Publications
Publications
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- All HBS Web
(379)
- Faculty Publications (287)
- May 1986
- Case
U.S. Retail Coffee Market (A), Software Case
- March 1986 (Revised March 1991)
- Supplement
Inland Steel Co. Product Policy (F): Quality Scheduling
By: Benson P. Shapiro and Lawrence B. Levine
- August 1984 (Revised April 1985)
- Teaching Note
Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note
Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
- August 1984 (Revised April 1985)
- Teaching Note
Sedek Industries, Inc. (A)--(I), Teaching Note
- July 1984 (Revised March 1985)
- Background Note
Hints for Case Teaching
Provides hints for successfully teaching with cases. Intended to encourage thought and discussion about case teaching. View Details
Keywords: Cases
- July 1984 (Revised June 1985)
- Background Note
Legal and Ethical Aspects of Marketing
- June 1984 (Revised November 1988)
- Teaching Note
Deere & Co.: Industrial Equipment Operations, Teaching Note
Teaching Note for (9-577-112). View Details
Keywords: Agriculture and Agribusiness Industry
- June 1984 (Revised January 1989)
- Teaching Note
Raymond Mushroom Corp., Teaching Note
Teaching Note for (9-584-093). View Details
Keywords: Food and Beverage Industry
- June 1984 (Revised April 1992)
- Background Note
The Marketing Mix
Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company's marketing approach. View Details
Keywords: Marketing
- June 1984 (Revised February 1988)
- Teaching Note
Hoover: Multinational Product Planning, Teaching Note
- June 1984 (Revised September 1986)
- Background Note
Introduction to Marketing
A brief introduction to the nature and scope of marketing. View Details
Keywords: Marketing
- June 1984 (Revised April 1985)
- Case
Sedek Industries, Inc. (A)
- June 1984 (Revised April 1985)
- Supplement