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Publications

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  • All HBS Web  (2,173)
    • People  (13)
    • News  (364)
    • Research  (1,315)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (812)

Show Results For

  • All HBS Web  (2,173)
    • People  (13)
    • News  (364)
    • Research  (1,315)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (812)
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  • 01 Sep 2005
  • News

Perfection’s Price

Although the Lane Bryant brand continues to thrive, the Kaplans saw a need for more choice in color, styles, cut, and price. At Fashion To Figure (named so because “Gram used to say you should never ask women to conform their figures to... View Details
Keywords: Margie Kelley; Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Dec 2005
  • News

Sports in the Classroom

Football (both kinds) is a learning tool in HBS classrooms. Professor John Quelch has produced a paper case and video series on soccer powerhouse and blockbuster brand Real Madrid that features interviews with players and View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 19 Nov 2020
  • News

How Panera’s CEO Learned to Go Against the Grain

took the helm last year after positions at Yum Brands Inc. and Krispy Kreme. He attributes this sense of compassion to the loss of his daughter, who died of pulmonary fibrosis at the age of 18. “Seeing her suffer so much up close deepened... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • 10 Mar 2021
  • News

Action Plan: Brewing Awareness

Courtesy White Owl Brewery Before coming to business school, Javed Murad (MBA 2008) was not much of a beer drinker. The brews on offer in his native India were primarily mass-produced lagers, and he just didn’t like the taste. While at HBS, however, he discovered the... View Details
Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 16 Feb 2022
  • News

Holding Business to Account

Photo courtesy Geeta Aiyer In the early 1990s, company leaders for Albertsons, a rapidly expanding supermarket chain, flew to Boston to meet with Geeta Aiyer (MBA 1985),a young analyst and portfolio manager at the United States Trust... View Details
  • 12 Apr 2011
  • News

Twelve Global Finalists Compete at HBS

LifeQube mobile clinic management Asia-Pacific HBS Club of Shanghai Oliver Segovia, MBA '10 Jennifer Kelly, MBA '10 AVA invitation-only shopping platform Canada HBS Club of Toronto Zaheed Poptia, MBA '06 CardSwap online giftcard... View Details
Keywords: Multiple alumni
  • 01 Feb 2000
  • News

Jerry Shafir: A Simmering Success Story

managing a smooth launch of Kettle Cuisine's retail product, and cultivating brand identity are his immediate priorities. While Shafir no longer goes to the fish pier every morning, he is usually at work by... View Details
Keywords: Deborah Blagg
  • 26 Jun 2014
  • News

Digital Innovation at Sephora

Keywords: Internet retail; digital marketing; digital innovation
  • 01 Jun 2009
  • News

Alumni Books

The People Factor: Strengthening America by Investing in Public Service by Linda J. Bilmes (MBA ’84) and W. Scott Gould (Brookings Institution Press) The authors argue that the federal government can achieve the same gains as the best private-sector and military... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Jun 2003
  • News

Portraits from the Class of 2003

First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis... View Details
Keywords: Arts, Entertainment
  • 22 Jul 2024
  • News

Viral Marketing’s Early Muse

managers and ‘creators’ now do professionally and at scale what Dave did as an amateur. Campaigns for major brands recruit influencers with followers on social media, often getting better results than from... View Details
  • 01 Oct 2002
  • News

Ann M. Fudge

accolades for her management and marketing savvy in overseeing some three thousand employees and familiar brands such as Kool-Aid, Jell-O, and Grape-Nuts. Fudge attributes her success to her ability to get... View Details
  • 04 Sep 2019
  • News

Alumni and Faculty Books for September 2019

new brands, revitalizing existing brands, and managing brand portfolios in the rapidly evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental View Details
  • 01 Sep 2014
  • News

HBS Faculty Explore Ideas Around the World

explains Chung, has this brand recognition issue.” Chung was one of 18 faculty members who participated in “Japan on the Move” to gain a deeper understanding of Japan’s business environment, especially in light of reconstruction after the... View Details
Keywords: faculty research
  • 01 Jun 2006
  • News

One-on-One with Tom Oreck

Oreck’s guidance, New Orleans–based Oreck Corporation had steadily grown into a national brand known for its lightweight, powerful vacuums. As it prospered, the company acquired a manufacturing plant eighty miles east in coastal Long... View Details
Keywords: Roger Thompson; Clothing and Clothing Accessories Stores; Retail Trade
  • 27 Sep 2021
  • News

Sewn with Love

big-name fashion icons and brands will expand their impact by doing what they do best: setting trends and making masks “cool.” VPL launched a mask line using kimono fabric Hanazawa had inherited from her family business in Japan. Louis... View Details
  • 01 Oct 2000
  • News

Raymond A. Baxter: Sweet Smell of Success

creating new products for giant brands such as Keebler and Nabisco, Interbake is the oldest producer of Girl Scout cookies and the primary source of ice-cream sandwich wafers in the United States. ABC Bakers, a division of Interbake... View Details
Keywords: Julia Hanna
  • 11 Aug 2014
  • News

The First Five Years: Melissa Fensterstock (MBA 2012)

my life. Joking aside, getting great press or opening a large account are the entrepreneurial highs that keep us going. The most challenging part of the business is managing inventory. It is easy to be aspirational and to design the next... View Details
  • 01 Jun 2012
  • News

Bringing ‘Global’ Back Home

Issue Focus: The Global Manager Fields Photo courtesy FORD Motor Company Issue Focus: The Global Manager Around the World They Call Him Mr. China Think Locally, Act Globally No disrespect to Detroit and... View Details
Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing
  • 01 Apr 1999
  • News

Short Takes

IT Management from 1960 to 2000 "Today¹s managers are grappling with the turbulent dynamics of the Information Age," says Richard L. Nolan, the School's William Barclay Harding Professor of View Details
Keywords: Eileen K. McCluskey
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