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Show Results For
- All HBS Web
(2,173)
- People (13)
- News (364)
- Research (1,315)
- Events (1)
- Multimedia (5)
- Faculty Publications (812)
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- 01 Sep 2010
- News
Dare to be Different
Another part of it is a dissection of some of the brands that have managed to be exceptions to the rule, and that have somehow managed to hold our attention and loyalty over... View Details
- 01 Oct 2002
- News
The World According to MTV
TV brand, with 38 channels reaching more than one billion viewers in 164 countries, earning it “membership in that tiny elite of such globally transcendent brands as Coke and Levi's.” Eighty percent of MTV's global viewership is outside... View Details
- 10 Mar 2021
- News
Action Plan: Brewing Awareness
Courtesy White Owl Brewery Before coming to business school, Javed Murad (MBA 2008) was not much of a beer drinker. The brews on offer in his native India were primarily mass-produced lagers, and he just didn’t like the taste. While at HBS, however, he discovered the... View Details
- 01 Oct 2002
- News
Ann M. Fudge
accolades for her management and marketing savvy in overseeing some three thousand employees and familiar brands such as Kool-Aid, Jell-O, and Grape-Nuts. Fudge attributes her success to her ability to get... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
the health care sector’s guide to understanding and delivering the brand of consumer-centered care that is imperative for today. It aims to help clinicians and managers better understand the differences... View Details
- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
explains Chung, has this brand recognition issue.” Chung was one of 18 faculty members who participated in “Japan on the Move” to gain a deeper understanding of Japan’s business environment, especially in light of reconstruction after the... View Details
Keywords: faculty research
- 01 Jun 1996
- News
Capitalist Revolutions Analyzed in MBA "Foundations" Course
consideration: the first (1760-1840), second (1840-1950), or third (1950-present). The mix presented fundamental business problems involving marketing, finance, operations, and human resource management. Koehn's case on Josiah Wedgwood's pottery business, for example,... View Details
Keywords: Susan Young
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
managers and ‘creators’ now do professionally and at scale what Dave did as an amateur. Campaigns for major brands recruit influencers with followers on social media, often getting better results than from... View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details
- 01 Jun 2012
- News
Bringing ‘Global’ Back Home
Issue Focus: The Global Manager Fields Photo courtesy FORD Motor Company Issue Focus: The Global Manager Around the World They Call Him Mr. China Think Locally, Act Globally No disrespect to Detroit and... View Details
- 26 Jun 2014
- News
Digital Innovation at Sephora
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
managing a smooth launch of Kettle Cuisine's retail product, and cultivating brand identity are his immediate priorities. While Shafir no longer goes to the fish pier every morning, he is usually at work by... View Details
Keywords: Deborah Blagg
- 10 Jul 2024
- News
Next Level
VentureBeat Lab, a new way for brand partners to collaborate through creating custom content, which grew sales and partnerships by 400 percent within six months of launch. She has established partnerships with major players such as... View Details
Keywords: Catherine O’Neill Grace
- 01 Apr 1999
- News
Short Takes
IT Management from 1960 to 2000 "Today¹s managers are grappling with the turbulent dynamics of the Information Age," says Richard L. Nolan, the School's William Barclay Harding Professor of View Details
Keywords: Eileen K. McCluskey
- 01 Jun 2009
- News
The New “In” Crowd
graduates develop new social ventures. The sum here is greater than the individual parts. Behind the numbers of conference attendees and fellowship recipients is a shift in attitude and understanding. Social enterprise isn’t about charity work or handouts. It’s about... View Details
- 01 Oct 2000
- News
Raymond A. Baxter: Sweet Smell of Success
creating new products for giant brands such as Keebler and Nabisco, Interbake is the oldest producer of Girl Scout cookies and the primary source of ice-cream sandwich wafers in the United States. ABC Bakers, a division of Interbake... View Details
Keywords: Julia Hanna
- 01 Jun 2006
- News
One-on-One with Tom Oreck
Oreck’s guidance, New Orleans–based Oreck Corporation had steadily grown into a national brand known for its lightweight, powerful vacuums. As it prospered, the company acquired a manufacturing plant eighty miles east in coastal Long... View Details
- 01 Mar 2006
- News
Faculty Books
its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human-resource management. Managing Product and Service Development by Stefan H. Thomke... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities... View Details
- 01 Dec 2002
- News
Building a Network for Social Enterprise in Latin America
Angela Serino, manager of corporate responsibility for Natura, a Brazilian cosmetics company, and Maria de Graça Fernandes Branco, principal of Matilde Elementary and High School. The pair are subjects of a case produced by the SEKN that... View Details