Publications

Keywords: Global Strategy

January 1985
Background Note

The Challenges, Motivations & Mentalities of MNC Management

Keywords: Problems and Challenges; Management

April 2004 (Revised June 2004)
Case

Entrepreneurship Goes Global: ResMed's Gamble

By: Christopher A. Bartlett, Andrew N. McLean and Meg Glinska

On the basis of its innovative medical device for treating sleep apnea, CEO Peter Farrell has made Australian-born ResMed a successful global company. But the company is struggling to implement a strategy to expand the device from its focused core market to a much... View Details

Keywords: Business Model; Globalization; Innovation and Management; Management; Marketing Channels; Production; Expansion; Medical Devices and Supplies Industry

Educators

07 Sep 2011
First Look

First Look: Sept. 7

limitations and constraints others have accepted, and set out to create new realities. This book is motivated by a simple observation: Leadership, innovation, entrepreneurship, creativity, problem solving, business growth-and even... View Details

Keywords: Sean Silverthorne

05 Dec 2017
First Look

First Look at New Research and Ideas, December 5, 2017

that we can thrive. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53562 forthcoming Customer Needs and Solutions In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions By: Ascarza, Eva, Scott View Details

Keywords: Sean Silverthorne

Article

Use of Crowd Innovation to Develop an Artificial Intelligence-Based Solution for Radiation Therapy Targeting

By: Raymond H. Mak, Michael G. Endres, Jin Hyun Paik, Rinat A. Sergeev, Hugo Aerts, Christopher L. Williams, Karim R. Lakhani and Eva C. Guinan

Importance: Radiation therapy (RT) is a critical cancer treatment, but the existing radiation oncologist work force does not meet growing global demand. One key physician task in RT planning involves tumor segmentation for targeting, which requires substantial... View Details

Keywords: Crowdsourcing; AI Algorithms; Health Care and Treatment; Collaborative Innovation and Invention; AI and Machine Learning

Read Now

02 Oct 2007
First Look

First Look: October 2, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808017 PublicationsCreativity in Product Development Authors:Lee Fleming and Santiago Mingo Publication:In Handbook of New Product Development Management, edited by View Details

Keywords: Martha Lagace

Research Summary

Managing Human Resources for Competitive Advantage

This stream of research is leading to a study of companies that are gaining competitive advantage through their ability to attract, recruit, develop, deploy, and retain superior human resources. The objective is to develop a more strategically-based and general... View Details

Research Summary

David and Goliath: Entering the Global Arena

This project involves a study of companies as they expand into the global competitive arena for the first time. In its first stage, it is focusing on companies from non-OECD countries as they deal with "the liability of origin" in their expansion into world markets... View Details

August 1983 (Revised June 1985)
Teaching Note

EMI and the CT Scanner (A) and (B), Teaching Note

Teaching Note for (9-383-194) and (9-383-195). View Details

Keywords: Medical Devices and Supplies Industry

August 1983
Teaching Note

Questionable Payments Abroad: Gulf in Italy, Teaching Note

Teaching Note for (9-382-080). View Details

Keywords: Italy

August 1983
Case

Brown, Boveri, & Cie. (Condensed)

March 1983 (Revised January 1984)
Case

Merloni Group

The general manager of the recently-established French subsidiary of an Italian appliance company is in conflict with headquarters about unexpectedly poor financial performance. Headquarters management believes it should be able to exert more control over the... View Details

Keywords: Business Subsidiaries; Trade; Organizational Structure; Performance Evaluation; Power and Influence; France; Italy

March 2016
Supplement

Unilever's Lifebuoy in India: Implementing the Sustainability Plan Video Supplement

February 2016
Teaching Note

Unilever's New Global Strategy: Competing through Sustainability

July 2015 (Revised March 2017)
Supplement

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

April 2004
Teaching Note

GE's Digital Revolution: Redefining the E in GE (TN)

Teaching Note to (9-302-001) and (9-303-801). View Details

November 2003
Supplement

P&G Japan: The SK-II Globalization Project

Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details

Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Consumer Products Industry; Japan

March 2003
Supplement

Genzyme's Gaucher Initiative: Henri Termeer and Tomye Tierney

February 2003
Supplement

Silvio Napoli Cross Cultural Management

Presents an interview with Silvio Napoli regarding cultural aspects of an Italian manager in a Swiss company opening an Indian subsidiary. Issues range from personal and family adjustment to management style, corporate culture, and differences in national... View Details

Keywords: Management Style; Business Subsidiaries; Nationality; Organizational Culture; Personal Characteristics; Business Startups; Cross-Cultural and Cross-Border Issues; Italy; Switzerland; India