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- Faculty Publications (85)
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- All HBS Web (448)
- Faculty Publications (85)
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
example, the success of Gilt Groupe and other high-fashion flash sale sites has proven that younger shoppers are willing to buy these categories online. They are also comfortable purchasing high-fashion designer shoes on the web, given... View Details
- 01 Sep 2003
- News
New Editor Takes Helm at HBS Bulletin
Roger Thompson, a longtime editor at Nation’s Business magazine and, more recently, a Web site developer and manager for Cox Interactive Media, is the new editor of the HBS Bulletin. In July, he assumed the... View Details
- 01 Dec 2009
- News
When More Is Better
dozens of interesting stories about HBS alumni that we simply don’t have room for in a quarterly magazine. Fortunately, we’ve found a solution to that problem. No, we aren’t expanding the magazine. Instead, we redesigned our Web View Details
Keywords: meta
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Brands such as Google, Clif Bar, and Apple celebrate their garage origins. Hewlett-Packard recently bought, and has a whole section on its Web site dedicated to, the garage in which it started. It is now a... View Details
Keywords: by Martha Lagace
- 01 Jun 2004
- News
Who, Me?
online, specifically to Tickle.com, a social interaction Web site founded and run by James Currier (MBA ’99). “Tickle is an interpersonal media company about everyone’s favorite subject: themselves,” Currier... View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
long-tail products); it is a reseller for items that it sells under its own name and guarantee (these are more likely to be popular products). And Amazon also functions as an input supplier when it offers web hosting and data-processing... View Details
Keywords: by Julia Hanna
- 01 Dec 2009
- News
HBS Philanthropy Report Online
This year, the School’s annual donor report will be published online. The change from a print publication reflects a cost savings consistent with a School-wide effort to contain expenses, as well as a desire for environmentally sustainable communications. The new... View Details
- 01 Sep 2010
- News
Online Fashionistas
“A lot of the brands love the fact that our Web site is private like a very contained platform in which we could sell their goods. It was actually very easy once we got the system up and running to get... View Details
- 24 Apr 2014
- News
Using an online platform to reinvent education
use Khan’s educational materials, available in some 28 languages. “We don’t want to be just a cute website, but something that makes the content and tools of a world-class education available to everyone,” says Khan, who launched the site... View Details
- 01 Dec 2010
- News
HBS Contributors Report
budget and fund every area of activity at HBS, from faculty research and doctoral fellowships to technology, student financial aid, and case writing. The new report is also available on the Alumni Web site... View Details
Keywords: meta
- 25 Aug 2022
- News
Case Study: Sound Check
Venture Incubation Program. Fast forward several months and much web development later, and now LS offers a B2B SaaS product that can transform any website from a static display of content into an interactive experience, fully... View Details
- 01 Dec 2013
- News
Double Vision
web-only offerings like dating sites and streaming content—and divided them into four ad types. Then they matched the ads with the advertisers' web traffic and online purchases in the minutes and hours after... View Details
Keywords: Arts, Entertainment
- 01 Dec 2010
- News
Rent Out Your Ride
service with Web site sign-up and programmed cards that provide members with access to owners’ vehicles in home driveways or parking lots. Clark says that a key ingredient is personalizing the service:... View Details
- 01 Mar 2008
- News
Join in the Centennial
You don’t have to be on campus to tap into HBS Centennial events. The School’s yearlong celebration now has a Web home — www.hbs.edu/centennial/. The site gives the Centennial 21st-century global reach... View Details
- 01 Dec 2014
- News
Customizing Couture Online
The way Áslaug Magnúsdóttir sees it, her new website, Tinker Tailor, which uses interactive web technology to customize high-end designer clothing, is an old-school approach to fashion. “Couture always was a collaboration between the... View Details
- 16 Sep 2015
- Research & Ideas
Can Applied Economics Save Homeless Puppies?
of dogs and interested families, Exley and Battles have begun designing an accessible, up-to-date list of families looking for dogs. And there are plans to update the site. (At the risk of making a bad dog pun, the site is pretty bare... View Details
- 01 Apr 2002
- News
Dot-Mom
For a time, iVillage.com and its CEO, Candice Carpenter Olson (MBA '83), were on top of the world. The Web site was wildly popular with both women and Wall Street; by 1999, the company was worth more than $2... View Details
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
the place, perhaps five a minute. The pop-ups are coming from within your computer, not from the sites you're visiting. So suppose there was software on a (user's) computer that could track that the user was on the Dell View Details
- 31 Mar 2011
- News
Building an Online Swap Shop
Reinhart: Deriving success in derivative markets. thredUP, a children’s clothing swap Web site cofounded by HBS classmates James Reinhart and Chris Homer (MBA ’09), expanded into toys last fall, just in time... View Details
- 01 Sep 2010
- News
Start-Ups "R" Us
which enables Web sites to protect themselves from online attacks; Diagnostics For All, a nonprofit that develops low-cost disease diagnostics for the developing world; and Finale, a Boston-area chain of... View Details