Publications

29 Mar 2017
Research & Ideas

The Story of Why Humans Are So Careless With Their Phones

Silvia Bellezza is an assistant professor of marketing at Columbia Business School. Joshua M. Ackerman is an assistant professor of psychology at University of Michigan. Francesca Gino is the Tandon Family Professor of Business Administration at Harvard... View Details

Keywords: by Josh Neufeld; Consumer Products; Retail

March 2003 (Revised December 2003)
Exercise

Organizational Alignment Exercise

By: Michael Beer and John J. Gabarro

Presents an overview of a method for diagnosing and developing an organization's capability to achieve its goals and implement its strategy, with exercises for application. A rewritten version of an earlier exercise. View Details

Keywords: Organizational Structure; Alignment

February 1995
Case

Old Colony Associates, The

By: John J. Gabarro and Andrew P. Burtis

The first case in a four-part case series that outlines the events leading up to a performance appraisal interview. Describes the background of the company. A rewritten version of an earlier case. View Details

Keywords: Performance Evaluation; Business Processes

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June 2001
Exercise

Strategic Human Resource Management Applications Exercise

By: Michael Beer

Overview of a method for diagnosing and developing an organization's capability to achieve its goals and implement its strategy, with exercises for application. A rewritten version of an earlier exercise. View Details

Keywords: Competency and Skills; Goals and Objectives; Management Practices and Processes; Organizational Design; Strategy

November 2004 (Revised January 2007)
Case

Ice-Fili (Abridged)

By: John R. Wells, Pai-Ling Yin and Michael G. Rukstad

Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest... View Details

Keywords: Product Positioning; Geographic Location; Competition; Vertical Integration; Corporate Strategy; Retail Industry; Food and Beverage Industry; Russia

September 2003 (Revised March 2004)
Compilation

Laura Barr: Work Patterns at Ditto (B)

By: Leslie A. Perlow

According to her managers, Laura is an "ideal female employee." Depicts her life and provides a log of how she spends her time. This is a rewritten version of an earlier case. View Details

Keywords: Time Management; Work-Life Balance; Gender; Information Technology Industry

September 2003 (Revised March 2004)
Compilation

PEARL Project, The: Work Patterns at Ditto (A)

By: Leslie A. Perlow

Describes life on a product development team, the behaviors that are rewarded, and the difficult tradeoffs members often have to make as a result. This is a rewritten version of an earlier case. View Details

Keywords: Product Development; Time Management; Groups and Teams; Work-Life Balance; Motivation and Incentives; Information Technology Industry

July 1999
Background Note

Comments on Standard Times and the Division of Labor

By: Roy D. Shapiro

A brief note on the origins and uses of standard times in production process flow diagrams and on the benefits and drawbacks of division of labor. A rewritten version of two earlier notes. View Details

Keywords: Labor; Management Practices and Processes; Standards; Production

September 1994
Case

Otis Elevator Company: China Joint Venture (B-1)

By: Michael Y. Yoshino

Summarizes the development of the joint venture between 1984 and 1988 and poses new challenges. A rewritten version of an earlier case. View Details

Keywords: Joint Ventures; China

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August 2021
Case

Precision Paint Co.

By: Iavor I. Bojinov, Chiara Farronato, Janice H. Hammond, Michael Parzen and Paul Hamilton

Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case. View Details

Keywords: Regression; Prediction; Forecasting; Data Science; Analysis; Forecasting and Prediction

October 2002
Exercise

Luster Paint Corporation, The

By: Janice H. Hammond

Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case. View Details

Keywords: Forecasting and Prediction; Analytics and Data Science; Management Practices and Processes; Demand and Consumers; Mathematical Methods

February 2001 (Revised June 2001)
Case

Competitive Dynamics in Home Video Games (C): The Sega Genesis

Describes the launch of Sega's 16-bit Genesis console in 1988 and its effect on competitor Nintendo. A rewritten version of an earlier case. View Details

Keywords: Competitive Advantage; Competitive Strategy; Video Game Industry

February 1995
Case

James Cranfield

By: John J. Gabarro and Andrew P. Burtis

Describes the attitudes, feelings, and perceptions of the manager who will conduct the performance appraisal interview. A rewritten version of an earlier case. View Details

Keywords: Performance Evaluation; Attitudes; Perspective; Emotions

August 2016 (Revised November 2019)
Supplement

eSig: Growth Analysis

By: Mark N. Roberge and Thomas R. Eisenmann

eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations, available as a... View Details

Keywords: Esignature; Computer Software; Entrepreneurship; Business Startups; Management; Marketing Channels; Applications and Software; Computer Industry; United States

2013
Article

What Goes Up Must Come Down? Experimental Evidence on Intuitive Forecasting

By: John Beshears, James J. Choi, Andreas Fuster, David Laibson and Brigitte C. Madrian

Do laboratory subjects correctly perceive the dynamics of a mean-reverting time series? In our experiment, subjects receive historical data and make forecasts at different horizons. The time series process that we use features short-run momentum and long-run partial... View Details

Keywords: Forecasting and Prediction; Cognition and Thinking

December 1999 (Revised December 2012)
Background Note

Measuring Interim Period Performance

By: David F. Hawkins

Covers interim period accounting objectives, theories, and practices. Special financial analysis concerns related to this topic are discussed. A rewritten version of an earlier note. View Details

Keywords: Accounting; Business Ventures; Policy; Management Practices and Processes; Measurement and Metrics; Performance Evaluation

December 1999 (Revised January 2003)
Case

Standard International Inc. (A)

By: David F. Hawkins

The company top management must make a series of accounting decisions that will determine the company's quarterly income. A rewritten version of an earlier case. View Details

Keywords: Financial Reporting; Financial Statements; Inflation and Deflation; International Finance; Research and Development; Accounting Industry

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January 2005 (Revised November 2005)
Case

Irene Charnley at Johnnic Group (A)

By: Linda A. Hill and Maria Farkas

When she becomes chairperson of a large telecommunications board, Irene Charnley must transform the mostly white-led company to be more representative of South Africa's demographics. A rewritten version of an earlier case. View Details

Keywords: Change Management; Organizational Change and Adaptation; Demographics; Communication Technology; Telecommunications Industry; South Africa

July 1999 (Revised March 2003)
Background Note

Marketing Strategy--An Overview

By: E. Raymond Corey

An elementary treatment of all aspects of marketing strategy. Intended as a supplement to case discussions in the early stages of an introductory marketing course. A rewritten version of an earlier note. View Details

Keywords: Marketing Strategy