Publications

Find at Harvard

19 Jul 2011
Working Paper Summaries

Signaling to Partially Informed Investors in the Newsvendor Model

Keywords: by Vishal Gaur, Richard Lai, Ananth Raman & William Schmidt

22 Nov 2011
First Look

First Look: November 22

Sephora's traditional marketing programs. Importantly, Bornstein needs to begin thinking about a cohesive long-term strategy that clearly identifies the role digital platforms play and how they help Sephora maintain its leadership... View Details

Keywords: Sean Silverthorne

June 2017 (Revised December 2017)
Case

CJ E&M: KCON Goes Global

By: Elie Ofek and Michael Norris

In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details

Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry

21 Nov 2023
Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

beautiful thing about reappraisal is that when it's enforced properly, and if it's a true story, it's then caught by the collective group and becomes part of the narrative... View Details

Keywords: by Kristen Senz

03 May 2024
Research & Ideas

How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact

across interactions between nearly 11,000 unique company pairings. Roche and her coauthors included additional factors in the study, such as the makeup of individual firms and... View Details

Keywords: by Ben Rand

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

unconscious mind to identify new product opportunities. Using metaphor-elicitation techniques, firms providing farming supplies, home appliances, office systems, and beauty care have identified important... View Details

Keywords: by Manda Mahoney

August 2021 (Revised February 2024)
Case

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta

Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details

Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia

November 2019 (Revised June 2020)
Case

Shiseido Acquires Drunk Elephant

By: Jill Avery

On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details

Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States; Japan

20 Aug 2020
Book

From the Plow to the Pill: How Technology Shapes Our Lives

Gerdeman: You say the invention of the birth control pill, and later, technologies for assisted reproduction, revolutionized the makeup of families by giving people greater control over their reproductive... View Details

Keywords: by Dina Gerdeman

2023
Book

Deeply Responsible Business: A Global History of Values-Driven Leadership

By: Geoffrey Jones

Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details

04 Mar 2024
Research & Ideas

Want to Make Diversity Stick? Break the Cycle of Sameness

conducted experiments online, telling participants the makeup of a board of directors, as well as the identity of a departing board member, and asking them to recommend a replacement from a list of available... View Details

Keywords: by Michael Blanding

January 1981
Case

Mary Kay Cosmetics, Inc.

By: John P. Kotter

Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company's founder and chairman. View Details

Keywords: Management Teams; Business Strategy; Organizations; Beauty and Cosmetics Industry