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Show Results For
- All HBS Web
(2,176)
- People (13)
- News (364)
- Research (1,315)
- Events (1)
- Multimedia (5)
- Faculty Publications (814)
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- 01 Jun 2015
- News
Ask the Expert: The Kids Are All Right
their social conscience. To them, doing good is just table stakes. Scratch has developed a proprietary methodology examining “brand love” to decode the science of brand affinity across generations. We found that millennials assume that... View Details
- 01 Dec 2017
- News
Yoga Inc.
amenities. (Bloomberg/Getty Images) “Yoga is at the core of our identity and culture,” Yeung continues. “It has kept us grounded in who we are as a company. It influences our brand strategy, the product categories we go after, and the... View Details
Keywords: Deborah Halber
- 01 Sep 2007
- News
Faculty Books
Redefining Global Strategy by Pankaj Ghemawat (HBS Press) Why do so many global strategies fail despite companies’ powerful brands and border-crossing advantages? In this “semiglobalized” world, one-size-fits-all strategies don’t stand a... View Details
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details
- 06 Dec 2018
- News
Cold Call Horror Stories
of alums who excitedly told us about how they managed to avoid this—some of them for their entire tenure—we’ve collected some of our favorite stories from those who actually faced the experience, and lived to tell the tale. READ MORE My... View Details
- 01 Dec 2005
- News
Sports in the Classroom
Football (both kinds) is a learning tool in HBS classrooms. Professor John Quelch has produced a paper case and video series on soccer powerhouse and blockbuster brand Real Madrid that features interviews with players and View Details
- 01 Dec 2004
- News
Getting Personal
is trying to manage different and multiple brand messages for different audiences, using the Internet and various other forms of distribution. What else about marketing conventional wisdom invites... View Details
- 01 Sep 2009
- News
Read All About It!
collisions with other trains, loose rails, and fires in wooden cars occurred with some frequency in the first decades of the railroads. But the industry soon grew more organized and invested in extensive track and bridge construction. Road View Details
- 13 Feb 2019
- News
We’re All Going to Get Hacked
handwritten checks. They had burned it all down. And now they needed someone to help them rebuild it. In hindsight, Rothrock says, the answer to Sony’s break-in was to isolate and treat the affected area, not tear it all down. But he gets it—executives and View Details
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details
Keywords: Margie Kelley
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details
- 01 Sep 2005
- News
Perfection’s Price
Although the Lane Bryant brand continues to thrive, the Kaplans saw a need for more choice in color, styles, cut, and price. At Fashion To Figure (named so because “Gram used to say you should never ask women to conform their figures to... View Details
- 01 Jun 2012
- News
Faculty Research Online
in the number of “functional” managers for crowding in the C-suite. Is J.C. Penney’s Makeover the Future of Retailing? The stuffy department store chain has become emboldened under new CEO Ron Johnson (MBA 1984) with plans for an... View Details
- 26 Apr 2011
- News
BioMine Strikes Gold
marketing, were as follows: Africa Angus Rowe, OPM 38 2009 LifeQube mobile clinic management Watch their pitch. Asia-Pacific Oliver Segovia, MBA '10 Jennifer Kelly, MBA '10 AVA invitation-only shopping platform Watch their pitch. Canada... View Details
- 16 Feb 2022
- News
Holding Business to Account
Photo courtesy Geeta Aiyer In the early 1990s, company leaders for Albertsons, a rapidly expanding supermarket chain, flew to Boston to meet with Geeta Aiyer (MBA 1985),a young analyst and portfolio manager at the United States Trust... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
new brands, revitalizing existing brands, and managing brand portfolios in the rapidly evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
LifeQube mobile clinic management Asia-Pacific HBS Club of Shanghai Oliver Segovia, MBA '10 Jennifer Kelly, MBA '10 AVA invitation-only shopping platform Canada HBS Club of Toronto Zaheed Poptia, MBA '06 CardSwap online giftcard... View Details
Keywords: Multiple alumni
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and View Details
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
with one of my coworkers, a manager from a different department. He and I had had a wonderful relationship as I was growing up in the business, but now that I had come back and joined the business and had been promoted to manager, I felt... View Details