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  • 2016
  • Book

The Content Trap: A Strategist's Guide to Digital Change

By: Bharat Anand
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New... View Details
Keywords: Networks; Information Technology; Organizational Change and Adaptation; Business Strategy
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  • 01 Apr 2013
  • News

Using the Crowd as an Innovation Partner

    What It Takes to Become a Great Product Manager

    Because I teach a course on product management at Harvard Business School, I am routinely asked “What is the role of a product manager?” The role of product manager (PM) is often referred to as the “CEO of the... View Details
    • 23 Sep 2008
    • First Look

    First Look: September 23, 2008

    past five years, I have uncovered hundreds of online advertising scams defrauding thousands of users—not to mention all the web's top merchants. This chapter summarizes some of what I've found—and what users and advertisers can do to... View Details
    Keywords: Martha Lagace
    • 28 Jul 2009
    • First Look

    First Look: July 28

      Working PapersNone this week   PublicationsAdverse Selection in Online 'Trust' Certifications Author:Benjamin Edelman Publication:Proceedings of ICEC'09 (forthcoming). ACM International Conference Proceeding Series Abstract Widely used online "trust"... View Details
    Keywords: Martha Lagace
    • Research Summary

    Overview

    Yanhua Bird's research encompasses two streams: (1) entrepreneurship and social innovation — how the design and structure of alternative forms of enterprises influence their activities and success, with a focus on peer-to-peer markets and social enterprises, and (2)... View Details
    Keywords: Organizational Behavior; Strategy; Social Evaluation; Entrepreneurship; Social Innovation; Social Movements; Non-market Strategy; Corporate Sustainability
    • 02 Apr 2012
    • Research & Ideas

    Do Online Dating Platforms Help Those Who Need Them Most?

    Over the past decade, socially-focused websites have attracted hundreds of millions of users and changed the social fabric in fundamental ways. The likes of eHarmony and Match.com enable us meet new people. Platforms including Facebook,... View Details
    Keywords: by Carmen Nobel; Technology
    • Research Summary

    Platform Competition

    Technology has challenged the underlying foundations of business, and firms must evaluate and change strategies accordingly. Professor Halaburda studies the interaction of technology and economic theory, and her findings indicate that conventional wisdom and rules... View Details

    • 08 Apr 2014
    • First Look

    First Look: April 8

      Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This View Details
    Keywords: Sean Silverthorne
    • July 2023
    • Case

    DayTwo: Going to Market with Gut Microbiome (Abridged)

    By: Ayelet Israeli
    DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
    Keywords: Business Startups; AI and Machine Learning; Nutrition; Market Entry and Exit; Product Marketing; Distribution Channels
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    • 2015
    • Chapter

    Innovating without Information Constraints: Organization, Communities, and Innovation when Information Costs Approach Zero

    By: Elizabeth J. Altman, Frank Nagle and Michael Tushman
    Innovation has traditionally taken place within an organization's boundaries and/or with selected partners. This Chandlerian approach to innovation has been rooted in transaction costs, organizational boundaries, and information processing challenges associated with... View Details
    Keywords: Knowledge Sharing; Cost; Innovation and Management; Collaborative Innovation and Invention
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    • Article

    The Impact of Intangibles on Firm Growth

    By: Stefano Denicolai, E. Cotta Ramusino and F. Sotti
    Persuading users to try new technologies continues to be a problem confronting organisations and technology vendors alike. To better understand the process of new technology trial and adoption, several theoretical models have been proposed, of which the Technology... View Details
    Keywords: Motivation and Incentives; Technology Adoption
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    • 2013
    • Working Paper

    iPosture: The Size of Electronic Consumer Devices Affects Our Behavior

    By: Maarten W. Bos and Amy J.C. Cuddy
    We examined whether incidental body posture, prompted by working on electronic devices of different sizes, affects power-related behaviors. Grounded in research showing that adopting expansive body postures increases psychological power, we hypothesized that working on... View Details
    Keywords: Technology; Behavior; Health; Size; Outcome or Result; Power and Influence
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    • Article

    Firms, Crowds, and Innovation

    By: Teppo Felin, Karim R. Lakhani and Michael L. Tushman
    The purpose of this article is to suggest a (preliminary) taxonomy and research agenda for the topic of “firms, crowds, and innovation” and to provide an introduction to the associated special issue. We specifically discuss how various crowd-related phenomena and... View Details
    Keywords: Crowdsourcing; Innovation; Open Innovation; Organization Theory; Collaborative Innovation and Invention; Organizations; Theory; Strategy
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    • 06 Jun 2016
    • Research & Ideas

    Skills and Behaviors that Make Entrepreneurs Successful

    What makes a successful entrepreneurial leader? Is it the technical brilliance of Bill Gates? The obsessive focus on user experience of Steve Jobs? The vision, passion, and strong execution of Care.com’s Sheila Lirio Marcelo? Or maybe... View Details
    Keywords: by HBS Working Knowledge
    • 2013
    • Working Paper

    Competing Ad Auctions

    By: Itai Ashlagi, Benjamin Edelman and Hoan Soo Lee
    We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash... View Details
    Keywords: Online Advertising; Auctions; Market Participation; Market Platforms; Mathematical Methods; Competition
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    • November 2020
    • Teaching Note

    DayTwo: Going to Market with Gut Microbiome

    By: Ayelet Israeli
    Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
    Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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    • 12 Apr 2022
    • Research & Ideas

    Swiping Right: How Data Helped This Online Dating Site Make More Matches

    Their research suggests that transparency on dating sites—as simple as allowing users to see the identity and photos of those who “swiped right” to show their interest—improves engagement for both men and... View Details
    Keywords: by Kara Baskin
    • Article

    AI Companions Reduce Loneliness

    By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp and Stefano Puntoni
    Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are... View Details
    Keywords: AI and Machine Learning; Well-being; Emotions; Applications and Software
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    • October 2020 (Revised March 2024)
    • Case

    Experimentation at Yelp

    By: Iavor Bojinov and Karim R. Lakhani
    Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details
    Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry
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