Superstar - Publications - Faculty & Research

25 Sep 2007
First Look

First Look: September 25, 2007

will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details

Keywords: Martha Lagace

13 Sep 2011
First Look

First Look: September 13

co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but doing so solo, comes with huge risks, but scaling it back to smaller theaters or postponing the tour altogether has... View Details

Keywords: Sean Silverthorne

19 Jun 2017
News

Can Neuroscience Find You the Perfect Job?

people that are just superstars in everything that they do and other people are not. And the thing that I feel the proudest about is that it's really about helping anyone, whether they are-- whatever they think they may be good at and... View Details

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

boxes on the way to promotion. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/418031-PDF-ENG Harvard Business School Case 518-042 LeBron James: Building a Hollywood Empire It is June 2016. Superstar basketball player LeBron... View Details