Publications

June 2015
Supplement

Henkel: Building a Winning Culture (B)

By: Robert Simons and Natalie Kindred

This case, an update on "Henkel: Building a Winning Culture (A)," describes Henkel's strong performance against its tough 2012 objectives, as well as the new objectives CEO Kasper Rorsted set for 2016. View Details

Keywords: Kasper Rorsted; Rorsted; Henkel; Germany; Personal Care; Consumer Products; Culture; Performance Management; Performance Metrics; Stretch Goals; Strategy; Measurement and Metrics; Performance; Management; Consumer Products Industry; Germany

05 Aug 2002
Research & Ideas

Understanding the Process of Innovation

Michael Collins is looking to diversify. His company, Big Idea Group, currently produces only children's toys, but he thinks his process for discovering, refining, and bringing ideas to market can work in other niches. As the Harvard Business School case "What's... View Details

Keywords: by Loren Gray

April 1988 (Revised March 1991)
Supplement

Boeing 767: From Concept to Production (B)

By: David A. Garvin

Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment. View Details

Keywords: Production; Change Management; Product Development; Product Marketing; Situation or Environment; Air Transportation Industry; Manufacturing Industry

January 2013
Supplement

Microsoft Server & Tools (B)

By: Marco Iansiti and Alain Serels

Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through July 2011. Satya Nadella and his team explore whether or not to support Linux on Windows Azure. View Details

Keywords: Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry

20 Oct 2008
Research & Ideas

The Seven Things That Surprise New CEOs

By significantly expanding our understanding of the dynamics of competition, Michael E. Porter's Harvard Business Review article "How Competitive Forces Shape Strategy" launched a business management revolution among academics and practitioners when it was... View Details

Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria

January 2022
Supplement

Somatus: Value-Based Kidney Care (B)

By: Ariel D. Stern, Robert S. Huckman and Sarah Mehta

Set in early 2020, this (B) case provides an update to the (A) case (no. 622-009) and provides additional context regarding the challenges facing Somatus. View Details

Keywords: Business Startups; Disruption; Entrepreneurship; Health; Health Care and Treatment; Health Disorders; Medical Specialties; Innovation and Invention; Disruptive Innovation; Management; Strategy; Business Strategy; Value; Value Creation; Health Industry; United States; Virginia

September 1990 (Revised November 1991)
Supplement

Procter & Gamble Japan (C)

By: Michael Y. Yoshino

Updates the (A) case. The issues facing P&G were two-fold. 1) General manager, Japan--how to keep both the business and organization growing; 2) President, international--what role should the Japanese operation play in the P&G worldwide business? View Details

Keywords: Business Offices; Business Growth and Maturation; Globalization; Growth and Development Strategy; Organizations; Beauty and Cosmetics Industry; Consumer Products Industry; Japan

2021
Working Paper

Diagnosing Quality: Learning, Amenities, and the Demand for Health Care

By: Achyuta Adhvaryu, Emilio Gutierrez, Anant Nyshadham and Jorge Tamayo

We study the role of amenities in increasing demand for underutilized healthcare services. We evaluate the offer of a high-amenity diagnostic consultation for cataracts with a randomized price and find that a lower price for the high-amenity consultation increases... View Details

Keywords: Health Care Demand; Amenities; Health Care Quality; Cataracts; Surgery; Health Care and Treatment; Demand and Consumers; Quality; Learning; Mexico

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July 2008 (Revised February 2009)
Supplement

(PRODUCT) RED (B)

By: Youngme E. Moon, Michael I. Norton and David Chen

Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details

Keywords: Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa

May 2019
Case

Mobileye Update, 2019

By: David B. Yoffie and Daniel Fisher

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017. View Details

Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel

August 1998 (Revised October 1998)
Case

Disney's "The Lion King" (B): The Synergy Group

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

In the late 1980s, Disney CEO Michael Eisner introduced a synergy group to the company's organizational structure. The synergy group was responsible for keeping all of Disney's divisions informed and updated on company projects and marketing strategies. View Details

Keywords: Entertainment; Creativity; Value; Organizational Structure; Entertainment and Recreation Industry

November 2010
Supplement

LAN Airlines in 2008: Connecting the World to Latin America (B)

By: Ramon Casadesus-Masanell and Jorge Tarzijan

Provides updated facts on Lan Airlines as of 2010. It is meant to be used as a supplement to "Lan Airlines in 2008: Connecting the World to Latin America" (Harvard Business School Case 709-410). View Details

Keywords: Business Model; Competitive Advantage; Air Transportation Industry; Latin America

March 2007 (Revised July 2011)
Case

Nike Inc. - Heading Toward 2012

By: William E. Fruhan Jr.

This is a short case (2 pages), which can be distributed and discussed in class as an update through 2006 of the Nike case series. It follows Nike, Inc.: Entering the Millennium (Case #299-084). View Details

Keywords: Business History; Brands and Branding; Apparel and Accessories Industry; Retail Industry

April 2020
Case

TiVo 2020

By: David B. Yoffie and Daniel Fisher

This short case provides an update on TiVo from 2016-2020. The case covers TiVo merger with Rovi, the turnover of several CEOs, and struggles on how to reposition its product business (the digital video recorder). View Details

Keywords: Streaming; Media; Technological Innovation; Strategy; Media and Broadcasting Industry

January 2013
Supplement

Microsoft Server & Tools (C)

By: Marco Iansiti and Alain Serels

Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through August 2012. Pleased with the Windows Azure product, Satya Nadella must decide how to attract customers to the cloud based platform. View Details

Keywords: Technology; Computing; Enterprise Computing; Servers; Cloud Computing; Microsoft; Technology Evolution; Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry

April 1995 (Revised March 1998)
Case

Disposable Diaper Industry in 1994, The

By: Stephen P. Bradley and Takia Mahmood

Updates the developments in the disposable diaper industry from 1984 to 1994. The key issue is Procter & Gamble's response to the continuing erosion of market share. View Details

Keywords: Markets; Consumer Products Industry

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October 1996 (Revised February 1997)
Case

Saturn Corporation in 1996

Briefly describes the competitive position of the Saturn Corp. in 1996. General Motors has recently announced plans to introduce a mid-sized model under the Saturn brand name. Also provides an update on Saturn's small-car position. View Details

Keywords: Product Positioning; Competitive Advantage; Auto Industry; United States

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Article

Reimagining the Balanced Scorecard for the ESG Era

By: Robert S. Kaplan and David McMillan

Companies are increasingly aware that their customers and society in general expect businesses to adopt and work towards social and environmental objectives as well as the traditional financial ones. This involves not only re-evaluating firms’ models but re-imagining... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Business Ecosystems; Balanced Scorecard; Adaptation; Business Model; Business and Stakeholder Relations

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February 1994
Case

Xerox Corp.: The Customer Satisfaction Program (A)

A rewritten version of an earlier case, Xerox Corp.: The Customer Satisfaction Program. Does not provide an update and no new content is added. The new (A) and (B) case structure merely isolates the service guarantee issue. View Details

Keywords: Machinery and Machining; Customer Satisfaction