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- All HBS Web
(550)
- News (228)
- Research (230)
- Events (4)
- Multimedia (8)
- Faculty Publications (110)
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- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
so—intercollegiate sporting events generated an estimated $2 billion in revenue and $1 billion in profit in 2010. Winning programs prosper in diverse ways including ticket and product sales, alumni donations, and TV contracts. Chung is... View Details
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
sophisticated understanding of that market, said Wiersma. One reason the TV recorder company TiVo ran into difficulty, she said, was the company didn't understand that consumers don't want to have to get another box for their television.... View Details
Keywords: by Julia Hanna
- 12 Aug 2008
- First Look
First Look: August 12, 2008
workers. Purchase the note: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708492 PCCW now Harvard Business School Case 709-405 In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its... View Details
Keywords: Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are... View Details
Keywords: by Martha Lagace
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating out activities that customers want from those that they... View Details
Keywords: by Michael Blanding
- 10 Jun 2014
- First Look
First Look: June 10
Electronics: TV in an Era of Convergence From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over... View Details
Keywords: Sean Silverthorne
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
Most advertisers have some way to have online links even in ads that aren't online. For instance, many magazine ads prominently tell you, "Here's our Web site to get more information." TV news programs always send you to their... View Details
- 13 Jan 2015
- First Look
First Look: January 13
understanding of these implications is essential for future policy analysis, particularly for issues relating to fostering innovation. Publisher's link: http://www.people.hbs.edu/wkerr/Kerr_Kerr_Lincoln_WP14_IPEFirms.pdf January 2015 IESE Insight From View Details
Keywords: Sean Silverthorne
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
why this launch worked despite violating the rules.” But for every smash hit like Beyoncé’s, the entertainment industry sure sees its fair share of flops. “A lot of products these companies introduce fail,” Elberse says. “If you think about a publisher, movie studio,... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
media” But TV is no longer the only game in town when it comes to watching sports. Yes, in 2013, 94 percent of fans watched games on TV, but 71 percent also viewed sports online, and 49 percent got their fix on mobile devices. "What... View Details
- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
said. One example: Polaroid France. Launching the Polaroid camera in France, the company followed Levitt's standardized marketing approach. Problem was, French TV at the time was non-commercial, and Polaroid could not create the consumer... View Details
Keywords: by Sean Silverthorne
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
newspapers respond to entry by TV broadcast stations in 1945–1963. We find that newspaper firms’ responses depend on their customers’ tendencies to multi-home (adopt both newspaper and TV) or single-home (adopt only newspaper or only TV).... View Details
Keywords: Sean Silverthorne
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and tablet users multitask in front... View Details
- 06 Dec 2006
- Op-Ed
India Needs to Encourage Trade with China
withered away in response to the Chinese threat. Nor have major overseas ventures by the Chinese, in Europe and the West, been unambiguously successful. Shenzhen-based TCL Multimedia, among the world's largest TV makers, for instance,... View Details
Keywords: by Tarun Khanna
- 10 Dec 2007
- HBS Case
One Laptop per Child
$522 IQ PC aimed at children in India. Moreover, in August 2007, Lenovo, which manufactures a third of all computers sold in China, announced it would offer a laptop priced between $199 and $399 targeted at China's rural population. The PCs would plug into View Details
- 26 Jun 2000
- Research & Ideas
Presentation Round-Up
lay-out of supermarkets is more or less the same no matter where you go. Various web sites today may try to differentiate themselves by offering a different experience to the consumer, Papa said, "but we find that people want all TVs to... View Details
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
terms, both companies would like nothing better than to have customers to themselves, wrapped up in their own seamless media universes: iTunes, iPad, and Apple TV on the one hand; and Kindle, Amazon Prime, and Fire View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
have not only advertised more on TV and in other media, but also upped the ante on personal selling efforts with an increased number of local field operation offices as a way to reach out to voters. But which strategy was more effective... View Details
Keywords: by Dina Gerdeman
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
group of athletes. But as far as endorsements are concerned in the long run, he's hurt by the fact that speedskating isn't on TV very much. Michelle Kwan has everything going for her, but when, for whatever reason, you're not able to... View Details
- 20 Nov 2007
- First Look
First Look: November 20, 2007
broadband Internet, and the related crisis faced by companies whose business models relied on TV advertising—played to TiVo's unique strengths. Leadership in DVR technology and a TV-centric user interface arguably positioned TiVo to... View Details
Keywords: Martha Lagace