Publications

21 May 2019
News

If the Key to Business Success Is Focus, Why Does Amazon Work?

13 Aug 2009
News

Practicing Medicine in the Age of Facebook

December 2010
Supplement

Ad Classification at Right Media — pre-class slides — supplement

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Media; Advertising Industry; Media and Broadcasting Industry

November 2000
Exercise

Atlantis-Biovent Negotiation: Confidential Instructions for Atlantis

By: Michael A. Wheeler

This two-party exercise illustrates bidding strategy in the context of settling a large insurance claim. Specifically, the claimant (Biovent) and the insurer (Atlantis) are asked to submit confidential offers to a dispute resolution Web site that will determine whether... View Details

Keywords: Insurance; Bids and Bidding; Digital Platforms; Negotiation Process; Conflict and Resolution; Strategy; Internet and the Web

February 2000 (Revised April 2000)
Case

San Francisco Opera

By: John C. Sawhill and Elizabeth Kind

The San Francisco Opera, second largest in the United States, has embarked on a initiative to attract a larger audience and more support from Silicon Valley. Given that the opera's traditional constituency is the older, wealthier residents of San Francisco, this... View Details

Keywords: Arts; Nonprofit Organizations; Marketing Strategy; Internet; Fine Arts Industry; San Francisco

06 Dec 2013
News

Double Vision: How TV ads can get second-screen surfers to shop

Negotiate 1-2-3

Drawing on my book, The Art of Negotiation, the Negotiation 1-2-3 web project provides business practitioners, MBA students, and other learners, an interactive, online resource for improving their negotiation skills. The site’s numeric name reflects three... View Details

October 2001 (Revised January 2002)
Case

Philipp Justus at eBay Germany (A)

By: Linda A. Hill and Maria Farkas

A week after becoming country manager of eBay's recently acquired German auction site, Philipp Justus must steer the company through a massive technical integration with eBay's Web site. Throughout the seven-month project, Justus and his team must master the challenge... View Details

Keywords: Organizational Design; Leadership; Internet and the Web; Globalized Firms and Management; Mergers and Acquisitions; Managerial Roles; Management Teams; Management Practices and Processes; Auctions; Retail Industry; Information Technology Industry; Germany

Article

Least-Cost Avoiders in Online Fraud and Abuse

By: Benjamin Edelman

Web users face considerable fraud, malfeasance, and economic harm that system operators could prevent or mitigate. Although the legal system can respond, regulations have mixed results. I examine the applicable legal rules that constrain online fraud and the economic... View Details

Keywords: Online Technology; Crime and Corruption; Governing Rules, Regulations, and Reforms; Economics; Law

Read Now

28 Dec 2016
News

Retail price reality check

2024
Working Paper

Webmunk: A New Tool for Studying Online Behavior and Digital Platforms

By: Chiara Farronato, Andrey Fradkin and Chris Karr

Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We... View Details

Keywords: Policy; Technology Adoption; Behavior; Research; Consumer Behavior; Internet and the Web

Read Now

09 Sep 2010
News

Getting Big In The YouTube Age

February 2023
Case

Ransomware Attack at Springhill Medical Center

By: Suraj Srinivasan and Li-Kuan (Jason) Ni

In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama, fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to securely restore the network, medical... View Details

16 Nov 2010
Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

Innovation happens fast and slowly. The GPS applications so prevalent today to guide us from Point A to Point B took their first baby steps nearly three decades ago when President Ronald Reagan encouraged the release of military GPS signals free of charge. Will a key... View Details

Keywords: by Martha Lagace; Technology

13 Feb 2007
First Look

First Look: February 13, 2007

Working PapersAdding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels Authors:Jill Avery, Mary Caravella, John Deighton, and Thomas Steenburgh Abstract We assess the effect of opening physical retail stores on direct channel sales. Our... View Details

Keywords: Martha Lagace

August 2000 (Revised September 2002)
Exercise

Working with Your Shadow Partner in Analyzing IT Strategic Partnering

By: Richard L. Nolan

A team-based exercise allowing students to conduct a strategy analysis of the leading companies in the IT business. Involves searching on the web for both public information sources and company information sources. The teams work together to analyze the information and... View Details

Keywords: Business Strategy; Information Technology; Information Technology Industry