
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer focused," but they don't deliver solutions to customers' thorniest problems. Why?... View Details