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Show Results For
- All HBS Web
(290)
- People (1)
- News (39)
- Research (208)
- Multimedia (3)
- Faculty Publications (88)
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- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
measured the percentage of customers who were unprofitable. 2. Customer acquisition. Acquiring new customers is the most laborious and expensive part of CM. Once the market has been segmented, analyzed, and targeted, the company communicates its View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
To create synergy, we require more than a concept and a strategy. The enterprise value proposition defines the strategy for value creation through alignment, but it doesn't... View Details
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
matters in the investment decisions made in financing a project. Could you explain this further? A: Modigliani and Miller's (M&M) "irrelevance" proposition is one of the foundations of modern finance. It states that... View Details
- 28 Oct 2024
- Op-Ed
Latino Voters Have Grown More Politically Divided. That’s Not Surprising.
vehicles—political parties fight for votes where they can get them. If a group of voters starts to grow, then both parties will court that group with campaign effort, messaging, and policy change. And, in the end, our national politics will stay competitive. To test... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
of politics is higher than it has been in the last couple of decades. Also, one way of viewing local elections and political primaries is as a product development process for the major parties. Letting voters choose among a diverse array of candidates with distinct... View Details
Keywords: by Sean Silverthorne
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
any, difference will the “New Silk Road” make in the global educational landscape? Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55549 Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 13 Platform Systems vs. Step Processes—The... View Details
Keywords: Dina Gerdeman
- 30 Aug 2016
- First Look
August 30, 2016
economy or aggregation of citizens’ preferences, government preferences are present biased, resulting in an over accumulation of debt. Calibrating this parameter with values in the literature, the model can reproduce debt levels and... View Details
Keywords: Carmen Nobel
- 20 Jan 2009
- Research & Ideas
Risky Business with Structured Finance
this product was so superior to other channels of financing. We also started hearing the phrase, 'These structures create yield out of thin air.' It implies magic, or a violation of a very standard notion in finance, a Modigliani-Miller View Details
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
the value proposition that they put forth." “Everybody knows what the Nobel Prize is and what it does, but practically nobody knows how it does it,” The study involved historical research and hours of... View Details
Keywords: by Carmen Nobel
- 25 Jun 2013
- First Look
First Look: June 25
necessary. Yet IP address transfer rules also need to facilitate purchase by the networks that need the addresses most, from the networks that value them least. We propose a market rule that avoids excessive fragmentation while almost... View Details
Keywords: Anna Secino
- 20 Dec 2010
- Research & Ideas
New Dean Sets Five Priorities for HBS
proposition of MBA education, said Nohria. "We need to innovate to make the value proposition of what it means to come here even more compelling." While remaining... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
shopper as well, he or she would receive an inferior service. Then as well as now, the more a shopper spends at a particular store, the better that retailer can offer specific value propositions that... View Details
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
viewing everyone as a customer, you fundamentally change the nature of the value proposition that exists between you and the entities with whom you interact."2 This theme is echoed in another recent... View Details
Keywords: by Robert Simons
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
(often requiring decisions) while their brains are being scanned (or while they are hooked to lie detectors). The work is being carried out at both European and U.S. universities such as Stanford, George Mason, and Amsterdam. Among the View Details
Keywords: by Jim Heskett
- 03 Jan 2008
- What Do You Think?
Does Judgment Trump Experience?
process posing other more interesting propositions for consideration. Tony Wanless emphasized the importance of knowing the way leaders learn from experience, suggesting the need for "a synthesis of thinking that adds View Details
Keywords: by Jim Heskett
- 29 Sep 2015
- First Look
September 29, 2015
whose value proposition is based on heritage—in this case “achievements for the benefit of mankind” (derived directly from Alfred Nobel’s will). It is also defined as a “networked brand,” one where four... View Details
Keywords: Sean Silverthorne
- 03 Apr 2009
- What Do You Think?
How Much Obsolescence Can Business and Society Absorb?
their leaders to recognize the importance and take advantage of advances in communications technology to remain relevant and competitive. J. W. Carpenter reported that "Our study shows that without the capacity to absorb [information] technology [a] business has... View Details
- 26 Jul 2011
- First Look
First Look: July 26
and benefits and that bundled legislation is valued more than the sum of its parts. Study 2 shows this finding stems from a diminished focus on losses and heightened focus on gains. Study 3 extends our findings to policies involving costs... View Details
Keywords: Sean Silverthorne
- 10 Dec 2001
- Research & Ideas
Governance in India and Around the Globe
to which these firms are exposed has affected their governance systems. This is the proposition that we explore in depth through a case study of the Indian software industry, and of one of India's leading software companies, Infosys. The... View Details
- 09 Jun 2015
- First Look
First Look: June 9, 2015
Apparel (B) The (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations for failure focus on Quincy's ambitious value View Details
Keywords: Sean Silverthorne