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- All HBS Web
(10,206)
- People (25)
- News (1,745)
- Research (6,361)
- Events (44)
- Multimedia (118)
- Faculty Publications (4,721)
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- June 2018
- Case
American Airlines' Value Pricing (Abridged)
By: Alvin J. Silk and Sunil Gupta
This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details
Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry
Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.
- Jul 2021
- Talk
Shared Value Africa Initiative: Celebrating 10 Years of Creating Shared Value
By: Mark R. Kramer
Kramer, Mark R. "Shared Value Africa Initiative: Celebrating 10 Years of Creating Shared Value." Shared Value Initiative, July 2021.
- Article
The Ecosystem of Shared Value
By: Mark R. Kramer and Marc W. Pfitzer
Governments, NGOs, companies, and community members must all be involved in programs to create shared value, yet they work more often in opposition than in alignment. A movement known as collective impact has facilitated successful collaborations in the social sector,... View Details
Kramer, Mark R., and Marc W. Pfitzer. "The Ecosystem of Shared Value." Harvard Business Review 94, no. 10 (October 2016): 80–89.
- June 2012
- Article
The Economic Value of Celebrity Endorsements
By: Anita Elberse and Jeroen Verleun
What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete... View Details
Keywords: Stocks; Value; Advertising; Sales; Brands and Branding; Decisions; Economics; Marketing Strategy; Investment Return
Elberse, Anita, and Jeroen Verleun. "The Economic Value of Celebrity Endorsements." Journal of Advertising Research 52, no. 2 (June 2012): 149–165.
- December 2000 (Revised December 2016)
- Technical Note
Valuing Companies in Corporate Restructurings: Technical Note
By: Stuart C. Gilson
This case provides a technical overview of different valuation techniques for use in valuing companies in corporate restructuring. Techniques covered include adjusted present value, WACC, capital cash flow, and discounted cash flow valuation. Specific numerical... View Details
Gilson, Stuart C. "Valuing Companies in Corporate Restructurings: Technical Note." Harvard Business School Technical Note 201-073, December 2000. (Revised December 2016.)
- March, 2023
- Article
Linking Value and Price
By: Frank V. Cespedes
Cespedes, Frank V. "Linking Value and Price." Top Sales Magazine (March, 2023), 26–27.
- March 2021
- Article
Assortment Rotation and the Value of Concealment
By: Kris J. Ferreira and Joel Goh
Assortment rotation—the retailing practice of changing the assortment of products offered to customers—has recently been used as a competitive advantage for both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple... View Details
Keywords: Assortment Optimization; Retailing; Imperfect Information; Sales; Strategy; Consumer Behavior
Ferreira, Kris J., and Joel Goh. "Assortment Rotation and the Value of Concealment." Management Science 67, no. 3 (March 2021): 1489–1507.
- February 2011
- Background Note
GUIDESlines: Benchmark Values for the GUIDES Framework
By: Matthew C. Weinzierl, Jacob Kuipers and Jonathan Schlefer
GUIDESlines provides benchmark values of the key economic indicators identified in the GUIDES framework for both developed countries (the OECD) and fast-growing emerging markets (the BRINCS countries). View Details
Weinzierl, Matthew C., Jacob Kuipers, and Jonathan Schlefer. "GUIDESlines: Benchmark Values for the GUIDES Framework." Harvard Business School Background Note 711-067, February 2011.
- 2017
- Other Teaching and Training Material
Financial Accounting Reading: Fair Value Measurement in Accounting
By: David F. Hawkins
The objective of this reading is to enhance student understanding of the concept of fair value as used in accounting. It is not intended to expand a student's knowledge of specific accounting applications of fair value at the transaction level. This Reading includes an... View Details
Hawkins, David F. "Financial Accounting Reading: Fair Value Measurement in Accounting." Core Curriculum Readings Series. Harvard Business Publishing 5083, 2017.
- 20 Oct 2015
- Working Paper Summaries
Internalizing Global Value Chains: A Firm-Level Analysis
- June 2017
- Article
Creating Reciprocal Value Through Operational Transparency
By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay
We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact... View Details
Keywords: Operational Transparency; Service Management; Production Management; Organizational Performance; Behavioral Operations; Service Operations; Service Delivery; Consumer Behavior; Labor; Organizational Design; Operations; Service Industry; United States; Kenya
Buell, Ryan W., Tami Kim, and Chia-Jung Tsay. "Creating Reciprocal Value Through Operational Transparency." Management Science 63, no. 6 (June 2017): 1673–1695.
- 2022
- Working Paper
Values as Luxury Goods and Political Polarization
By: Benjamin Enke, Mattias Polborn and Alex A Wu
Motivated by novel survey evidence, this paper develops a theory of political
behavior in which values are a luxury good: the relative weight voters place
on values rather than material considerations increases in income. The model
predicts (i) voters who are... View Details
Keywords: Political Polarization; Government and Politics; Moral Sensibility; Luxury; Values and Beliefs; Voting
Enke, Benjamin, Mattias Polborn, and Alex A Wu. "Values as Luxury Goods and Political Polarization." Working Paper, April 2022. (Revised April 2023.)
- June 2024
- Module Note
Value Creation Potential of New Business Models
By: David J. Collis
A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details
Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation
Collis, David J. "Value Creation Potential of New Business Models." Harvard Business School Module Note 724-491, June 2024.
- 2021
- Working Paper
Quantifying the Value of Iterative Experimentation
By: Iavor I Bojinov and Jialiang Mao
Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details
Bojinov, Iavor I., and Jialiang Mao. "Quantifying the Value of Iterative Experimentation." Harvard Business School Working Paper, No. 24-059, March 2024.
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
Social Good. She tells the stories of "vanguard companies" such as IBM, Proctor & Gamble, Cemex, Banco Real, and Omron that are rewriting what it means to be successful in the 21st century. In this excerpt, Kanter explores how vanguard companies use View Details
Keywords: by Rosabeth Moss Kanter
- November 1993 (Revised July 1994)
- Background Note
Adjusted Present Value Method for Capital Assets, The
By: Steven R. Fenster and Stuart C. Gilson
This case provides an explanation of the adjusted present value method for valuing capital assets. The authors believe this approach is generally simple and better for the complicated and changing capital structure found in restructuring. View Details
Fenster, Steven R., and Stuart C. Gilson. "Adjusted Present Value Method for Capital Assets, The ." Harvard Business School Background Note 294-047, November 1993. (Revised July 1994.)