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- All HBS Web
(1,507)
- People (3)
- News (209)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
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- 01 Oct 2001
- News
Q&A: Orin Smith
people-watching, and the general ambience, it was extremely attractive to customers. Also, a key aspect of our strategy is to be preemptive; we get there ahead of the competition, and if we're a little late, we accelerate our development. Which View Details
- 01 Aug 2001
- News
HBS Alumni Association Board of Directors: President's Report
for the School, how HBS might catalogue all its continuing education offerings, how best to market the current programs, and what new programs might be added to the menu. The School now offers three continuing education programs... View Details
Keywords: John Hoffman
- 01 Mar 2009
- News
Damon Silvers
1990s in North Carolina. On election day, the employer went through the plant and randomly fired people but didn’t necessarily target union supporters. It was illegal, but the employer never had to pay any significant fines and bought... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details
Keywords: April White
- 01 Dec 2009
- News
The Fab Four
submitted were quite a bit different from what they first showed me.” A member of Staples’ original management team, Krasnow is currently a domain expert in marketing at Highland Capital Partners, a Boston-based venture capital firm. I... View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
marketing in the early stages of a drug's development. In a lunchtime address, Jacques Nasser, president and CEO of Ford Motor Company, touched on a number of experiences from his 33 years at the auto giant, including what he referred to... View Details
- 01 Sep 2008
- News
The Levitt Brand
transformed the magazine from a more academic publication to one that targeted business managers with relevant, accessible articles. He shortened articles and even added cartoons, a decision that appalled some. His aim, Levitt told View Details
- 01 Jun 2007
- News
Steve Schwarzman
still some of that today. A lot of investors were not as familiar with private equity, so we needed to basically spend time just trying to explain what was going on. Private-equity firms have borrowed billions at low interest rates to buy View Details
- 01 Apr 1999
- News
A Vibrant Brand
rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales realizes that expanding the Vibe... View Details
Keywords: Susan Young
- 26 Feb 2020
- News
Phoenix Rising
years—and an ineffective tax system that targets too narrow of a slice of the population at rates that are too high. “There are many interesting things in our past that are relevant for today’s discussion about which direction we want to... View Details
Keywords: Jen McFarland Flint
- 06 Dec 2021
- News
New Wave
timescales not just of days and weeks but of decades—something that can’t be done with gusting winds and fickle sunshine. “We know how much power we’re going to get out of this for the next 40 years,” Smith says. The potential market for... View Details
- 20 Jul 2017
- News
Pushing the Next Generation Forward
investing, and I wanted to explore those from an academic perspective,” Owusu-Kesse recalls. Looking back at his three years in graduate school, he notes, “Surprisingly, one of the business courses that helps me the most in what I do today was Professor [Anita]... View Details
Keywords: Deborah Blagg
- 01 Apr 2000
- News
A Place in the Sun
company envisions solid future growth, through acqui-sitions and by exploiting its brand: The Club Med name is known throughout the world. Yves Martin explains that North America is a prime target for growth. "The U.S. View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Mar 2010
- News
Rx for Too Big to Fail
speed limits (rather than by prohibiting cars or leaving the risk entirely to the market to resolve), we need to do much the same in managing the risk posed by the largest financial institutions. Above all, we must limit their leverage,... View Details
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
ventured into Kansas City and Chicago. But that meant marketing under a different name — another of Rogers’ many war stories. A year after Rogers and Cronk bought Dreyer’s, a lawyer from Kraft Foods, owner at the time of nationally... View Details
- 01 Feb 1998
- News
Women at the Top
Professor of Business Administration, gave the second case presentation on First Direct, a "virtual" bank in England that has built tremendous market share by providing services via telephone. MBA Class of 1960 Professor of Business... View Details
Keywords: Marguerite Rigoglioso and Susan Young
- 01 Mar 2006
- News
The Producers
tax incentives), they will work on the set for months at a time and follow through on marketing once the film is complete. However, there are often no guarantees that a project will make it to the big screen, and for that reason it’s... View Details
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
businesses that were going to be a source for good, and that really aspired to both, to profit and to purpose. You know, the whole premise or conceit, if you will, that's sort of taught in business schools, is that the private sector and the free View Details
- 01 Jun 2014
- News
What’s Next
marketing is huge now, but I learned very little about that when I was a student. Can HBS provide more opportunities for alumni to stay in permanent beta and continuously grow as leaders in today's dynamic and fast-changing world? Anubhav... View Details
- 01 Jun 2006
- News
A Capital Asset
tight security worldwide. There could be no soft targets anywhere. That was the wake-up call.” Bonnie Rubenstein Cohen (MBA ’67) grew up in the blue-collar “Shoe City” of Brockton, Massachusetts. Her father, Harold Rubenstein (MBA ’40),... View Details