by Alan MacCormack - Publications - Faculty & Research

2014
Working Paper

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Baldwin, Alan MacCormack and John Rusnak

In this paper, we describe an operational methodology for characterising the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details

Keywords: Complexity; Applications and Software; Product Design

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March 2013 (Revised April 2014)
Case

Barnes & Noble: Managing the E-Book Revolution

By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer

The case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers... View Details

Keywords: Innovation; Technology Strategy; Platform Competition; Innovation Strategy; Information Technology; Product Development; Digital Platforms; Standards; Disruptive Innovation; Retail Industry; Publishing Industry; North America

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October 2014
Article

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Y. Baldwin, Alan MacCormack and John Rusnak

In this paper, we describe an operational methodology for characterizing the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details

Keywords: Architecture; Modularity; Dominant Designs; Complexity; Product Design; Software

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07 Mar 2017
First Look

First Look at New Research, March 7

these dynamics has been constrained by fragmentation within relevant management research. In this paper, we clarify and describe two narratives that have emerged within past and current research on growth and the internal organization.... View Details

Keywords: Sean Silverthorne

24 Nov 2015
Research & Ideas

Developing Your Next CEO for the Family Business

A good book on CEO succession is The CEO Within by my Harvard Business School colleague Joe Bower. Bower studied how companies perform after hiring a new CEO, noting whether the successor had been recruited from inside or outside the... View Details

Keywords: Retail; Auto

21 May 2013
First Look

First Look: May 21

knowledge spillovers. The strategic value of these agglomeration economies may vary by firm, depending upon the relative value of each economy, and upon firm and agglomeration economy traits. To better determine when a firm will be... View Details

Keywords: Sean Silverthorne

27 May 2009
First Look

First Look: May 27, 2009

consumption growth by a representative agent with a high elasticity of intertemporal substitution. This paper documents several empirical difficulties for the model as calibrated by Bansal and Yaron (BY,... View Details

Keywords: Martha Lagace

Web

Industry Information - Alumni

operates a separate paid version of their free public database called Crunchbase Pro. Fast Company Launched in November 1995 by Alan Webber and Bill Taylor, two former Harvard Business Review editors, Fast... View Details

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States

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01 Sep 2004
News

Faculty Research

investigate. Mission to Mars: It Really Is Rocket Science Do the successful Mars missions mean NASA again has the right stuff? Associate Professor Alan MacCormack dissects the space agency’s “Faster, Better,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

18 Feb 2009
First Look

First Look: February 18, 2009

useful and saleable by-product. The term "by-product synergy" (BPS) has been coined to describe this practice. By converting waste into by-product, the firm not only reduces its waste disposal cost and potentially increases... View Details

Keywords: Martha Lagace

25 Jun 2013
First Look

First Look: June 25

by GBS, Alan Torres, vice president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder laundry... View Details

Keywords: Anna Secino

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Harvard Business School

Broadcast executive and businessman W. Don Cornwell was hired by Goldman Sachs in 1971 and later promoted to chief operating officer of the investment banking division's corporate finance department. In 1988, Cornwell left the securities... View Details

5 May 1999
Conference Presentation

A Comparative Study of Product Development Process Design

By: Alan MacCormack

Keywords: Product Development; Production; Design

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July 2018 (Revised June 2020)
Case

The Boston Cranberry Company

By: Alan MacCormack

This case describes the operations of a fictitious company that processes Cranberries. The case contains data that allows students to calculate the bottleneck stage in production, and to evaluate alternative investment options for increasing cranberry processing... View Details

Keywords: Process Analysis; Plant Management; Operations; Production; Management; Analysis; Performance Capacity; Investment

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