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Show Results For
- All HBS Web
(1,510)
- People (3)
- News (209)
- Research (1,015)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
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- 06 Dec 2021
- News
What's the Word?
ability to act on ideas using zero-cost trading tools like Robinhood. On the positive side, Cohen notes, meme stocks signal levels of engagement with the stock market that haven’t been seen in decades. But the valuation of meme stocks is... View Details
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer packaged goods View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
Kyriacopoulos (MBA 2010) Neither proposed target market seems to be the source of a viable business model. I doubt students can or will pay for info they can get from the internet or they already know. And... View Details
- 01 Apr 1998
- News
Going For The Summit
iVillage soon created sites such as About Work (www.aboutwork.com), Better Health (www.betterhealth.com), and Armchair Millionaire (www.armchairmillionaire.com), a financial planning site. Although Carpenter and her cofounders originally View Details
Keywords: Caroline Chauncey
- 01 Jun 2009
- News
Too Big To Fail
Capitol Hill. The Case for More Regulation Looking at the historical record, Moss makes a strong case that targeted government regulation of financial markets has worked in the past to lower risk and instill... View Details
- 01 Dec 2015
- News
Golden State of Mind
Tim Draper (MBA 1984) tells 30 students assembled poolside at Draper University, a seven-week entrepreneurship boot camp targeting 18- to 28-year-olds that he launched in 2012 after purchasing and renovating the vintage 1926 Benjamin... View Details
Keywords: Julia Hanna
- 15 Jun 2021
- News
Alumni Achievement Awards 2021
Howard, Fitzhugh joined Pepsi in 1965, where he developed the first marketing efforts directed at African Americans. Credited with creating the concept of targeted marketing, he also attracted and mentored... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the... View Details
- 12 Nov 2019
- News
Seismic Shift
years ago that the approach to inclusion in business was flawed. As a former marketing expert and growth strategist who helped clients find new business opportunities—largely in nonwhite, affluent markets—she was called in to create... View Details
Keywords: Maureen Harmon
- 01 Oct 2001
- News
Q&A: Orin Smith
people-watching, and the general ambience, it was extremely attractive to customers. Also, a key aspect of our strategy is to be preemptive; we get there ahead of the competition, and if we're a little late, we accelerate our development. Which View Details
- 26 Feb 2020
- News
Phoenix Rising
years—and an ineffective tax system that targets too narrow of a slice of the population at rates that are too high. “There are many interesting things in our past that are relevant for today’s discussion about which direction we want to... View Details
Keywords: Jen McFarland Flint
- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home... View Details
- 01 Mar 2009
- News
Damon Silvers
1990s in North Carolina. On election day, the employer went through the plant and randomly fired people but didn’t necessarily target union supporters. It was illegal, but the employer never had to pay any significant fines and bought... View Details
- 01 Jun 2007
- News
Mission Possible
Company magazine as one of the top socially entrepreneurial organizations in America, Year Up was started with private funding and is supported by corporate partnerships. Its business model is based in part on market demand for... View Details
- 01 Jun 2019
- News
City on a Hill
percent of its operating revenue came from a dwindling endowment, and the school had been through four executive directors in two years. Relations with the neighboring town of Harlan, the county seat, were at an all-time low: The nonprofit had View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
from the office building/landlord. The benefit to the landlord was an additional amenity to retain their existing tenants and to better market vacant space to prospective tenants. The employer and landlord contributions would help defray... View Details
- 01 Dec 2013
- News
Curing Health Care
unused in villages ravaged by disease, and boxes of mosquito nets that could slow the spread of malaria go unopened. The problem is that, sometimes, not enough attention is paid to what motivates the target population to use medicines or... View Details
- 06 Dec 2021
- News
New Wave
timescales not just of days and weeks but of decades—something that can’t be done with gusting winds and fickle sunshine. “We know how much power we’re going to get out of this for the next 40 years,” Smith says. The potential market for... View Details
- 01 Feb 1998
- News
Women at the Top
Professor of Business Administration, gave the second case presentation on First Direct, a "virtual" bank in England that has built tremendous market share by providing services via telephone. MBA Class of 1960 Professor of Business... View Details
Keywords: Marguerite Rigoglioso and Susan Young
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
ventured into Kansas City and Chicago. But that meant marketing under a different name — another of Rogers’ many war stories. A year after Rogers and Cronk bought Dreyer’s, a lawyer from Kraft Foods, owner at the time of nationally... View Details