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04 Jan 2012
First Look

First Look: January 4

perceive a negative synergy between the components of a bundle. Modeling the dynamic nature of durable goods purchases also helps us uncover a finding that contradicts prior static models: positive correlation between products enables... View Details

Keywords: Carmen Nobel

12 Jan 2010
First Look

First Look: Jan. 12

multichannel, the challenges of crafting multichannel retailing strategies and opportunities for creating synergies across channels, key retail mix decisions facing multichannel retailers, and the dynamics of multichannel retailing. We... View Details

Keywords: Martha Lagace

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

Corporate-level synergies emerge in which the whole exceeds the sum of the individual parts. For these scorecards to be effective, however, everyone in the organization must understand the strategies for their unit, division, and the... View Details

Keywords: by Robert S. Kaplan & David P. Norton

18 Dec 2012
First Look

First Look: December 18

Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new indication, benign prostatic hyperplasia (BPH), soon to be carried out, the team had to make a decision soon. On its face, the market opportunity for a BPH... View Details

Keywords: Carmen Nobel

17 Jan 2012
First Look

First Look: January 17

growth was driven primarily by functional managers rather than general managers. Using panel data on senior management positions, we explore the relationship between changes in executive team composition, firm diversification, and IT investments-which arguably alter... View Details

Keywords: Sean Silverthorne