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  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

openness can be a double-edged sword: A government that allows local companies to access the global capital market neutralizes one of foreign companies' key advantages. Openness can be a double-edged sword. The View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 30 Jul 2007
  • Research & Ideas

Repugnant Markets and How They Get That Way

University of Chicago, was quite perplexed that we just don't have a market. As an economist who wants to understand things as they are, I wondered why we don't have some of the markets that economists like. Economists have the point of... View Details
Keywords: by Martha Lagace
  • Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
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  • December 1998 (Revised April 1999)
  • Case

Mind of the Market: The Tools of Cognitive Neuroscience, Primer Two

By: Gerald Zaltman and Kathryn A. Braun
Keywords: Marketing; Research; Cognition and Thinking
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  • September 1985 (Revised July 2007)
  • Case

Population Services International: The Social Marketing Project in Bangladesh

By: V. Kasturi Rangan
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh
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  • 2 PM – 3 PM EST, 02 Dec 2015
  • Webinars: Trending@HBS

Managing Family Strife: Market Baskets Lessons about Buyouts

You'd have to have been sleeping under a rock to miss the family war and media frenzy over Market Basket, the Boston-based, family-owned supermarket chain. The confrontation between two cousins (both named Arthur Demoulas) over control of the company was finally... View Details

  • Web

Marketing - HBS Online

Certificate Courses (3) Multiple Formats Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic... View Details
  • 2007
  • Working Paper

The New Market for Federal Judicial Law Clerks

By: Christopher Avery, Christine Jolls, Richard Posner and Alvin E. Roth
In the past, judges have often hired applicants for judicial clerkships as early as the beginning of the second year of law school for positions commencing approximately two years down the road. In the new hiring regime for federal judicial law clerks, by contrast,... View Details
Keywords: Law; Education; Employment; Selection and Staffing; Marketplace Matching
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  • 27 Mar 2014
  • News

From Marx to Marketing

steeped in decades of Marxism and anti-Western dogma. In 1990, the two men coauthored Behind the Factory Walls: Decision Making in Soviet and U.S. Enterprises, a book about US-USSR management systems that itself emerged from an... View Details

    Business of Emerging Markets

    of the palm oil cluster in Malaysia and Indonesia and its global implications for corporations, governments, and individual actors, especially in emerging economies. I’ve also reframed key ideas and theoretical contributions underlying my dissertation work. As a... View Details
    • March 2025
    • Case

    Mobvoi's Path Through Market Challenges and Business Reinvention

    By: Paul A. Gompers and Shu Lin
    Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details
    Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Transformation; Initial Public Offering; Business Strategy; Technology Industry; China
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    • 06 Aug 2014
    • News

    Constant challenges, no certainties for new CEOs at Market Basket

    • October 2024
    • Case

    EU's Digital Services Act and Digital Markets Act

    By: David B. Yoffie and Sarah von Bargen
    Since the early 2020s, the EU began passing regulations on digital platforms and their marketplaces. One of the first was the Digital Services Act package, consisting of the Digital Services Act (DSA) and the Digital Markets Act (DMA). These regulations were focused on... View Details
    Keywords: Digital Platforms; E-commerce; Governing Rules, Regulations, and Reforms; Cybersecurity; European Union
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    • March – April 2009
    • Article

    Market Research and Innovation Strategy in a Duopoly

    By: Dominique Lauga and Elie Ofek
    We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty about the success of their R&D... View Details
    Keywords: Profit; Innovation and Management; Demand and Consumers; Duopoly and Oligopoly; Research and Development; Competitive Strategy
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    • 02 May 2005
    • What Do You Think?

    Where is Consumer Generated Marketing Taking Us?

    Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing... View Details
    Keywords: by James Heskett
    • Web

    Video Clips - Creating Emerging Markets

    teaching, and other educational use. Any other use, including commercial reuse, web publishing, or other forms of redistribution, requires permission of Harvard Business School . These clips are now being used in a new series of Harvard Business School cases on... View Details
    • 21 Jun 2010
    • Research & Ideas

    Strategy and Execution for Emerging Markets

    strategies to the unique contexts of emerging markets—and instill in their organizations an organizational openness to experiments. Zain's One Network and Microsoft's FonePlus are only two examples of successful emerging View Details
    Keywords: by Martha Lagace
    • 07 Nov 2007
    • Op-Ed

    How Marketing Hype Hurt Boeing and Apple

    Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month,... View Details
    Keywords: by John Quelch; Aerospace; Consumer Products
    • 14 Jan 2015
    • Research & Ideas

    Thriving in the Turbulence of Emerging Markets

    The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed in a short period of time, how challenging their business... View Details
    Keywords: by Geoffrey Jones; Manufacturing; Auto
    • 23 Apr 2014
    • Working Paper Summaries

    Corporate Financial Policies in Misvalued Credit Markets

    Keywords: by Jarrad Harford, Marc Martos-Vila & Matthew Rhodes-Kropf; Financial Services; Banking