Publications

December 1997 (Revised October 2008)
Case

Wolfgang Keller at Konigsbrau-TAK (A)

By: John J. Gabarro

Wolfgang Keller, manager of the Ukrainian subsidiary of a German beer company, faces a managerial dilemma. His subordinate, Dmitri Brodsky, is a talented and experienced commercial director who is not meeting his goals expediently and often requires considerable... View Details

Keywords: Business Subsidiaries; Performance Evaluation; Management Style; Managerial Roles; Behavior; Conflict Management; Situation or Environment; Failure; Employee Relationship Management; Food and Beverage Industry; Ukraine; Germany

January 2021 (Revised February 2021)
Case

Tech with a Side of Pizza: How Domino's Rose to the Top

By: Boris Groysberg, Sarah L. Abbott and Susan Seligson

After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was... View Details

Web

Social Enterprise - Faculty & Research

Business and Community Relations ; Decision Making ; Operations ; Food and Beverage Industry ; New Jersey ; North Carolina ; Pennsylvania Citation Educators Related Gibson, Hise O., F. Christopher Eaglin, and Ai-Ling Jamila Malone.... View Details

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

May 2022
Case

Maestro Pizza: Coming in Hot!

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

March 1991 (Revised October 1994)
Case

Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

By: Michael E. Porter

Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details

Keywords: Competition; Industry Growth; Business Strategy; Food and Beverage Industry

*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91

*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details

Keywords: beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

beverage company in his home continent, Brice has pursued a career path that prepares him for leadership in manufacturing. “That’s why I studied engineering, then joined W.R. Grace,” says Brice. Through Grace’s rotational program, Brice... View Details

31 Jul 2017
HBS Case

It’s Hard to Fix the Family Business Without Offending the Family

plans in that regard, including increasing beverage sales, expanding takeout and delivery, and introducing a “small plates” concept. But why should any of this matter to Harvard MBA students, most of whom will not (most likely) find... View Details

Keywords: by Julia Hanna; Food & Beverage

Web

Published CSV Cases - Institute For Strategy And Competitiveness

beverage company with $90 billion in revenue, $15 billion in profits, and 8,500 brands sold in 197 countries. For most of the 20th century, Nestle enjoyed steady growth and profitability. The company had been early to establish factories... View Details

John A. Deighton

John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

Keywords: beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage; beverage

May 1994 (Revised March 2008)
Case

Barilla SpA (A)

By: Janice H. Hammond

Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing... View Details

Keywords: Order Taking and Fulfillment; Logistics; Supply Chain; Technology; Food and Beverage Industry; Food and Beverage Industry; Italy

October 1992 (Revised September 1996)
Case

McDonald's Corporation

By: David M. Upton and Joshua D. Margolis

McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors... View Details

Keywords: Corporate Strategy; Diversification; Problems and Challenges; Environmental Sustainability; Quality; Competitive Strategy; Growth and Development Strategy; Operations; Integration; Food and Beverage Industry; United States