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Show Results For
- All HBS Web
(551)
- News (227)
- Research (231)
- Events (4)
- Multimedia (8)
- Faculty Publications (111)
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- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are... View Details
Keywords: by Martha Lagace
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
why this launch worked despite violating the rules.” But for every smash hit like Beyoncé’s, the entertainment industry sure sees its fair share of flops. “A lot of products these companies introduce fail,” Elberse says. “If you think about a publisher, movie studio,... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
media” But TV is no longer the only game in town when it comes to watching sports. Yes, in 2013, 94 percent of fans watched games on TV, but 71 percent also viewed sports online, and 49 percent got their fix on mobile devices. "What... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
newspapers respond to entry by TV broadcast stations in 1945–1963. We find that newspaper firms’ responses depend on their customers’ tendencies to multi-home (adopt both newspaper and TV) or single-home (adopt only newspaper or only TV).... View Details
Keywords: Sean Silverthorne
- 10 Dec 2007
- HBS Case
One Laptop per Child
$522 IQ PC aimed at children in India. Moreover, in August 2007, Lenovo, which manufactures a third of all computers sold in China, announced it would offer a laptop priced between $199 and $399 targeted at China's rural population. The PCs would plug into View Details
- 26 Jun 2000
- Research & Ideas
Presentation Round-Up
lay-out of supermarkets is more or less the same no matter where you go. Various web sites today may try to differentiate themselves by offering a different experience to the consumer, Papa said, "but we find that people want all TVs to... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
but you really need to reimagine what the right customer experience is and what the right cost base is to make this capital efficient for shareholders. Best Buy is a good example. Best Buy has taken most of its commodity TVs and said we... View Details
- 18 Nov 2014
- First Look
First Look: November 18
how TV advertising influences changes in online shopping within two-minute pre/post windows of time. We use non-advertising competitors' online shopping in a difference-in-differences approach to measure the same effects in two-hour... View Details
Keywords: Sean Silverthorne
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating out activities that customers want from those that they... View Details
Keywords: by Michael Blanding
- 14 Feb 2007
- Op-Ed
Tata-Corus: India’s New Steel Giant
Tata-Corus is the largest out of India, and is done by a private sector entity of its own volition, away from the shadow of state influence. For these reasons, it bears noticing. The same euphoria surrounded Shenzhen-based TCL Multimedia when it acquired the French... View Details
Keywords: by Tarun Khanna
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
overload. Using a standard cost of $25 per thousand viewers, which is generally charged by broadcast companies for a 30 second ad on primetime television in the United States (a value cheaper than Japan and more expensive than Brazil) FIFA has the potential to generate... View Details
- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
said. One example: Polaroid France. Launching the Polaroid camera in France, the company followed Levitt's standardized marketing approach. Problem was, French TV at the time was non-commercial, and Polaroid could not create the consumer... View Details
Keywords: by Sean Silverthorne
- 13 Jan 2015
- First Look
First Look: January 13
understanding of these implications is essential for future policy analysis, particularly for issues relating to fostering innovation. Publisher's link: http://www.people.hbs.edu/wkerr/Kerr_Kerr_Lincoln_WP14_IPEFirms.pdf January 2015 IESE Insight From View Details
Keywords: Sean Silverthorne
- 06 Dec 2006
- Op-Ed
India Needs to Encourage Trade with China
withered away in response to the Chinese threat. Nor have major overseas ventures by the Chinese, in Europe and the West, been unambiguously successful. Shenzhen-based TCL Multimedia, among the world's largest TV makers, for instance,... View Details
Keywords: by Tarun Khanna
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
offerings and consumer needs has been challenging the effectiveness of both mechanisms. Q: What kinds of consumer habits does consumer empowerment work against? A: Consumers typically tend to adopt ritual lifestyles, and to develop dependencies towards the same drinks,... View Details
Keywords: by Martha Lagace
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
so—intercollegiate sporting events generated an estimated $2 billion in revenue and $1 billion in profit in 2010. Winning programs prosper in diverse ways including ticket and product sales, alumni donations, and TV contracts. Chung is... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
group of athletes. But as far as endorsements are concerned in the long run, he's hurt by the fact that speedskating isn't on TV very much. Michelle Kwan has everything going for her, but when, for whatever reason, you're not able to... View Details
- 20 Nov 2007
- First Look
First Look: November 20, 2007
broadband Internet, and the related crisis faced by companies whose business models relied on TV advertising—played to TiVo's unique strengths. Leadership in DVR technology and a TV-centric user interface arguably positioned TiVo to... View Details
Keywords: Martha Lagace
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and tablet users multitask in front... View Details
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
the advent of the fall television season, replete with new reality TV shows, producers are presenting us with an interesting case example of speed as a competitive strategy. One specific case in point is that of the Fox Network's recent... View Details
Keywords: by James Heskett