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    • All HBS Web  (2,461)
      • Faculty Publications  (300)

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      • December 2011
      • Case

      PepsiCo India: Performance with Purpose

      By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Natalie Kindred
      In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Purpose," into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy... View Details
      Keywords: Corporate Strategy; Mission and Purpose; Food and Beverage Industry; India
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      Kanter, Rosabeth M., Rakesh Khurana, Rajiv Lal, and Natalie Kindred. "PepsiCo India: Performance with Purpose." Harvard Business School Case 512-041, December 2011.
      • November 2011 (Revised August 2012)
      • Background Note

      Customer Discovery and Validation for Entrepreneurs

      By: Frank V. Cespedes, Thomas Eisenmann and Steven G. Blank
      Provides practical guidelines for conducting market research to explore and validate demand for entrepreneurial offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to... View Details
      Keywords: Customer Value and Value Chain; Entrepreneurship
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      Cespedes, Frank V., Thomas Eisenmann, and Steven G. Blank. "Customer Discovery and Validation for Entrepreneurs." Harvard Business School Background Note 812-097, November 2011. (Revised August 2012.)
      • Fall 2011
      • Article

      A Brief Postwar History of U.S. Consumer Finance

      By: Gunnar Trumbull and Peter Tufano
      In this brief history of U.S. consumer finance since World War II, the sector is defined based on the functions delivered by firms in the form of payments, savings and investing, borrowing, managing risk, and providing advice. Evidence of major trends in consumption,... View Details
      Keywords: Consumer Finance; Consumer Credit; U.s. History; Consumer Behavior; Personal Finance; Credit; Trends; History; United States
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      Trumbull, Gunnar, and Peter Tufano. "A Brief Postwar History of U.S. Consumer Finance." Business History Review 85, no. 3 (Fall 2011): 461–498.
      • July – August 2011
      • Article

      The Paradox of Samsung's Rise

      By: Tarun Khanna, Jaeyong Song and Kyungmook Lee
      Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would... View Details
      Keywords: Organizational Design; Research and Development; Marketing; Business Processes; Brands and Branding; System; Globalized Markets and Industries; Transformation; Cost; Forecasting and Prediction; Production; Quality; China; India; Turkey
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      Khanna, Tarun, Jaeyong Song, and Kyungmook Lee. "The Paradox of Samsung's Rise." Harvard Business Review 89, nos. 7-8 (July–August 2011): 142–147.
      • June 2011 (Revised December 2013)
      • Case

      FIJI Water: Carbon Negative?

      By: Francesca Gino, Michael W. Toffel and Stephanie van Sice
      Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon Negative campaign that would offset more greenhouse gas emissions than were released by the... View Details
      Keywords: Carbon Footprint; Carbon Offsetting; Corporate Social Responsibility and Impact; Environmental Sustainability; Brands and Branding; Negotiation Tactics; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States; Fiji
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      Gino, Francesca, Michael W. Toffel, and Stephanie van Sice. "FIJI Water: Carbon Negative?" Harvard Business School Case 611-049, June 2011. (Revised December 2013.)
      • Fall 2012
      • Article

      Marketing and Public Policy: Transformative Research in Developing Markets

      By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
      Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers... View Details
      Keywords: Demand and Consumers; Development Economics; Marketing Strategy; Emerging Markets
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      Shultz, C., Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar, and A. Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy & Marketing 31, no. 2 (Fall 2012).
      • April 2011 (Revised July 2014)
      • Case

      Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

      By: Boris Groysberg and Michael Slind
      Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details
      Keywords: Communication Strategy; Interpersonal Communication; Employee Relationship Management; Innovation and Management; Leading Change; Management Practices and Processes; Organizational Change and Adaptation; Organizational Culture; Corporate Strategy; India
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      Groysberg, Boris, and Michael Slind. "Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication." Harvard Business School Case 411-077, April 2011. (Revised July 2014.)
      • Article

      Putting the 'Relationship' Back into CRM

      By: Susan Fournier and Jill Avery
      Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details
      Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry
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      Fournier, Susan, and Jill Avery. "Putting the 'Relationship' Back into CRM." MIT Sloan Management Review 52, no. 3 (Spring 2011): 63–72.
      • March 2011
      • Article

      Accounting Scholarship That Advances Professional Knowledge and Practice

      By: Robert S. Kaplan
      Recent accounting scholarship has used statistical analysis on asset prices, financial reports and disclosures, laboratory experiments, and surveys of practice. The research has studied the interface among accounting information, capital markets, standard setters, and... View Details
      Keywords: Corporate Disclosure; Asset Pricing; Risk Management; Surveys; Capital Markets; Measurement and Metrics; Valuation; Fair Value Accounting; Management Analysis, Tools, and Techniques; Financial Reporting
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      Kaplan, Robert S. "Accounting Scholarship That Advances Professional Knowledge and Practice." Accounting Review 86, no. 2 (March 2011): 367–383.
      • 2011
      • Chapter

      Consumers' Relationships with Brands

      By: Susan Fournier and Jill Avery
      This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details
      Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry
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      Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.
      • 2011
      • Working Paper

      Do U.S. Market Interactions Affect CEO Pay? Evidence from UK Companies

      By: Joseph J. Gerakos, Joseph D. Piotroski and Suraj Srinivasan
      This paper examines the extent that interactions with U.S. markets impact the compensation practices of non-U.S. firms. Using a sample of large U.K. companies, we find that the total compensation of U.K. CEOs is positively related to the extent of the firm's... View Details
      Keywords: Globalized Markets and Industries; Corporate Governance; Executive Compensation; Management Practices and Processes; Motivation and Incentives; United Kingdom; United States
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      Gerakos, Joseph J., Joseph D. Piotroski, and Suraj Srinivasan. "Do U.S. Market Interactions Affect CEO Pay? Evidence from UK Companies." Harvard Business School Working Paper, No. 11-075, January 2011.
      • December 2010 (Revised June 2018)
      • Case

      The Pecora Hearings

      By: David Moss, Cole Bolton and Eugene Kintgen
      In 1932, in the depths of the Great Depression, the Senate Banking Committee began a much-publicized investigation of the nation's financial sector. The hearings, which came to be known as the Pecora hearings after the Banking Committee's lead counsel Ferdinand Pecora,... View Details
      Keywords: Financial Crisis; Fairness; Borrowing and Debt; Financial Institutions; Debt Securities; Stocks; Governing Rules, Regulations, and Reforms; Government Legislation; History; Financial Services Industry; United States
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      Moss, David, Cole Bolton, and Eugene Kintgen. "The Pecora Hearings." Harvard Business School Case 711-046, December 2010. (Revised June 2018.)
      • 2010
      • Working Paper

      Accounting Scholarship that Advances Professional Knowledge and Practice

      By: Robert S. Kaplan
      Recent accounting scholarship has used statistical analysis on asset prices, financial reports and disclosures, laboratory experiments, and surveys of practice. The research has studied the interface among accounting information, capital markets, standard setters, and... View Details
      Keywords: Accounting; Business Education; Information; Management Analysis, Tools, and Techniques; Risk Management; Measurement and Metrics; Business Processes; Performance Improvement; Practice
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      Kaplan, Robert S. "Accounting Scholarship that Advances Professional Knowledge and Practice." Harvard Business School Working Paper, No. 11-043, October 2010.
      • October 2010
      • Article

      The Emerging Capital Market for Nonprofits

      By: Robert S. Kaplan and Allen S. Grossman
      Many of our largest and most successful companies today did not exist 50 years ago. During this same time interval, companies that ranked among top in the 1960s have disappeared, been merged out of existence, or become much smaller presences in the U.S. industrial... View Details
      Keywords: Capital Markets; Investment Funds; Philanthropy and Charitable Giving; Corporate Accountability; Management Practices and Processes; Infrastructure; Corporate Social Responsibility and Impact; Performance Effectiveness; Nonprofit Organizations
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      Kaplan, Robert S., and Allen S. Grossman. "The Emerging Capital Market for Nonprofits." Harvard Business Review 88, no. 10 (October 2010).
      • July 2010
      • Supplement

      Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

      By: Thomas J. Steenburgh and Jill Avery
      Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
      Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value
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      Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-702, July 2010.
      • June 2010 (Revised December 2013)
      • Supplement

      Hang Lung Properties and the Chengdu Decision (B)

      By: John D. Macomber, Michael Shih-Ta Chen and Keith Chi-Ho Wong
      Second phase of auction for a prime retail development parcel in Chengdu, China. Competition forces the firm to revisit all of its land purchase criteria. Hang Lung Properties is known for rigorous due diligence, for discipline in buying property, and for good... View Details
      Keywords: Geographic Location; Auctions; Bids and Bidding; Infrastructure; Competitive Strategy; Valuation; Real Estate Industry; Chengdu
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      Macomber, John D., Michael Shih-Ta Chen, and Keith Chi-Ho Wong. "Hang Lung Properties and the Chengdu Decision (B)." Harvard Business School Supplement 210-092, June 2010. (Revised December 2013.)
      • June 2010
      • Article

      The China Rules: A Practical Guide for CEOs Managing Multinational Corporations in the People's Republic

      By: Lynn S. Paine
      To achieve growth and profitability in the world's third-largest economy, multinationals need strong leadership--but China is tough on top executives. Pulsating with opportunity, China attracts foreigners, yet HR professionals continue to rank it as one of the most... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Leadership; Management Skills; Organizational Change and Adaptation; Adaptation; China
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      Paine, Lynn S. "The China Rules: A Practical Guide for CEOs Managing Multinational Corporations in the People's Republic." Harvard Business Review 88, no. 6 (June 2010).
      • May 2010
      • Case

      CEIBS: A Global Business School Made in China

      By: John A. Quelch
      In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success.... View Details
      Keywords: Product Positioning; Quality; Business History; Competitive Advantage; Business Education; Global Strategy; Growth and Development Strategy; Education Industry; China
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      Quelch, John A., S. Ramakrishna Velamuri, and Shengjun Liu. "CEIBS: A Global Business School Made in China." Harvard Business School Case 510-088, May 2010.
      • 2010
      • Book

      Winning in Emerging Markets: A Road Map for Strategy and Execution

      By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
      The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In 'Winning in Emerging Markets,' these leading scholars on the subject present a decidedly different framework... View Details
      Keywords: Developing Countries and Economies; Management Analysis, Tools, and Techniques; Emerging Markets; Organizations; Opportunities; Business Strategy
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      Khanna, Tarun, Krishna G. Palepu, and Richard Bullock. Winning in Emerging Markets: A Road Map for Strategy and Execution. Boston: Harvard Business Press, 2010.
      • January 2010
      • Teaching Note

      Transforming ASUSTeK: Breaking from the Past (TN)

      By: Willy C. Shih
      Teaching Note for [610041]. View Details
      Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Electronics Industry
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      Shih, Willy C. "Transforming ASUSTeK: Breaking from the Past (TN)." Harvard Business School Teaching Note 610-047, January 2010.
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