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  • All HBS Web  (2,173)
    • People  (13)
    • News  (364)
    • Research  (1,315)
    • Events  (1)
    • Multimedia  (5)
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Show Results For

  • All HBS Web  (2,173)
    • People  (13)
    • News  (364)
    • Research  (1,315)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (812)
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  • 01 Sep 2010
  • News

Dare to be Different

Another part of it is a dissection of some of the brands that have managed to be exceptions to the rule, and that have somehow managed to hold our attention and loyalty over... View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Oct 2002
  • News

The World According to MTV

TV brand, with 38 channels reaching more than one billion viewers in 164 countries, earning it “membership in that tiny elite of such globally transcendent brands as Coke and Levi's.” Eighty percent of MTV's global viewership is outside... View Details
  • 10 Mar 2021
  • News

Action Plan: Brewing Awareness

Courtesy White Owl Brewery Before coming to business school, Javed Murad (MBA 2008) was not much of a beer drinker. The brews on offer in his native India were primarily mass-produced lagers, and he just didn’t like the taste. While at HBS, however, he discovered the... View Details
Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 01 Oct 2002
  • News

Ann M. Fudge

accolades for her management and marketing savvy in overseeing some three thousand employees and familiar brands such as Kool-Aid, Jell-O, and Grape-Nuts. Fudge attributes her success to her ability to get... View Details
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

the health care sector’s guide to understanding and delivering the brand of consumer-centered care that is imperative for today. It aims to help clinicians and managers better understand the differences... View Details
  • 01 Sep 2014
  • News

HBS Faculty Explore Ideas Around the World

explains Chung, has this brand recognition issue.” Chung was one of 18 faculty members who participated in “Japan on the Move” to gain a deeper understanding of Japan’s business environment, especially in light of reconstruction after the... View Details
Keywords: faculty research
  • 01 Jun 1996
  • News

Capitalist Revolutions Analyzed in MBA "Foundations" Course

consideration: the first (1760-1840), second (1840-1950), or third (1950-present). The mix presented fundamental business problems involving marketing, finance, operations, and human resource management. Koehn's case on Josiah Wedgwood's pottery business, for example,... View Details
Keywords: Susan Young
  • 22 Jul 2024
  • News

Viral Marketing’s Early Muse

managers and ‘creators’ now do professionally and at scale what Dave did as an amateur. Campaigns for major brands recruit influencers with followers on social media, often getting better results than from... View Details
  • 01 Mar 2015
  • News

Providing an Environment for Ideas to Grow

brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details
Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • 01 Jun 2012
  • News

Bringing ‘Global’ Back Home

Issue Focus: The Global Manager Fields Photo courtesy FORD Motor Company Issue Focus: The Global Manager Around the World They Call Him Mr. China Think Locally, Act Globally No disrespect to Detroit and... View Details
Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing
  • 26 Jun 2014
  • News

Digital Innovation at Sephora

Keywords: Internet retail; digital marketing; digital innovation
  • 01 Feb 2000
  • News

Jerry Shafir: A Simmering Success Story

managing a smooth launch of Kettle Cuisine's retail product, and cultivating brand identity are his immediate priorities. While Shafir no longer goes to the fish pier every morning, he is usually at work by... View Details
Keywords: Deborah Blagg
  • 10 Jul 2024
  • News

Next Level

VentureBeat Lab, a new way for brand partners to collaborate through creating custom content, which grew sales and partnerships by 400 percent within six months of launch. She has established partnerships with major players such as... View Details
Keywords: Catherine O’Neill Grace
  • 01 Apr 1999
  • News

Short Takes

IT Management from 1960 to 2000 "Today¹s managers are grappling with the turbulent dynamics of the Information Age," says Richard L. Nolan, the School's William Barclay Harding Professor of View Details
Keywords: Eileen K. McCluskey
  • 01 Jun 2009
  • News

The New “In” Crowd

graduates develop new social ventures. The sum here is greater than the individual parts. Behind the numbers of conference attendees and fellowship recipients is a shift in attitude and understanding. Social enterprise isn’t about charity work or handouts. It’s about... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Oct 2000
  • News

Raymond A. Baxter: Sweet Smell of Success

creating new products for giant brands such as Keebler and Nabisco, Interbake is the oldest producer of Girl Scout cookies and the primary source of ice-cream sandwich wafers in the United States. ABC Bakers, a division of Interbake... View Details
Keywords: Julia Hanna
  • 01 Jun 2006
  • News

One-on-One with Tom Oreck

Oreck’s guidance, New Orleans–based Oreck Corporation had steadily grown into a national brand known for its lightweight, powerful vacuums. As it prospered, the company acquired a manufacturing plant eighty miles east in coastal Long... View Details
Keywords: Roger Thompson; Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Mar 2006
  • News

Faculty Books

its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human-resource management. Managing Product and Service Development by Stefan H. Thomke... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2012
  • News

Alumni Book Briefs

get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities... View Details
Keywords: Broadcasting (except Internet); Information
  • 01 Dec 2002
  • News

Building a Network for Social Enterprise in Latin America

Angela Serino, manager of corporate responsibility for Natura, a Brazilian cosmetics company, and Maria de Graça Fernandes Branco, principal of Matilde Elementary and High School. The pair are subjects of a case produced by the SEKN that... View Details
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