Publications

Find at Harvard

Article

Milestones in Marketing

By: John A. Quelch and Katherine Jocz

Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details

Keywords: Education; Business History; Marketing; Practice

2011
Working Paper

Managing Political Risk in Global Business: Beiersdorf 1914-1990

By: Geoffrey Jones and Christina Lubinski

This working paper examines corporate strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a German-based pharmaceutical and skin care company. During World War I the expropriation of its brands and trademarks... View Details

Keywords: History; Risk Management; Business History; Multinational Firms and Management; Corporate Strategy; Intellectual Property; Cooperation; Business and Government Relations; Germany

October 2004 (Revised July 2013)
Case

Making China Beautiful: Shiseido and the China Market

By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa

Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan

28 Aug 2012
Working Paper Summaries

Channels of Influence

Keywords: by Lauren Cohen, Umit G. Gurun & Christopher J. Malloy

08 Nov 2016
First Look

November 8, 2016

firm: “offline problem solving” and “simulation advantage” emerge as key strategic differentiators for firms facing complex problems. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51885 Harvard Business School Case 916-415 Global Wine View Details

Keywords: Sean Silverthorne

July 2019 (Revised November 2022)
Case

Momofuku Ando and the Globalization of Noodles

By: Geoffrey Jones and Megumi Takada

This case examines the entrepreneurial career of Momofuku Ando, the Taiwanese-born Japanese entrepreneur who pioneered instant boodles with his Chicken Ramen (1958) and Cup Noodle (1971) products. It begins by reviewing his many previous unsuccessful ventures,... View Details

Keywords: Entrepreneurship; Personal Development and Career; Failure; Success; Globalization; Corporate Social Responsibility and Impact; Food and Beverage Industry; Japan

25 Jan 2008
Working Paper Summaries

What Do Non-Governmental Organizations Do?

Keywords: by Eric D. Werker & Faisal Z. Ahmed

2012
Working Paper

'Power from Sunshine': A Business History of Solar Energy

By: Geoffrey Jones and Loubna Bouamane

This working paper provides a longitudinal perspective on the business history of solar energy between the nineteenth century and the present day. It covers early attempts to develop solar energy, the use of passive solar in architecture before World War 2, and the... View Details

Keywords: Renewable Energy; Business History; Policy; Entrepreneurship; Innovation and Invention; Business Model; Energy Industry

December 2006 (Revised April 2014)
Case

J. R. D. Tata

By: Nitin Nohria, Anthony Mayo and Mark Benson

J.R.D Tata, Chairman of the Indian conglomerate Tata & Sons, played a significant role in building India's economic infrastructure. Under his guidance, Tata & Sons built locomotives, steel refineries, airlines, chemical plants, and technology-based enterprises.... View Details

Keywords: Family Business; Development Economics; Working Conditions; Leadership; Infrastructure; Personal Development and Career; Business and Government Relations; India

January 2009 (Revised February 2009)
Case

Pitney Bowes: Employer Health Strategy

By: Michael E. Porter and Jennifer F Baron

Pitney Bowes, a Fortune 500 mail and document management firm, offered its first health plans in the years following World War II. Over the ensuing decades, Pitney Bowes adapted its approach to employee health amid rising health care costs, shifting employer attitudes... View Details

Keywords: Cost; Insurance; Policy; Health Care and Treatment; Compensation and Benefits; Employees; Corporate Strategy

2004
Book

Birth of a Salesman: The Transformation of Selling in America

By: Walter A. Friedman

This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details

Keywords: Sales; Employees; Transformation; United States

Find at Harvard

2013
Working Paper

Historical Origins of Environmental Sustainability in the German Chemical Industry, 1950s-1980s

By: Geoffrey Jones and Christina Lubinski

This working paper examines the growth of corporate environmentalism in the West German chemical industry between the 1950s and the 1980s. German business has been regarded as pioneering corporate environmentalism after World War II. In contrast, this study reveals... View Details

Keywords: Sustainability; Green Business; Pollution; Environmental Sustainability; Business History; Chemical Industry; Germany; United States

SSRN

2013
Book

Fortune Tellers: The Story of America's First Economic Forecasters

By: Walter A. Friedman

The period leading up to the Great Depression witnessed the rise of the economic forecasters, pioneers who sought to use the tools of science to predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men... View Details

Keywords: Forecasting And Prediction; Economic History; Economics; History; Risk and Uncertainty; United States

Find at Harvard

21 Feb 2007
Op-Ed

What a U.N. Partnership with Big Business Could Accomplish

poverty line. And yet, more than a trillion dollars has been spent by bilateral and multilateral organizations since World War II to try to alleviate this problem. The funds... View Details

Keywords: by George C. Lodge & Craig Wilson

08 Jun 2007
Working Paper Summaries

Poverty, Social Divisions and Conflict in Nepal

Keywords: by Quy-Toan Do & Lakshmi Iyer

12 Jan 2010
First Look

First Look: Jan. 12

Sadun, and John Van Reenen Publication:Chap. 1 in The Global Economic Impact of Private Equity Report 2009. Globalization of Alternative Investments: Working Papers Volume 2, 1-23. Geneva, Switzerland: World Economic Forum, 2009. An... View Details

Keywords: Martha Lagace

26 Feb 2008
First Look

First Look: February 26, 2008

Kaiser mastered the management and execution of plans for several large-scale projects that contributed to the growth and improvement of contemporary America, including the Hoover Dam, one of the wonders of the modern world. During World... View Details

Keywords: Martha Lagace

January 2008 (Revised March 2011)
Case

Henry J. Kaiser and the Art of the Possible

By: Anthony J. Mayo, Mark Benson and David Chen

From his humble beginnings as a local salesman in New York, Henry J. Kaiser rose to become one of the leading industrialists of 20th century America. Though he had no technical engineering training, Kaiser mastered the management and execution of plans for several... View Details

Keywords: History; Mission and Purpose; Transition; Management Practices and Processes; Construction; Corporate Entrepreneurship; Leadership Style; Business History; Business Growth and Maturation; Civil Society or Community; Business Strategy; Planning; Construction Industry; Shipping Industry; United States