Filter Results:
(268)
Show Results For
- All HBS Web
(905)
- People (1)
- News (234)
- Research (268)
- Events (4)
- Multimedia (21)
- Faculty Publications (109)
Show Results For
- All HBS Web
(905)
- People (1)
- News (234)
- Research (268)
- Events (4)
- Multimedia (21)
- Faculty Publications (109)
Sort by
- 16 Sep 2015
- Research & Ideas
Can Applied Economics Save Homeless Puppies?
finding homes for dogs and vice versa. The Wagaroo website describes the company as “a team of fun humans with years of dog experience and a desire to create a healthier, happier marketplace for matching dogs and people.” “We can help... View Details
- 03 Sep 2020
- Op-Ed
Why American Health Care Needs Its Own SEC
accessibility and robust data on EDGAR’s website with what information exists on health care quality and cost. President Franklin D. Roosevelt created the SEC as a “truth” agency to disclose all material facts about the finance industry.... View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
consumers' behavior. Consider a cosmetic company such as Mary Kay. Its website currently allows consumers to upload their picture and try different cosmetics virtually to see how they may look before making a purchase. However, if users... View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
responding with creative solutions to puzzles posted on the Facebook website are given interviews regardless of what their resume information might contain. Many are hired. Such analytics often represent "deep indicators" of the... View Details
Keywords: by James Heskett
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
search engine optimization, the established and mostly accepted practice of optimizing website content for better search rankings. For decades, organizations have sought to improve their positioning in web searches by tinkering with... View Details
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
near the end of the next high tech bubble? When the Nasdaq finally makes it back to the highs it registered in 2000, perhaps this year? When investors stop cheering acquisitions like that of Facebook's? (They actually bid the price higher the day after the... View Details
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
always meet them? That sounds like marketing roulette. Amazon is known for its constant experimentation. It has the perfect website and Alexa technology for conducting endless experiments. It uses them to discover what people of various... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
weeks after students took an exam last summer, HBX leaders found a website selling the test questions. It seemed a daunting task to think about devising an endless list of new questions, so now instructors are crowdsourcing by asking... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Major Websites and Services By: Bates, Samantha, John Bowers, Shane Greenstein, Jordi Weinstock, and Jonathan Zittrain Abstract—This paper analyzes the extent to which the internet’s global domain name resolution (DNS) system has... View Details
Keywords: Sean Silverthorne
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
is intrinsically the same thing,” says Wu. “Generative AI chatbots like ChatGPT and the motion gestures control in the Apple Vision Pro continue to expand who can use a computer and what you can use it for.” 2. Platforms are power In the beginning, Jeff Bezos built a... View Details
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
consumer who rips you off), same as the old boss (the corporation who ripped you off).'" So many questions, so little time and space. What do you think? Original Article Two Chinese students, entrepreneurs designing a start-up involving software and products... View Details
Keywords: by Jim Heskett
- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
trust in government and support for government services. In Study 2, residents of Boston, Massachusetts, who interacted with a website that visualized both service requests (e.g., potholes) and efforts by the city government to address... View Details
Keywords: Sean Silverthorne
- 16 Oct 2018
- First Look
New Research and Ideas, October 16, 2018
with Asian manufacturers, built a small warehouse and fulfillment center, designed an innovative line of inflatable SUPs, and built an ecommerce website that sold boards and accessories to consumers. After the rising trend in interest for... View Details
Keywords: Dina Gerdeman
- 29 Aug 2017
- First Look
First Look at New Research and Ideas, August 29
highlighting the work performed by the government of an archetypal American town increased trust in government and support for government services. In Study 2, Boston residents who interacted with a website that visualized both service... View Details
Keywords: Sean Silverthorne
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
actions. Map inquiries jumped 18 percent, restaurant calls increased 13 percent, and clicks on the restaurants’ website rose 9 percent. The eateries also saw a 5 percent increase in the number of restaurant reviews, suggesting that the... View Details
- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and... View Details
Keywords: Carmen Nobel
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
ProductivityDecreasing workplace transparency can increase productivity. When Privacy Protection Notices BackfireIt seems counterintuitive, but website privacy protection notices appear to discourage some shoppers from buying. Beware the... View Details
Keywords: by Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
consumers to vote on suggested new flavors for Crest toothpaste. H.J. Heinz worked with Google to invite submissions of thirty-second video ads for Heinz ketchup; over 2,000 entries were received. Then-Senator Obama's website was an... View Details
- 20 Mar 2017
- Book
Why Companies Are Placing Users at the Core of Their Innovation Strategies
jacket—a simple design with white and yellow lettering over a black background—emerged from more than 60 entries in a design challenge Lakhani ran on the website TopCoder. We asked Lakhani to discuss the book and the concept of user... View Details
Keywords: by Dina Gerdeman
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
Digital expansion could include everything from improving the center's website to streaming live performances to movie theaters around the country. Another option is to work more closely with content distributors like iTunes or Hulu to... View Details