Publications

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

newspaper companies, Chung says, major broadcast news networks could use the study’s findings to inform strategy decisions. “Similar to the newspapers, they also have their websites, and I don’t think CNN or Fox News has a digital paywall... View Details

Keywords: by Kristen Senz; Media & Broadcasting; Media & Broadcasting

21 Aug 2020
Blog Post

Pursuing a JD/MBA Joint Degree

worked in India in broadcast media. I spent my second summer in New York in bankruptcy and restructuring. There is always a club, activity, or a group of friends at either school that I can reach out to. The diversity is most apparent... View Details

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid promotional videos, their... View Details

Keywords: by Kara Baskin; Media & Broadcasting; Media & Broadcasting

Web

Hidden Workers, Part-Time Potential - Managing the Future of Work

Broadcast Retirement Network How AI is reshaping HR Re: Joseph Fuller 21 Apr 2025 | Charter The New Gender Gaps Re: Joseph Fuller 16 Apr 2025 | Harvard Magazine View Details

October 2020 (Revised July 2023)
Case

The Walt Disney Company: The 21st Century Fox Acquisition and Digital Distribution

By: David J. Collis

This case describes the acquisition of 21st Century Fox by the Walt Disney Company and the subsequent launch by Disney of three streaming channels to compete with Netflix. View Details

Keywords: Disney; Streaming; Corporate Strategy; Mergers and Acquisitions; Distribution; Competitive Strategy; Vertical Integration; Media and Broadcasting Industry

16 Nov 2010
News

The HBS Tunnels

part of student life, no doubt a certain amount of tunnel lore exists, but it hasn’t been collected. I note here that the purple tunnel under Glass Hall was the scene of at least one twist party in 1962, spilling out from the basement offices of WHBS radio station... View Details

Keywords: Keith Larson

01 Mar 2024
News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details

Keywords: April White

Web

Hawes Hall | About

facilitates the fusion of interactive technologies with teaching techniques grounded in the case method. Innovations such as wireless Internet access and built-in video, webcast, and broadcast capabilities are essential features of the... View Details

19 Apr 2010
Research & Ideas

The History of Beauty

advertising budgets sharply upwards. Charles Revson was a master of using the new medium to grow brands. Revlon's fortunes were made through its sponsorship of The $64,000 Question game show that began broadcasting on CBS in 1955. Later... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

January – February 2009
Article

Content vs. Advertising: The Impact of Competition on Media Firm Strategy

By: David Godes, Elie Ofek and Miklos Sarvary

Media firms compete in two connected markets. They face rivalry for the sale of content to consumers, and at the same time, they compete for advertisers seeking access to the attention of these consumers. We explore the implications of such two-sided competition on the... View Details

Keywords: Monopoly; Duopoly and Oligopoly; Business Model; Price; Media; Competitive Strategy; Competitive Advantage; Advertising; Profit; Media and Broadcasting Industry

Find at Harvard

Web

Media Coverage - Managing the Future of Work

Media Coverage Media Coverage Play 22 May 2025 Broadcast Retirement Network Your Employees Are Also Caregivers Re: Joseph Fuller 21 Apr 2025 Charter How AI is reshaping HR Re: Joseph Fuller Harvard Magazine The New Gender Gaps Re: Joseph... View Details

Portrait Project

Sonakshi Bose

classmates had abandoned me during a game of hide-and-seek, hoping I would get lost. They succeeded. As I breathlessly ran back, with my new vow of meanness in mind, I marched up to the bullies and said – nothing. The TV was on, and the tragedy it was View Details

23 Jul 2012
Research & Ideas

The Power of Conversational Leadership

communities (which help far-flung employees find like-minded colleagues), Twitter (which lets employees broadcast information widely, both internally and externally), networks such as Facebook and LinkedIn (which enable information... View Details

Keywords: by Carmen Nobel

W. Earl Sasser

Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

August 2019 (Revised April 2021)
Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover

Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details

Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

young woman able to secure a job as a sports broadcaster only after applying the product. And several famous actors have endorsed skin-whitening products. Although men share this desire for fair skin and sometimes dip into similar creams... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

April 2009 (Revised May 2009)
Case

Oprah Winfrey

By: Nancy F. Koehn, Erica Helms, Katherine Miller and Rachel Wilcox

The case explores the entrepreneurial journey of Oprah Winfrey, examining how she built an audience for one of the most successful television shows in history; how she created the company, Harpo Productions, that produces that show as well as other media offerings; how... View Details

Keywords: Business Model; Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Personal Development and Career; Strategy; Media and Broadcasting Industry; United States

2017
Other Book

Good Work: The Taylor Review of Modern Working Practices

By: Matthew Taylor, Greg Marsh, Diane Nicol and Paul Broadbent

I was not the only person appointed to the Review. My fellow Review team members, Greg Marsh, Diane Nicol and Paul Broadbent have not only been an important source of ideas and wisdom throughout the process but have led in engaging with key groups of... View Details

Keywords: Future Of Work; Labor Relations; Marketplaces; Employment; Labor and Management Relations; Labor; Markets