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- All HBS Web
(388)
- News (21)
- Research (332)
- Multimedia (1)
- Faculty Publications (259)
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- September 2002 (Revised August 2003)
- Case
Genzyme's Gaucher Initiative: Global Risk and Responsibility
By: Christopher A. Bartlett and Andrew N. McLean
In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details
Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation
Bartlett, Christopher A., and Andrew N. McLean. "Genzyme's Gaucher Initiative: Global Risk and Responsibility." Harvard Business School Case 303-048, September 2002. (Revised August 2003.)
- June 2001
- Case
Acer America: Development of the Aspire
By: Christopher A. Bartlett and Anthony St. George
Bartlett, Christopher A., and Anthony St. George. "Acer America: Development of the Aspire." Harvard Business School Multimedia/Video Case 301-109, June 2001.
- 2004
- Chapter
Genzyme's Gaucher Initiative: Global Risk and Responsibility
By: Christopher A. Bartlett and Andrew N. McLean
- 13 Nov 2012
- First Look
First Look: November 13
PublicationsMisvaluing Innovation Authors:Lauren Cohen, Karl Diether, and Christopher Malloy Publication:Review of Financial Studies (forthcoming) Abstract We demonstrate that a firm's ability to innovate is predictable, persistent, and... View Details
Keywords: Sean Silverthorne
- Research Summary
Managing Human Resources for Competitive Advantage
This stream of research is leading to a study of companies that are gaining competitive advantage through their ability to attract, recruit, develop, deploy, and retain superior human resources. The objective is to develop a more strategically-based and general... View Details
- Research Summary
David and Goliath: Entering the Global Arena
This project involves a study of companies as they expand into the global competitive arena for the first time. In its first stage, it is focusing on companies from non-OECD countries as they deal with "the liability of origin" in their expansion into world markets... View Details
- August 1983 (Revised June 1985)
- Teaching Note
EMI and the CT Scanner (A) and (B), Teaching Note
Teaching Note for (9-383-194) and (9-383-195). View Details
Keywords: Medical Devices and Supplies Industry
- August 1983
- Teaching Note
Questionable Payments Abroad: Gulf in Italy, Teaching Note
Teaching Note for (9-382-080). View Details
Keywords: Italy
- August 1983
- Case
Brown, Boveri, & Cie. (Condensed)
Bartlett, Christopher A. "Brown, Boveri, & Cie. (Condensed)." Harvard Business School Case 384-027, August 1983.
- March 1983 (Revised January 1984)
- Case
Merloni Group
The general manager of the recently-established French subsidiary of an Italian appliance company is in conflict with headquarters about unexpectedly poor financial performance. Headquarters management believes it should be able to exert more control over the... View Details
Keywords: Business Subsidiaries; Trade; Organizational Structure; Performance Evaluation; Power and Influence; France; Italy
Bartlett, Christopher A. "Merloni Group." Harvard Business School Case 383-152, March 1983. (Revised January 1984.)
- March 2016
- Supplement
Unilever's Lifebuoy in India: Implementing the Sustainability Plan Video Supplement
Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan Video Supplement." Harvard Business School Multimedia/Video Supplement 916-803, March 2016.
- February 2016
- Teaching Note
Unilever's New Global Strategy: Competing through Sustainability
- July 2015 (Revised March 2017)
- Supplement
Unilever's Lifebuoy in India: Implementing the Sustainability Plan
- April 2004
- Teaching Note
GE's Digital Revolution: Redefining the E in GE (TN)
Teaching Note to (9-302-001) and (9-303-801). View Details
- November 2003
- Supplement
P&G Japan: The SK-II Globalization Project
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details
Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Consumer Products Industry; Japan
Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Video Supplement 304-803, November 2003.
- March 2003
- Supplement
Genzyme's Gaucher Initiative: Henri Termeer and Tomye Tierney
Bartlett, Christopher A. "Genzyme's Gaucher Initiative: Henri Termeer and Tomye Tierney." Harvard Business School Video Supplement 303-804, March 2003.
- February 2003
- Supplement
Silvio Napoli Cross Cultural Management
Presents an interview with Silvio Napoli regarding cultural aspects of an Italian manager in a Swiss company opening an Indian subsidiary. Issues range from personal and family adjustment to management style, corporate culture, and differences in national... View Details
Keywords: Management Style; Business Subsidiaries; Nationality; Organizational Culture; Personal Characteristics; Business Startups; Cross-Cultural and Cross-Border Issues; Italy; Switzerland; India
Bartlett, Christopher A. "Silvio Napoli Cross Cultural Management." Harvard Business School Video Supplement 303-806, February 2003.
- February 2003
- Supplement
Silvio Napoli at Schindler India
Presents an interview with Silvio Napoli on topics relating to his fit in the new job, his strategic plan for the new subsidiary, and the decision on sourcing and standardization. View Details
Keywords: Managerial Roles; Strategic Planning; Business Subsidiaries; Supply Chain; Decisions; Personal Development and Career; India
Bartlett, Christopher A. "Silvio Napoli at Schindler India." Harvard Business School Video Supplement 303-805, February 2003.
- July 2002 (Revised April 2004)
- Supplement
GE's Digital Revolution
Presents interviews with Gerry Podesta, VP of GE Plastics Component of General Electric Co., and Gary Reiner, senior VP and CIO of General Electric Co. A revised version of an earlier video. View Details
Keywords: Leadership; Corporate Strategy; Management Teams; Consumer Products Industry; Technology Industry
Bartlett, Christopher A. "GE's Digital Revolution." Harvard Business School Video Supplement 303-801, July 2002. (Revised April 2004.)
- July 2001
- Teaching Note
Microsoft: Competing on Talent (A) and (B) TN
Teaching Note for (9-300-001) and (9-301-135). View Details