Publications

September 2013
Case

PadFone vs. FonePad

By: Willy Shih and Sen Chai

To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details

April 1995
Case

Montague Corporation (A)

By: Norman A. Berg and James Weber

The Montague Corp. is a small company started in 1987 and owned by David Montague, age 31, and his father. The company designs, manufactures in Taiwan, and sells through distributors worldwide a high-quality "bicycle that folds." The company offices are located in... View Details

Keywords: Business Strategy; Financial Strategy; Financial Management; Job Cuts and Outsourcing; Globalized Firms and Management; Family Business; Bicycle Industry; Taiwan; Cambridge

Find at Harvard

21 Oct 2008
First Look

First Look: October 21, 2008

Asian industrial cluster with global scope which has no participants or competitors in the West. The case can also be used to expose students to the global supply chain for key information technology components. Taiwan and Korea are today... View Details

Keywords: Martha Lagace

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

September 2008
Teaching Note

Chi Mei Optoelectronics (TN)

By: Willy C. Shih

Teaching Note for [608-123]. View Details

Keywords: Diversification; Information Technology; Market Entry and Exit; Standards; Industry Clusters; Supply Chain; Production; Experience and Expertise; Biotechnology Industry; Chemical Industry; Taiwan; Asia; Korean Peninsula; China

January 1998 (Revised April 2001)
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details

Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan

November 2022 (Revised April 2023)
Supplement

HTC and Virtual Reality (B)

By: Andy Wu and Matt Higgins

In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and... View Details

Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States

27 Apr 2015
News

Topping Off the Ruth Mulan Chu Chao Center

Keywords: Chao; Executive Education; campus development; campus construction

01 Sep 2007
News

Getting Security Right

government will lead to heightened tensions with the United States and allies such as Japan and Taiwan by 2020. What about Europe? The European Union poses a less immediate challenge, but a real one nonetheless. There is an element of the... View Details

Keywords: National Security and International Affairs; Government; Publishing Industries (except Internet); Information

04 Dec 2013
Research & Ideas

The Fantastic Horizon: How to Invest in a New City

streamline regulations and approvals. Phu My Hung was funded by industrialists from Taiwan who were systems thinkers, long horizon investors, and nation builders. King Abdullah Economic City was funded by private investors and with... View Details

Keywords: by John Macomber; Construction; Real Estate

01 Jul 2008
First Look

First Look: July 1, 2008

students to examine Suncor's strategic positioning and cost structure, and the challenges that the firm's leaders confront as of 2007. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708023 View Details

Keywords: Martha Lagace

Teaching Interest

Strategy and Technology (Elective Curriculum)

By: David B. Yoffie

This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details

Keywords: Strategy; Information Technology; Technology Platform; Telecommunications Industry; Technology Industry; Semiconductor Industry; Electronics Industry; Information Technology Industry; United States; China; Israel; Taiwan

26 May 2016
News

2016 Alumni Achievement Awards

world.” “At the time, India had three fat books of import policies, and I knew them backward and forward. In 1982, phones could not be imported, but electronic parts could. I imported the first push-button phone by disassembling phones in View Details

20 Jul 2015
Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

industry moved from steel tubes to carbon fiber ones, the cluster took hold in Taiwan because that's where the expertise is in fabricating and molding carbon fiber. "If the prices go up there, it's not like you can just reestablish that... View Details

Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion

2012
Working Paper

Brides for Sale: Cross-Border Marriages and Female Immigration

Every year, a large number of women migrate as brides from developing countries to developed countries in East Asia. This phenomenon virtually did not exist in the early 1990s, but foreign brides currently comprise 4 to 35 percent of newlyweds in these developed Asian... View Details

Keywords: Immigration; Gender; Developing Countries and Economies; Education; Cross-Cultural and Cross-Border Issues; East Asia; Japan; South Korea; Taiwan; Singapore

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2011
Article

Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

By: Ethan S. Bernstein and Frank J. Barrett

How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices... View Details

Keywords: Dynamic Capabilities; Strategic Change; Jazz; Jazz Mindset; Improvisation; Innovation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Knowledge Use and Leverage; Leading Change; Leadership Style; Leadership; Management; Management Style; Organizational Change and Adaptation; Organizational Culture; Organizations; Creativity; Strategy; Auto Industry; Banking Industry; Bicycle Industry; Computer Industry; Consulting Industry; Consumer Products Industry; Education Industry; Electronics Industry; Entertainment and Recreation Industry; Financial Services Industry; Food and Beverage Industry; Health Industry; Information Technology Industry; Manufacturing Industry; Music Industry; Pharmaceutical Industry; Retail Industry; Semiconductor Industry; Service Industry; Technology Industry; United States; Japan; Taiwan; Europe; Asia

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October 2024
Case

Nvidia

By: Andy Wu and Matt Higgins

This case study examines Nvidia's strategic pivot from gaming GPUs to becoming a leader in general-purpose computing and AI. It explores how Nvidia leveraged its GPU architecture to dominate the growing fields of data center acceleration and AI training, outpacing... View Details

Keywords: Strategy; Technological Innovation; AI and Machine Learning; Product Development; Manufacturing Industry; Technology Industry; Electronics Industry; United States; China; Taiwan