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  • 12 May 2009
  • First Look

First Look: May 12, 2009

developed the relevant capabilities, but the formation of a new set of core activities is still inhibited. Taking a micro-perspective, the paper argues that there are situations where direct top-down interventions are necessary. Termed as "deep dives", they... View Details
Keywords: Martha Lagace
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

executives need to figure out how the product, labor, and capital markets work—and don't work—in their target countries. This will help them understand the differences between home markets and those in developing countries. In addition,... View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

Cisco relies on three layers of customer data to inform its efforts to improve customer satisfaction: The overall satisfaction survey that customers fill out annually; interviews with targeted customer segments, follow-on surveys, and... View Details
Keywords: by Jean Ayers
  • 12 Jan 2016
  • First Look

January 12, 2016

https://cb.hbsp.harvard.edu/cbmp/product/816052-PDF-ENG Harvard Business School Case 616-015 BandPage (A) BandPage CEO James "J" Sider is about to receive results from BandPage's targeted View Details
Keywords: Carmen Nobel
  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a radio broadcasting and... View Details
Keywords: Sean Silverthorne
  • 04 Aug 2021
  • Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

the food and drinks industry are increasing wages, and in a concession to work-life balance, Walmart and Target even opted to close on Thanksgiving. However, in the race to retain talent, companies are also resorting to less substantive... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal.... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed... View Details
Keywords: Martha Lagace
  • 30 Jan 2018
  • First Look

January 30, 2018

practice related to AI in developing countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52296 December 2017 Journal of Advertising Research Rethinking the Profession Formerly Known as Advertising: How Data... View Details
Keywords: Sean Silverthorne
  • 09 Mar 2010
  • First Look

First Look: March 9

International Conference on Financial Cryptography and Data Security (forthcoming) Abstract We describe a method for identifying "typosquatting," the intentional registration of misspellings of popular web site addresses. We estimate that at least 938,000... View Details
Keywords: Martha Lagace
  • 19 Jul 2011
  • First Look

First Look: July 19

common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2014
  • First Look

First Look: February 25

When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV View Details
Keywords: Sean Silverthorne
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55709 Calculators for Women: When Identity Appeals Provoke Backlash By: Kim, Tami, Kate Barasz, Leslie John, and Michael Norton Abstract— From “Chick Beer” to “Dryer sheets for Men,” identity-based labeling is frequently... View Details
Keywords: Sean Silverthorne
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

use, and most of the company’s revenue came from charging advertisers to host ads on its native advertising platform. Wallace believed that the family benefits market was a promising growth area, but he was... View Details
Keywords: Dina Gerdeman
  • 10 Jul 2000
  • Research & Ideas

Cable TV: From Community Antennas to Wired Cities

many diversified media companies viewed entry into cable as a hedge: they believed that their newspaper readership and broadcasting audiences might decline over time due to competition with cable, and wanted to reduce their dependence on View Details
Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation
  • 02 Feb 2016
  • First Look

February 2, 2016

they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect... View Details
Keywords: Sean Silverthorne
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

course of a day, a week, or a year, along with the management decisions made to deal with those pressures. For example, suppose a product manager discovers that she is well below target on a new product launch. Her first inclination is to... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

antitrust authorities, who fear they could ultimately harm consumers by raising prices above typical competitive levels. It doesn’t seem too long ago when a price change was a major strategic decision for companies, requiring extensive data analysis, management... View Details
Keywords: by Kristen Senz; Retail
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

information about address value and assuring allocative efficiency. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=41297 Vulnerable Banks Authors:Greenwood, Robin, Augustin Landier, and David Thesmar Abstract When a bank experiences a negative shock to its... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising... View Details
Keywords: Martha Lagace

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