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- Faculty Publications (131)
Show Results For
- All HBS Web
(576)
- People (1)
- News (128)
- Research (398)
- Events (3)
- Multimedia (3)
- Faculty Publications (131)
- Article
Why Every Organization Needs an Augmented Reality Strategy
By: Michael E. Porter and James E. Heppelmann
While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details
Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness
Porter, Michael E., and James E. Heppelmann. "Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6 (November–December 2017): 46–57.
- Research Summary
Overview
When information is digitized, it can be aggregated and shared nearly instantly. I am interested in how this acceleration in the aggregation and availability of information, via digitization, affects firms and firm strategy.
Platforms have emerged as marketplaces for... View Details
Keywords: Market Platforms; Social Media; Information Disclosure; Platform Strategy; Innovation Strategy; Collaborative Innovation and Invention; Technological Innovation; Intellectual Property; Information; Technology Platform; Information Industry; Information Technology Industry; Technology Industry; Web Services Industry
- 24 May 2021
- Blog Post
Rebekah Emanuel: Host of Season 3 of the Climate Rising Podcast
up and helping them find the actionable steps that pull on the best of what the innovation sector knows at the moment. The goal is to give them tools in their pocket that they didn't have before. For entrepreneurs at the early stage, I... View Details
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
efficiently managed by AI,” the paper explains. Cyborgs, referring to fictional beings who are part human, part machine, integrated technology with every task. “Cyborg users don’t just delegate tasks; they intertwine their efforts with AI... View Details
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- 22 Feb 2024
- Research & Ideas
How to Make AI 'Forget' All the Private Data It Shouldn't Have
underpin this technology typically subsume the information that users enter, helping the software provide better answers over time. Working Knowledge spoke with Seth Neel, an expert on machine “unlearning” who is an assistant professor at... View Details
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
similarly in U.S. and international samples. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53447 November–December 2017 Harvard Business Review The Board's New Innovation Imperative: Directors Need to Rethink Their... View Details
Keywords: Carmen Nobel
- March 2002 (Revised January 2003)
- Case
Microsoft: Positioning the Tablet PC
By: Youngme E. Moon and Christina L. Darwall
Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details
Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry
Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
- 03 Jun 2022
- Blog Post
HiHome Sweet HiHome
jointly by SEAS and Harvard Business School, while Shu was in the Undergraduate Technology Innovation Fellows program, run by SEAS, HBS, and the Harvard Faculty of Arts & Sciences. The two got to chatting, laying the seeds for HiHome,... View Details
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
2018 Innovation Policy and the Economy The Orphan Drug Act at 35: Observations and an Outlook for the Twenty-First Century By: Bagley, Nicholas, Benjamin Berger, Amitabh Chandra, Craig Garthwaite, and Ariel Dora Stern Abstract—On the 35th... View Details
Keywords: Dina Gerdeman
- Web
Browse All Articles, Research, & Case Studies - HBS Working Knowledge
Maria Roche offer insights for leaders managing through the turmoil. 30 Oct 2024 Climate Rising How Public Policy Can Drive Climate Innovation and Business Opportunities: A Conversation with USEPA’s David Cash David Cash, the Regional... View Details
- 26 Apr 2023
- In Practice
Is AI Coming for Your Job?
users may have additional knowledge or context that the AI doesn’t (e.g. that the AI hasn’t been trained on, propriety knowledge, a better understanding of the specific task at hand, etc.). Another risk with these generative AI models is... View Details
- 18 Feb 2014
- First Look
First Look: February 18
range of contexts, information costs approach zero. In this chapter, we discuss how sharply reduced information costs enable organizations to engage with communities of developers, professionals, and users for core View Details
Keywords: Sean Silverthorne
- 09 Jan 2024
- In Practice
Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year
crowdsource diverse viewpoints and innovative solutions to their most complex solutions. Take the Netflix challenge. In 2006, Netflix launched an open competition for the best collaborative filtering algorithm to predict View Details
- May 2003
- Module Note
Product Development Process Design and Improvement
By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details
- November 2019
- Teaching Note
Magnus Resch: Transforming the Art Market Through Transparency
By: Henry McGee and Sarah Mehta
Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions... View Details
- 19 Sep 2023
- HBS Case
How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?
ChatGPT, Bard, and other AI chatbots—as well as the dueling tech titans behind them—and probe the strategic dilemmas ahead for innovators and users. The public's fascination with the human-like aspects of chatbots may be overshadowing... View Details
- Web
Curriculum - MBA
can be configured and lead, and how the results are managed. These elements include economic and technological principles underlying digital transformation, identifying and integrating diverse user needs, organizing and leading product... View Details
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- 2024
- Working Paper
Igniting Innovation: Evidence from PyTorch on Technology Control in Open Collaboration
By: Daniel Yue and Frank Nagle
Many companies offer free access to their technology to encourage outside addon
innovation, hoping to later profit by raising prices or harnessing the power of the crowd
while continuing to steer the direction of innovation. They can achieve this balance by
opening... View Details
Keywords: Technological Innovation; Power and Influence; Collaborative Innovation and Invention; Corporate Governance
Yue, Daniel, and Frank Nagle. "Igniting Innovation: Evidence from PyTorch on Technology Control in Open Collaboration." Harvard Business School Working Paper, No. 25-013, September 2024.