Youngme Moon - Publications - Faculty & Research

August 2002 (Revised June 2006)
Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details

Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry

Citation

Educators

Purchase

20 Jun 2020
News

The Harvard Professor Who Offers Leadership Lessons to Corporate America

01 Sep 2011
News

HBS Moves Ahead with Curriculum Innovations

traditions just drift forward. They need to go forward in the same purposeful way in which we think of moving forward on innovation. So, for example, Youngme Moon senior associate dean, chair of the MBA... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

football,” says HBS professor Youngme Moon, underlining one of the biggest differences between the business of sports and the business of esports. That means video game publishers can each dictate how a competitive league is developed... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

15 Nov 2020
News

Podcasts Engage New Audiences with HBS

academics, researchers, and practitioners who have been inspired and taught by the late Professor Clayton Christensen. Each week on “After Hours,” Youngme Moon, the Donald K. David Professor of Business Administration, Mihir Desai, the... View Details

Web

Annual Report 2017 - Annual Report 2017

by students for their excellence in teaching in the MBA Program: Joshua Margolis (Leadership and Organizational Behavior) and Julio Rotemberg (Business, Government and the International Economy) in the Required Curriculum, and Youngme... View Details

01 Dec 2011
News

Reimagining the MBA

discipline as our case method courses,” says Youngme Moon, senior associate dean and chair of the MBA Program, and the Donald K. David Professor of Business Administration. She worked with the 10-member faculty team—led by Professor... View Details

Keywords: Roger Thompson; FIELD program; Colleges, Universities, and Professional Schools; Educational Services

20 Dec 2019
News

The 19 Musts of 2019

with Professor Youngme Moon and Professor Felix Oberholzer-Gee), of the podcast After Hours MUST LISTEN NPR’s Up First “Ten minutes of thoughtful news to start the day; I also love the work of Mike Pesca,... View Details

Keywords: podcast; Arts, Entertainment

16 Sep 2015
News

Built for Speed

Jones could see it in class. Rogers would be perched up near the Skydeck, taking in all the information and confidently offering solutions with a radio-quality voice. “He was, as Youngme Moon would define... View Details

Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing

26 May 2021
News

Diversity and Inclusion in the Workplace (with Frances Frei)

08 Jun 2010
First Look

First Look: June 8

http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=1057-HBK-ENG&conversationId=262835&E=1462 Different: Escaping the Competitive Herd Author:Youngme Moon Publication:Crown Business/Random House, 2010 Abstract Every few years... View Details

Keywords: Martha Lagace