Publications

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

role in the television industry. I've always been intrigued by the media and entertainment industry, but with the advances in digital technology it is turning out to be a particularly fruitful area for... View Details

Keywords: by Sean Silverthorne; Music

February 1999 (Revised August 2004)
Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit

Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details

Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry

October 2005 (Revised March 2006)
Case

Strategic Inflection: TiVo in 2005

By: David B. Yoffie, Pai-Ling Yin and Barbara Mack

In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half... View Details

Keywords: Technological Innovation; Competition; Partners and Partnerships; Information Infrastructure; Television Entertainment; Brands and Branding; Consumer Products Industry; Electronics Industry

October 1981 (Revised August 2010)
Case

Quabbin Cablevision Company

By: Henry B. Reiling

Several entrepreneurs are considering the purchase of an existing cable TV business with the financial assistance of several investors. They must decide whether to establish the company as a partnership or a corporation, and how to capitalize the company for an optimal... View Details

Keywords: Mergers and Acquisitions; Business Organization; Television Entertainment; Entrepreneurship; Capital Structure; Taxation; Telecommunications Industry; Massachusetts

02 Sep 2016
Op-Ed

The Twitter Election

7,772, and he widens his lead on retweets. Trump has been tweeting more energetically, but Clinton is way more efficient in number of tweeters per tweet.As she did in 2008, Clinton is relying more heavily on traditional media with over $100 million spent so far on... View Details

Keywords: by John Quelch and Thales Teixeira

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

furnishings and home entertainment will hold up well, as uncertainty prompts us to stay at home but also stay connected with family and friends. Now may be the time to drop your weaker distributors and upgrade your sales force. 3.... View Details

Keywords: by John Quelch

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global View Details

Keywords: by Sarah Jane Gilbert; Sports

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

of the event. Are we talking about figure skating, a sport whose artistry and excitement regularly attract huge television audiences (including many women viewers), or bobsledding, which normally attracts little attention in the United... View Details

Keywords: Re: Stephen A. Greyser; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

buying?" Tv And The Internet Pressure has been building for a merging of television and the Internet, said Intel's Eric Kim. Consumers now expect Internet service everywhere, with implications for View Details

Keywords: by Martha Lagace

28 Apr 2014
Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

Nobody understands the power of Twitter better than Seattle Seahawks cornerback Richard Sherman. In a now-infamous television interview in January after a National Football League playoff game, Sherman briefly ranted against rival Michael... View Details

Keywords: by Carmen Nobel; Sports

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details

Keywords: by Garry Emmons; Service

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

Are you sure you have everything you need to watch the Super Bowl this weekend? Beer? Check. Nachos? Check. Friends? Check. What about your smartphone, tablet, or laptop? When most people sit down to watch the "big game" this Sunday, the View Details

Keywords: by Michael Blanding; Advertising; Sports

14 May 2013
First Look

First Look: May 14

entertainment: building a business around blockbuster products-the movies, television shows, songs, and books that are hugely expensive to produce and market-is the surest path to long-term success. Along the way, I reveal why View Details

Keywords: Sean Silverthorne

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also published romance novels, science... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

November 2017
Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details