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Show Results For
- All HBS Web
(284)
- News (53)
- Research (196)
- Events (2)
- Multimedia (1)
- Faculty Publications (60)
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
is crucial to online success. A recent research paper offers insights that carry unexpected implications for advertisers or anyone else trying to capture that attention. The Empirical Economics of Online Attention was written by Andre... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
investments by sharing in the profits generated by broadcasting rights and advertising revenues. The founders initially placed a $100 million fundraising target on the fund, which will invest in young... View Details
- 06 Dec 2021
- News
What's the Word?
Post·cook·ie (adj.) Cookies—those bits of data that track online browsing history and save your passwords—aren’t going anywhere. But third-party cookies that allow a shoe advertisement to follow you from page to page will become a thing... View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
share to succeed; targeting a minority of consumers with a distinctive product is often more profitable than an all-things-to-all-people approach. But, in the world of representative democracy, you have to be the market share leader,... View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
advertising they sought was much more focused around the interactive and direct targeting attributes of the new media. Threat had motivated action, but it was resulting in an aggressive replication of the... View Details
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
and $20 discounts, respectively, in exchange for targeted advertisements from Amazon and third-party sellers on the device. If consumers opt-out of the program, they skip both the ads and the subsidy. The... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the... View Details
Keywords: by Sean Silverthorne
- 14 Feb 2018
- Blog Post
Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop
the strategic planning and venture capital team. I also support the work of the International Social Impact group, which produces early education content through mass media and targeted initiatives to address the needs of children from... View Details
Keywords: Nonprofit / Government
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
more targeted advertisements based on the demographics of the passers-by. The LinkNYC program rolling out in New York City will provide a combination of high-speed Wi-Fi and “context aware” ads. The program... View Details
Rob Gierkink
data and technology-driven solutions for leading retailers to dramatically improve the targeting and measurement of their digital advertising efforts. Datalogix clients included companies like Kroger,... View Details
- 01 Apr 1997
- News
Management Update Launched
(see announcement below), may soon become an indispensable tool that they will reach for every month. "Our target audience is anybody who wants to be a better manager, who wants to keep up with important ideas, and who would like a... View Details
Keywords: Judith A. Ross
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
generally worked with the advertising managers. In its early years, the cosmetics company could not afford a large, mass media campaign. Instead, Estée and department store managers sent mailings to targeted... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different... View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
Online Advertising Authors: Benjamin Edelman Publication: HBR Now, HBR Voices (December 2009) Abstract The Internet is sold to advertisers as a highly measurable medium that is the most efficient way to... View Details
Keywords: Martha Lagace
- 19 Jul 2019
- Blog Post
Meet PRIDE, the student association for LGBTQ+ MBAs at Harvard Business School
beyond HBS. Contact the Pride Club to: Promote relevant internship or full-time opportunities to Pride members Join our mailing list for updates on cross-school and open access events Support Pride as a sponsor and receive our Resume Book of HBS LGBTQ+ talent plus... View Details
Keywords: All Industries
- 12 Aug 2014
- First Look
First Look: August 12
become more fundamental as advertisers target their advertisements with greater precision. In the paper that follows, the author attempts to identify the circumstances that... View Details
Keywords: Sean Silverthorne
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
donors and volunteers but all citizens. From the imaginative campaign logo to the thirty-minute infomercial, Obama's communications were professional without being slick, attention-getting without being in-your-face. Fourth, Obama reached out to all citizens. He View Details
Keywords: by John Quelch
- 01 Mar 2014
- News
Insight: Yenball
by Dan Morrell Perhaps the biggest free agent target in major league baseball this off-season was 25-year-old Masahiro Tanaka, a pitcher in the Japanese professional league with a devastating split-finger fastball who made international... View Details
- 28 Oct 2014
- First Look
First Look: October 28
shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search... View Details
Keywords: Carmen Nobel
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
assist in attracting top talent to Africa and expand the School’s global impact. H – HBS Clubs. There are over 50 HBS Student Clubs on campus, many of which are focused on career development. Connecting with a student club is a great way to View Details
Keywords: All Industries