Survey Research - Publications - Faculty & Research

28 May 2019
News

INK: Maker’s Manual

for everything from market research to packaging. What do you hope the book will do for would-be entrepreneurs? I’d like it to give them confidence to start their ventures with a playbook so that the path is not as lonely or ambiguous.... View Details

Keywords: Jen McFarland Flint

01 Apr 1996
News

Technology for Learning's Sake

determining what market research to buy to aid their choice of commercials. As data on the copy concepts from focus groups and customer surveys were revealed, many students found that they had to adjust... View Details

Keywords: by Deborah Blagg; photo by David Zadig

06 Feb 2025
News

How to Judge Your Next Job

other side? We know two thirds of them according to Gallup and Pew surveys are saying that they're disengaged or have quietly quit on the job. So there's a lot of anxiety on that side. And then on the employer side, we know that open jobs... View Details

01 Dec 2015
News

Alumni and Faculty Books for December 2015

illuminating graphics to guide readers in conceiving, designing, building, testing, and scaling up the ideal business for them. The Career Playbook: Essential Advice for Today’s Aspiring Young Professional by James M. Citrin (MBA 1986) (Crown Business) This book is... View Details

01 Dec 2012
News

From Where We Stand

thousands of women and men MBAs, research by Catalyst finds that women are still placed in less-promising roles and at lower compensation from their first post-MBA job—and those gaps only widen over time. This means that today's MBA women... View Details

05 May 2020
News

“Walking a Tightrope”

age of innovation. There are people all over the country in universities and colleges who are actually doing research and conducting randomized control trials to determine what solutions work and what solutions don't work. And that's... View Details

01 Dec 1999
News

A Class Act

Web site (www.alumni.hbs.edu/bulletin). While the 1995 readership survey showed that only 25 percent of alumni were interested in the online format, that number had grown to 52 percent in a recent (February 1999) readership study. As more... View Details

Keywords: Nancy O. Perry

01 Mar 2015
News

A Boomtown's Echo

an hour south of Watford City. A Pool Past Its Peak? Barbara George (MBA 1980) Williston farmer Steve Jensen surveys the cleanup process after more than 20,000 barrels of oil leaked on his land. “The View Details

Keywords: Oil and Gas Extraction; Mining

01 Jun 2020
News

How Sports Should Use Its Timeout

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Angela Ruggiero (MBA 2014) is cofounder and CEO of the market research firm the Sports Innovation Lab, and when we spoke in May, it... View Details

01 Dec 1999
News

Covering the Issues

research laboratories, recreational facilities, and a large and exceedingly well-equipped business library." Housed since its 1908 inception in Harvard Yard, HBS would at last have its own home. In a burst of activity, most of the campus... View Details

Keywords: Susan Young, Deborah Blagg, and Garry Emmons

22 Feb 2022
News

March 2022 Alumni and Faculty Books

charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. HBR Guide to Crafting Your Purpose By John Coleman (MBA 2009) Harvard Business Review Press We’re living through a crisis of purpose. Surveys... View Details

18 Aug 2021
News

Alumni on the Black Lives Matter Movement

research shows, are lonely, stressful, jagged yet ultimately rewarding ladders of opportunity.” “Teaming up is a mindset,” Stewart observes in a recent Bloomberg article. “We have a lot of experts in our community, but we need to share... View Details

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