Publications

Educators

01 Nov 2013
News

Harvard Business School African-American Alumni Association Profiles Black Women Graduates

21 May 2019
News

If the Key to Business Success Is Focus, Why Does Amazon Work?

November 2000
Exercise

Atlantis-Biovent Negotiation: Confidential Instructions for Atlantis

By: Michael A. Wheeler

This two-party exercise illustrates bidding strategy in the context of settling a large insurance claim. Specifically, the claimant (Biovent) and the insurer (Atlantis) are asked to submit confidential offers to a dispute resolution Web site that will determine whether... View Details

Keywords: Insurance; Bids and Bidding; Digital Platforms; Negotiation Process; Conflict and Resolution; Strategy; Internet and the Web

13 Aug 2009
News

Practicing Medicine in the Age of Facebook

06 Dec 2013
News

Double Vision: How TV ads can get second-screen surfers to shop

Career Coach

Anne Marie Checcone

strategy at companies like Meta, Amazon Web Services and Boston Consulting Group, Anne Marie brings a sharp, pragmatic approach to executive coaching, leadership development, and career growth. Anne Marie is a seasoned product management... View Details

Keywords: Technology; Consulting

Negotiate 1-2-3

Drawing on my book, The Art of Negotiation, the Negotiation 1-2-3 web project provides business practitioners, MBA students, and other learners, an interactive, online resource for improving their negotiation skills. The site’s numeric name reflects three... View Details

December 2010
Supplement

Ad Classification at Right Media — pre-class slides — supplement

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Media; Advertising Industry; Media and Broadcasting Industry

February 2000 (Revised April 2000)
Case

San Francisco Opera

By: John C. Sawhill and Elizabeth Kind

The San Francisco Opera, second largest in the United States, has embarked on a initiative to attract a larger audience and more support from Silicon Valley. Given that the opera's traditional constituency is the older, wealthier residents of San Francisco, this... View Details

Keywords: Arts; Nonprofit Organizations; Marketing Strategy; Internet; Fine Arts Industry; San Francisco

Educators

October 2001 (Revised January 2002)
Case

Philipp Justus at eBay Germany (A)

By: Linda A. Hill and Maria Farkas

A week after becoming country manager of eBay's recently acquired German auction site, Philipp Justus must steer the company through a massive technical integration with eBay's Web site. Throughout the seven-month project, Justus and his team must master the challenge... View Details

Keywords: Organizational Design; Leadership; Internet and the Web; Globalized Firms and Management; Mergers and Acquisitions; Managerial Roles; Management Teams; Management Practices and Processes; Auctions; Retail Industry; Information Technology Industry; Germany

Educators

2024
Working Paper

Webmunk: A New Tool for Studying Online Behavior and Digital Platforms

By: Chiara Farronato, Andrey Fradkin and Chris Karr

Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We... View Details

Keywords: Policy; Technology Adoption; Behavior; Research; Consumer Behavior; Internet and the Web

Read Now

Article

Least-Cost Avoiders in Online Fraud and Abuse

By: Benjamin Edelman

Web users face considerable fraud, malfeasance, and economic harm that system operators could prevent or mitigate. Although the legal system can respond, regulations have mixed results. I examine the applicable legal rules that constrain online fraud and the economic... View Details

Keywords: Online Technology; Crime and Corruption; Governing Rules, Regulations, and Reforms; Economics; Law

Read Now

28 Dec 2016
News

Retail price reality check

August 2000 (Revised September 2002)
Exercise

Working with Your Shadow Partner in Analyzing IT Strategic Partnering

By: Richard L. Nolan

A team-based exercise allowing students to conduct a strategy analysis of the leading companies in the IT business. Involves searching on the web for both public information sources and company information sources. The teams work together to analyze the information and... View Details

Keywords: Business Strategy; Information Technology; Information Technology Industry