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- All HBS Web
(269)
- News (162)
- Research (70)
- Multimedia (11)
- Faculty Publications (48)
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Business of Ideas - Course Catalog
HBS Course Catalog Business of Ideas Course Number 1161 Professor Caroline Elkins Fall; Q2; 1.5 credits Course Overview: Today, ideas matter more than ever. Idea generators – from opinion columnists and non-fiction writers to podcast hosts and those delivering View Details
- 01 Sep 2012
- News
An Intellectual Capital: Some Influential HBS Ideas, at a Glance
In “Marketing Myopia” in HBR, Ted Levitt (below) famously asks “What business are you in?” and insists that customer focus be paramount. 1977 Abraham Zaleznik raises a provocative, game-changing question in “Managers and Leaders: Are They... View Details
Keywords: Professor Elton Mayo: Professor Fritz Roethlisberger; George M. Moffett Professor of Agriculture and Business, Professor Emeritus Ray A. Goldberg; Professor Abraham Zaleznik; Professor Alfred Chandler; Professor Michael Porter; Professor Robert S. Kaplan; Professor Michael C. Jensen; Professor C. Roland Christensen; Professor Robert Menton; Colleges, Universities, and Professional Schools; Educational Services
- 18 Jun 2001
- Research & Ideas
Caught in the Cogs: When Manufacturing and IT Meet
operations." Fair enough. But how can that actually be accomplished? With the help of Bart Blackburn (HBS MBA '97) of SupplierInsight, Paul Deninger (HBS MBA '84) of Broadview, and Ted Fischer of SCB Enterprise Solutions, Upton set... View Details
Keywords: by Jim Aisner
- 17 Dec 2015
- News
A Bridge to the Future
Written “life lessons learned” were gathered from 350 alumni, who provided heartfelt guidance for students to discuss, and seven faculty members chosen by the class offered TED Talk–like counsel about following one’s passions, making time... View Details
- 01 Sep 2003
- News
The Levitt Brand
A consultant and professor with a Ph.D. in economics from Ohio State University, Ted Levitt had already published two articles in the Harvard Business Review when he joined the HBS faculty in 1959. One year later, observed HBS marketing... View Details
- 01 Dec 2015
- News
A Legacy of Support
Robert’s memory of that time is filled with emotion: “I walked into Ted Levitt’s Marketing class, saw ‘Jonathan Ariel Kraft, March 4, 1964’ written on the board, and received a standing ovation. It’s a moment I will never forget.” The... View Details
- 01 Sep 2004
- News
Nancy Hall (MBA 1974)
everything. There’s so much predigested information out there, but that’s not where creativity comes from. There’s much more to life than what goes on in the classroom or the boardroom. And yet, the classroom is important. I still use what I learned from Ron Frank in... View Details
- 19 Dec 2024
- News
The Musts of 2024
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. I love these end-of-the-year lists where you can get recommendations from smart people about things that are worth your time and money. It always sets me up really... View Details
- 01 Sep 2004
- News
Bill Dunaway (MBA 1964)
I was scared to death that everyone would be smarter than me. And they were. On the first day of class we were all anxious to talk and make a good first impression. I held my hand up until it had gangrene. Then Professor Ted Levitt ate me... View Details
- 24 Feb 2023
- Blog Post
My Classroom Experience During Harvard Business School’s Summer Venture in Management Program
Mobilizing Capital in Africa" case), I reflected upon my experiences being the grandson of an African political revolutionary and giving two TED talks by the age of 20 to underscore the importance of empowering young leaders who want to... View Details
- 01 Sep 2003
- News
Globalization Revisited
was no disputing the significance of Levitt’s contribution to the theory and practice of global marketing and to the ongoing assessment of its impact. As HBS professor Richard S. Tedlow noted of Levitt’s work, “It’s all in the question, and View Details
- 01 Sep 2024
- News
Turning Point: Make Your Life Count
Rosita Najmi (MBA 2009) (Illustration by Gisela Goppel) Rosita Najmi (MBA 2009) (Illustration by Gisela Goppel) We were refugees. Mom scraped together all we had (three suitcases and $3,000) and bundled my three siblings and me onto a plane bound for Idaho. My father... View Details
- 01 Oct 2021
- News
Hybrid Learning the HBS Way
made remote-only classes as interactive and engaging as possible, he says the hybrid classrooms elevated the experience. “I immediately perk up in my seat and feel more attentive and alive,” he says. “I’m reminded of just how electrifying HBS classes are.” View Details
- 01 Oct 1997
- News
Shaping the Way Business Does Business: HBR at 75
example," she continues. "It's where HBS professor Ted Levitt first outlined the principles that defined the field of marketing and where Mike Porter first identified the five competitive forces that shape strategy. It's also where key... View Details
- Profile
Luciana Baigun
Collaborate.com, a startup in Cambridge, I saw all the excitement TEDxBoston was generating – it was attracting people from all industries and walks of life,” she says. It occurred to her that TED and HBS could be the perfect match. “HBS... View Details
- 01 Oct 1999
- News
Eight Among Many: W. Mitt Romney
fits with the public side of his SLOC work. "It's not unlike the clamor of a political campaign," notes Romney, who ran unsuccessfully for Massachusetts Senator Ted Kennedy's seat in 1994 and whose father, George, was a Presidential... View Details
Keywords: Garry Emmons
- 05 May 2022
- News
Lesson Plans
accidental, as Khan relates in his TED Talk from 2011. TED Talk: I was an analyst at a hedge fund and I was in Boston and I was tutoring my cousins in New Orleans remotely. And I started putting the first... View Details
- 30 Aug 2006
- Op-Ed
The Compensation Game
defenders claim, is no more problematic than the fact that, say, Red Sox slugger Manny Ramirez is paid much more than earlier stars like Ted Williams. But the process affecting the compensation of star athletes is quite different from the... View Details
Keywords: by Lucian Bebchuk & Rakesh Khurana
- 01 Mar 2004
- News
Take 2: From Ad Copy to Cuneiform
executive vice president and director of the Ted Bates Agency in New York City (then among the top five advertising agencies in the world), managing the firm and million-dollar accounts for big-name clients such as Prudential, Colgate,... View Details
- 01 Mar 2023
- News
What’s in a Name
Late last fall, Dolly Chugh (MBA 1994) made a guest appearance on After Hours, the podcast where HBS professors discuss current events. (The podcast is part of the TED Audio Collective.) Chugh was joined by professors Mihir Desai and... View Details