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  • All HBS Web  (1,317)
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    • News  (285)
    • Research  (881)
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  • December 2014 (Revised November 2023)
  • Case

Codecademy: Monetizing a Movement?

By: Jeffrey J. Bussgang and Lisa C. Mazzanti
Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders... View Details
Keywords: Entrepreneurial Management; Startup Management; Technology; Computer Programming; Coding; Online Education; Monetization; Online Communities; Marketplaces; Internet and the Web; Education; Entrepreneurship; Business Startups; Growth and Development Strategy; Technology Industry; Education Industry
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Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Codecademy: Monetizing a Movement?" Harvard Business School Case 815-093, December 2014. (Revised November 2023.)
  • 01 Nov 2020
  • Research & Ideas

Good Leadership Is an Act of Kindness

powerful, fundamental leadership strategy is being largely overlooked. It is, in fact, the most innately human one: Be kind. LEADING IN TIMES OF UNCERTAINTY More Stories in This Series How Remote Work Changes What We Think About... View Details
Keywords: by Boris Groysberg and Susan Seligson
  • January 2017
  • Teaching Note

SOHO China: Transformation in Progress

By: Charles F. Wu and Alexander W. Schultz
In 2016 against the backdrop of a challenging Chinese macroeconomic environment, SOHO China, the largest owner and developer of Class-A real estate in Beijing and Shanghai, was struggling to convince analysts of the merits of their new “build-to-hold” strategy. Founded... View Details
Keywords: Merchant Builder; Real Estate Development; Public Markets; China; Shared Office Space; Growth and Development Strategy; Property; Construction; Stocks; Financial Markets; Marketing Strategy; Real Estate Industry; Construction Industry; China
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Wu, Charles F., and Alexander W. Schultz. "SOHO China: Transformation in Progress." Harvard Business School Teaching Note 217-034, January 2017.
  • December 4, 2023
  • Article

Stop Assuming Introverts Aren't Passionate About Work

By: Kai Krautter, Anabel Büchner and Jon M. Jachimowicz
Society often assumes that the only way to be passionate is to act extroverted, but that is simply not true. In their new research, the authors found that regardless of their actual level of passion, extroverted employees are perceived as more passionate than... View Details
Keywords: Passion; Personality; Extraversion; Scale Development; Personal Characteristics; Perception; Employees; Prejudice and Bias
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Krautter, Kai, Anabel Büchner, and Jon M. Jachimowicz. "Stop Assuming Introverts Aren't Passionate About Work." Harvard Business Review Digital Articles (December 4, 2023).
  • 27 Mar 2019
  • HBS Seminar

Caitlin Rosenthal, UC Berkeley, Department of History

  • September 2016 (Revised January 2017)
  • Case

SOHO China: Transformation in Progress

By: Charles F. Wu
In 2016, against the backdrop of a challenging Chinese macroeconomic environment, SOHO China, the largest owner and developer of Class-A real estate in Beijing and Shanghai, was struggling to convince analysts of the merits of its new “build-to-hold” strategy. Founded... View Details
Keywords: China; REIT; Real Estate; Shared Office; Coworking; Public Company; NAV; Macroeconomics; Going Public; Transition; Growth and Development Strategy; Real Estate Industry; China
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Wu, Charles F. "SOHO China: Transformation in Progress." Harvard Business School Case 217-023, September 2016. (Revised January 2017.)

    Pietro Satriano

    Pietro Satriano is a Senior Lecturer at Harvard Business School.  He sits on the boards of CarMax, the largest omni-channel used car retailer in the U.S. and Metro, a large regional grocery retailer in Canada.  Pietro advises a number of food-tech startups and acts... View Details

    • December 1987 (Revised August 1990)
    • Case

    Florida Power & Light's Quality Improvement Program

    Describes a major electric utility's highly successful effort to institute a comprehensive quality improvement program throughout the organization. Designed to be used in a comparative analysis of the quality improvement effort described in Paul Revere Insurance Co.... View Details
    Keywords: Organizational Change and Adaptation; Quality; Performance Productivity; Utilities Industry; Florida
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    Hart, Christopher. "Florida Power & Light's Quality Improvement Program." Harvard Business School Case 688-043, December 1987. (Revised August 1990.)
    • 17 Jan 2024
    • HBS Case

    Psychological Pricing Tactics to Fight the Inflation Blues

    businesses today will need to lean hard on psychological pricing strategies to convince customers to overcome their reluctance to spend, according to recent research by Elie Ofek, the Malcolm P. McNair Professor of Marketing at Harvard... View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Retail
    • January 2009 (Revised July 2015)
    • Case

    Restaurant Promotions in 2015

    By: Benjamin Edelman
    A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an... View Details
    Keywords: Marketing Strategy; Two-Sided Platforms; Service Delivery; Service Operations; Internet; Food and Beverage Industry; Service Industry
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    Edelman, Benjamin. "Restaurant Promotions in 2015." Harvard Business School Case 909-034, January 2009. (Revised July 2015.) (request a courtesy copy.)
    • May 2018 (Revised December 2019)
    • Case

    Apple Inc. in 2018

    By: David B. Yoffie and Eric Baldwin
    Many observers worried about what would happen to Apple when Steve Jobs died in 2011. But Apple had performed above everyone's expectations in Cook's six years as CEO. Apple's core business—the iPhone—continued to deliver spectacular results. In addition, Cook was... View Details
    Keywords: Strategy; Information Technology; Competitive Strategy; Corporate Strategy; Technological Innovation; Competitive Advantage; Computer Industry; Telecommunications Industry; Technology Industry
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    Yoffie, David B., and Eric Baldwin. "Apple Inc. in 2018." Harvard Business School Case 718-439, May 2018. (Revised December 2019.)
    • October 2021
    • Article

    Fintech Borrowers: Lax Screening or Cream-Skimming?

    By: Marco Di Maggio and Vincent Yao
    Personal credit is the fastest-growing segment of the consumer credit market, mainly driven by fintech lenders' staggering expansion. We study this market using a unique individual-level data, which covers most of the top fintech and traditional lenders, and provides... View Details
    Keywords: Fintech; Lending; Consumer Finance; Credit History; Self-control; Present Bias; Financing and Loans; Personal Finance; Credit; Behavior
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    Di Maggio, Marco, and Vincent Yao. "Fintech Borrowers: Lax Screening or Cream-Skimming?" Review of Financial Studies 34, no. 10 (October 2021): 4565–4618. (LEAD ARTICLE and EDITOR'S CHOICE.)
    • 24 Jul 2012
    • First Look

    First Look: July 24

    Change Authors:Chonnikarn Fern Jira and Michael W. Toffel Abstract Suppliers are increasingly being asked to share information about their vulnerability to climate change and their strategies to reduce greenhouse gas emissions. They vary... View Details
    Keywords: Sean Silverthorne
    • March 2013
    • Other Article

    Redesigning Primary Care: A Strategic Vision to Improve Value by Organizing Around Patients' Needs

    By: Michael E. Porter, Erika A. Pabo and Thomas H. Lee
    Primary care in the United States currently struggles to attract new physicians and to garner investments in infrastructure required to meet patients' needs. We believe that the absence of a robust overall strategy for the entire spectrum of primary care is a... View Details
    Keywords: Health
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    Porter, Michael E., Erika A. Pabo, and Thomas H. Lee. "Redesigning Primary Care: A Strategic Vision to Improve Value by Organizing Around Patients' Needs." Health Affairs 32, no. 3 (March 2013): 516–525.
    • 23 Apr 2012
    • Research & Ideas

    How to Brand a Next-Generation Product

    Timothy Dalton, Pierce Brosnan, Daniel Craig—without destroying the franchise Whereas with Rocky, you're pretty much stuck with Sylvester Stallone." Risk Vs. Reward Companies also must assess risk versus View Details
    Keywords: by Carmen Nobel
    • August 2007 (Revised September 2007)
    • Case

    Gome: Bidding for China Paradise

    Gome, China's largest electronics retailer, has the opportunity to acquire China Paradise, the number three player in the Chinese electronic retailer industry. This happened in the general context of a great market development and potential consolidation of the... View Details
    Keywords: Acquisition; Trade; Market Entry and Exit; Performance; Opportunities; Competition; Consolidation; Corporate Strategy; Electronics Industry; Retail Industry; China
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    Jin, Li, Li Liao, Ruoran Guo, and Jielun Zhu. "Gome: Bidding for China Paradise." Harvard Business School Case 208-002, August 2007. (Revised September 2007.)
    • February 1997 (Revised March 1998)
    • Case

    Smith Breeden Associates: The Equity Plus Fund (A)

    By: Robert C. Merton and Alberto Moel
    In early 1997, Smith Breeden Associates, a money management and consulting firm, was pondering the future of the Equity Plus Fund. The Equity Plus Fund was an S&P enhanced-index fund that tried to outperform the S&P Index by replicating the index using low-cost... View Details
    Keywords: Assets; Cash; Financial Markets; Financial Strategy; Mortgages; Investment Funds; Investment Portfolio; Marketing; Performance; Consulting Industry
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    Merton, Robert C., and Alberto Moel. "Smith Breeden Associates: The Equity Plus Fund (A)." Harvard Business School Case 297-089, February 1997. (Revised March 1998.)
    • September 1992 (Revised July 1998)
    • Case

    Germany in the 1990s: Managing Reunification

    By: George C. Lodge and James W. Ragsdale
    In October 1990, eastern Germany was incorporated into the Federal Republic of Germany. The German people rewarded the architect of these changes, Helmut Kohl, with an enhanced majority in national elections. But only two years later it was hard to remember these heady... View Details
    Keywords: Economy; Inflation and Deflation; Central Banking; Interest Rates; Political Elections; Situation or Environment; Integration; Europe; Germany; Italy; United Kingdom
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    Lodge, George C., and James W. Ragsdale. "Germany in the 1990s: Managing Reunification." Harvard Business School Case 793-033, September 1992. (Revised July 1998.)
    • April 2015
    • Teaching Plan

    Codecademy: Monetizing a Movement?

    By: Jeffrey J. Bussgang and Lisa Mazzanti
    This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,... View Details
    Keywords: Business Model; Internet and the Web; Open Source Distribution; Social Entrepreneurship; Education
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    Bussgang, Jeffrey J., and Lisa Mazzanti. "Codecademy: Monetizing a Movement?" Harvard Business School Teaching Plan 815-117, April 2015.
    • 05 Jul 2006
    • Working Paper Summaries

    Improving Corporate Governance with the Balanced Scorecard

    Keywords: by Robert S. Kaplan & Michael E. Nagel
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