Publications

November 1974 (Revised May 1994)
Case

Science Technology Co.

By: Thomas R. Piper

The president of a medium-sized electronics company is evaluating the financial forecasts and proposed financing program submitted by the chief financial officer. The forecasts are prepared in constant dollars, on which basis the proposed financing plan seems... View Details

Keywords: Currency; Financial Strategy; Forecasting and Prediction; Inflation and Deflation; Risk and Uncertainty; Outcome or Result; Technology Industry; Technology Industry

July 2000 (Revised February 2001)
Case

alphaWorks: IBM's Technology Talent Agents

AlphaWorks has catalyzed IBM researchers and offered them a new path to take technology to market. With success, though, comes new organizational challenges. Should John Wolpert extend alphaWorks to all IBM labs, refocus, or shut down its operations? View Details

Keywords: Technology; Organizational Change and Adaptation; Research and Development

2016
Case

Advanced Leadership Pathways: Mahendra Bapna and Technology Education in India

By: Rosabeth Moss Kanter and Pamela Yatsko

18 Nov 2014
Working Paper Summaries

Financial Development and Technology Diffusion

Keywords: by Diego Comin & Ramana Nanda

2012
Chapter

Technological Innovation and Organizations

By: Pierre Azoulay and Josh Lerner

Keywords: Technological Innovation; Organizational Design; Organizational Change and Adaptation

March–April 2025
Article

Getting Value from Digital Technologies

By: Frank Cespedes and Georg Krentzel

Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details

Keywords: Sales; Technology Adoption; Competitive Advantage

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Research Summary

Teaching Information Technology

Upton is also developing a tutorial and a case-based module for the MBA program, as well as external audiences. The objective of this work is to develop materials that provide general managers with sufficient knowledge of Information Systems to be effective in the... View Details

May 2017
Supplement

ATH Technologies (E)

By: Robert Simons and Jennifer Packard

Supplements the (A) case. Designed as an in-class handout. View Details

Keywords: Strategy And Execution; Management Control Systems; Balancing Innovation And Control; Health Industry

2003
Case

Corning Microarray Technologies

By: Vijay Govindarajan, Chris Trimble and Gautam Bellur

In mid-2000, the scientific community reached a momentous milestone—the complete mapping of the human genome. Researchers in the field of genomics were anxious to dig into a tremendous array of newly possible scientific inquiries, and needed efficient experimental... View Details

Keywords: Expansion; Genetics; Manufacturing Industry; Industrial Products Industry

February 1983 (Revised December 1984)
Background Note

Strategic Information Technology

04 Dec 2018
Video

Interning in the Technology Sector

December 1998
Case

Inxight: Incubating a Xerox Technology Spinout

Xerox has established a new spinoff that utilizes software technology developed at its PARC research facility. This spinoff, Inxight Software, is formulating its plans to commercialize PARC's technology via an OEM component business model. View Details

Keywords: Commercialization; Business Subsidiaries; Organizational Structure; Software

May 2023
Article

Where Sales Technology (Really) Helps

By: Frank V. Cespedes

Interest in Sales Enablement (SE), the catch-all term for attempts to increase sales productivity with AI and other technologies, is driven by multiple factors. One is the declining costs of the tools. Also, selling is now data-hungry work and not just in tech sectors.... View Details

February 2000 (Revised April 2003)
Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo

Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details

Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry

February 2018 (Revised December 2019)
Case

Rise of the Drones: Identified Technologies

By: Andy Wu and George Gonzalez

The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details

Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco

Article

Technology Diffusion and Postwar Growth

By: Diego A. Comin and Bart Hobijn

In the aftermath of World War II, the world's economies exhibited very different rates of economic recovery. We provide evidence that those countries that caught up the most with the U.S. in the postwar period are those that saw an acceleration in the speed of adopting... View Details

Keywords: Hardware; Country; Business Cycles; Globalized Economies and Regions; Economic Growth; Welfare or Wellbeing; War; Technology Industry; United States; Japan; Europe