by Alan MacCormack - Publications - Faculty & Research

2014
Working Paper

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Baldwin, Alan MacCormack and John Rusnak

In this paper, we describe an operational methodology for characterising the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details

Keywords: Complexity; Applications and Software; Product Design

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27 May 2009
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First Look: May 27, 2009

consumption growth by a representative agent with a high elasticity of intertemporal substitution. This paper documents several empirical difficulties for the model as calibrated by Bansal and Yaron (BY,... View Details

Keywords: Martha Lagace

01 Sep 2024
News

From the Classroom to Casablanca

To put what they have learned in the classroom to the test in the field, more than 900 HBS first-year students embarked in May on the FIELD Global Immersion (FGI), a cornerstone of the MBA Program since 2012. This experiential learning opportunity dispatches students... View Details

Keywords: Jennifer Gillespie

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States

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21 May 2013
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First Look: May 21

knowledge spillovers. The strategic value of these agglomeration economies may vary by firm, depending upon the relative value of each economy, and upon firm and agglomeration economy traits. To better determine when a firm will be... View Details

Keywords: Sean Silverthorne

Web

Industry Information - Alumni

operates a separate paid version of their free public database called Crunchbase Pro. Fast Company Launched in November 1995 by Alan Webber and Bill Taylor, two former Harvard Business Review editors, Fast... View Details

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

Professor Esty emphasized the importance of having a viewpoint backed up by data—I feel better equipped going into the working world having been forced to reckon with my values and how that applies to corporate policy issues. Why did you... View Details

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Harvard Business School

Broadcast executive and businessman W. Don Cornwell was hired by Goldman Sachs in 1971 and later promoted to chief operating officer of the investment banking division's corporate finance department. In 1988, Cornwell left the securities... View Details

25 Jun 2013
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First Look: June 25

by GBS, Alan Torres, vice president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder laundry... View Details

Keywords: Anna Secino

November 2013
Teaching Note

Barnes & Noble: Managing the E-Book Revolution

By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer

In 2012, Barnes & Noble found itself in a difficult position. While the company had weathered the advent of online retailing relatively well, the arrival of electronic books (e-books) threatened the company's viability. Primary competitor Borders had already fallen by... View Details

Keywords: Technological Innovation; Internet and the Web; Adaptation; Books; Retail Industry

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Power and Influence for Positive Impact | HBS Online

relationships, organizations, and society at large. Stay active by engaging in a new activity every three to five minutes, including assessing your own professional network and the influence styles and behaviors you use most frequently in... View Details

18 Feb 2015
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First Look: February 18

While many texts teach the theories and frameworks of management education, Managerial Accounting goes further by covering the capabilities and techniques necessary for effective management practice, as well as fostering attitudes that... View Details

Keywords: Sean Silverthorne

19 Jun 2003 - 20 Jun 2003
Conference Presentation

Conference Organizer, Session Chair

By: Alan MacCormack

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25 Jun 2003 - 28 Jun 2003
Conference Presentation

Agile Software Development: Evidence from the Field

By: Alan MacCormack

Keywords: Applications and Software; Product Development

Citation

24 Oct 2004 - 27 Oct 2004
Conference Presentation

Empirical Research in Software Deveopment: Lessons from the Field

By: Alan MacCormack

Keywords: Research; Applications and Software; Product Development

Citation

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

Younger Black Knowledge Workers BIO As global leaders prepare to meet in Glasgow, the prospects for mitigating the impact of climate change do not look very good. A detailed new analysis from the Rhodium Group, as reported by Axios.com,... View Details

26 Feb 2019
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New Research and Ideas, February 26, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55749 forthcoming Review of Economics and Statistics Healthy Business? Managerial Education and Management in Healthcare By: Bloom, Nicholas, Raffaella Sadun, Renata Lemos, and John Van Reenen Abstract— We investigate the... View Details

Keywords: Dina Gerdeman

26 Jul 2016
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July 26, 2016

Mela, a three-month-long Hindu festival. We estimate that the festival was attended by 61 million people, making it the largest gathering in the history of humanity. While we find strong overall evidence for both types of homophily for... View Details

Keywords: Sean Silverthorne