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- 29 May 2009
- Research Event
Business Summit: Introduction to the Future of Market Capitalism
Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Speaker:... View Details
Keywords: Re: Joseph L. Bower
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
support these browsers, they will not hit the mainstream in any major fashion. Why won't an IT manager support these versions? The biggest headache with these browsers is that the majority of Web sites are... View Details
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
potential partners, all of whom are extremely busy. Networked incubators have sprung up now because of the critical need for access: The Internet economy is very much a network economy in which access and connections can help quickly launch businesses, increase the... View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
the Games by any company. Most consumers around the world do not let their political views affect their purchase decisions. However, we are likely to see Web sites promoting boycotts of Chinese brands such... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
business school campus. They moved to Beijing, rounded out their management team, received venture capital investment, developed joint-venture partnerships, and set key milestones to create a full-impact product launch for their social networking View Details
Keywords: Martha Lagace
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
allowed to have a color television joint venture in China," he said. Hiroshi Mikitani, CEO of Japanese e-commerce Web site Rakuten, said companies should do their research, but not be afraid to... View Details
Keywords: by Julie Jette
- 09 Sep 2009
- First Look
First Look: September 9
opposing zero prices, typical Internet-related activities—like surfing the web, web searches, and e-mail, along with behind-the-scenes practices like domain names and the allocation of IP (Internet Protocol) addresses—present a natural... View Details
Keywords: Martha Lagace
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
geography Web site to promote Internet content integration in the K-12 curriculum and is simultaneously partnering with the National Endowment for the Humanities, the Council of Great City Schools, National... View Details
Keywords: by James Austin
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
Harvard Business School, Edelman recently wrote about Vectus, Ltd., a Sweden-based PRT firm, on his Web site; a case study is available from Harvard Business Press. Other firms in the PRT business landscape include Advanced Transport... View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
remains to be seen, she added. Although some sites such as Yahoo! include premium services that require fees or subscriptions, the largest business model by far is advertising: a $45 billion industry globally that has been growing about... View Details
Keywords: by Martha Lagace
- 21 Jan 2009
- First Look
First Look: January 21, 2009
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social... View Details
Keywords: Martha Lagace
- 28 Apr 2003
- Research & Ideas
Shareholders Key to Corporate Reform
even more specific and linked to the performance of individual directors. Some large pension funds like CalPERS, as well as some smaller, socially based funds, are moving in this direction. These funds use their Web View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
cable channels were aimed at ardent fans who wanted live, beginning-to-end, daytime coverage, from cross-country ski races to early rounds of the hockey tournament. And then there were the real fanatic fans and new media aficionados who wanted to download data and... View Details
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
service. So their strategy is to minimize demand. Many [other] organizations have the strategy of hiding the phone number so deeply on the Web site that you can't call them: That's their way of minimizing... View Details
Keywords: by Martha Lagace
- 10 Aug 2010
- First Look
First Look: August 10
recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than others. Using an original dataset on View Details
Keywords: Martha Lagace
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
many advertisers that currently buy ads from Yahoo. The proposed deal would substantially reduce Yahoo's ability to offer competitive payments to Web site publishers seeking to show pay-per-click ads.... View Details
- 06 Jan 2011
- What Do You Think?
How Should Management Deal With “Anonymous”?
But user names, passwords, and Internet addresses have been pilfered from sites like Gawker, reportedly giving the hackers access to planned web site changes and advertising... View Details
Keywords: by James L. Heskett
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
months. Marketing for the program was also eliminated. While all banks sell bonds, the $.50 to $.85 they earn for each transaction gives them little financial incentive to make the process easy for consumers. Finally, the Treasury's preference to migrate the sale of... View Details
- 20 Oct 2009
- First Look
First Look: October 20
policy-makers. Stakeholder Marketing 2.0 Author:Bhaskar Chakravorti Publication:Journal of Public Policy and Marketing (forthcoming) Abstract As more companies pursue "open innovation" and adopt social networking and Web 2.0... View Details
Keywords: Martha Lagace
- 03 Jul 2018
- What Do You Think?
Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?
On June 26, an article appeared on the web site of The Guardian titled, “When should a tech company refuse to build tools for the government?” In a statement, Satya Nadella said the company’s contract with... View Details