Publications

03 Oct 2023
News

Do Leaders Learn More From Success or Failure?

September 1984
Background Note

Informal Networks: Keys to Successful Management

By: J. Ronald Fox and Paul E. Morrison

Keywords: Social and Collaborative Networks; Management; Success

01 Feb 2000
News

Jerry Shafir: A Simmering Success Story

overnight successes of today's dot-com millionaires make him question his more methodical path to prosperity, Shafir answers, "Not really. They're making millions of dollars be-cause the market is crazy right now, but I'm not sure they're... View Details

Keywords: Deborah Blagg

March 1988 (Revised September 1988)
Case

Friendly Competitors: The Amalgamated Aluminum Succession

By: Benson P. Shapiro

Keywords: Management Succession; Mining Industry; Manufacturing Industry

May–June 2024
Article

What Makes a Successful Celebrity Brand?

By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins

Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details

Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States

Read Now

February 2024 (Revised May 2024)
Case

Johnson Security Bureau: Building Multigenerational Success

By: Henry McGee, Annelena Lobb and David Muoser

Jessica Johnson-Cope, CEO of Johnson Security Bureau (JSB), pondered options for scaling the firm. JSB was the oldest Black-owned security firm in New York, and among the oldest Black-owned security firms in the United States. It provided mostly unarmed security guards... View Details

Keywords: Business Growth and Maturation; Gender; Race; Cybersecurity; Growth and Development Strategy; Competitive Strategy; Expansion; New York (state, US)

Educators

July 2005
Class Lecture

Just Enough: Defining Lifelong Success (FSS)

By: Howard H. Stevenson

April 2003 (Revised October 2004)
Case

Novartis: The Challenge of Success (B)

By: Sandra J. Sucher and Stacy McManus

When Dr. Daniel Vasella learned of the early Phase 1 trial results, he immediately decided what course of action Novartis would take. Students will be able to examine and assess the concrete steps, and the rationale behind them, that Novartis took in response to this... View Details

Keywords: Decision Making; Moral Sensibility; Innovation and Invention; Distribution; Product Development; Production; Problems and Challenges; Research and Development; Biotechnology Industry; Pharmaceutical Industry

Educators

29 Sep 2014
News

Strike a power pose for success

27 Aug 2009
News

Taking the responsible route to success

01 Mar 2008
News

Secrets Behind a VC Success Story

Jim Breyer (MBA ’87) never intended to make a career of venture capital. But he turned out to be pretty good at picking winners and helped propel Accel Partners into the ranks of the top VC firms. more Case-Method Godfather Chris Christensen Recognized as a leading... View Details

01 Jun 2008
News

The Secrets to Successful Strategy Execution

Keywords: Gary L. Neilson, Karla L. Martin, Elizabeth Powers

December 2022
Article

Initial Coin Offering (ICO) Success and Post-ICO Performance

By: Evgeny Lyandres, Berardino Palazzo and Daniel Rabetti

We compile a comprehensive data set of initial coin offerings (ICOs) from 19 data sources including 11 ICO aggregators. We alleviate severe limitations of available ICO data by performing the first systematic analysis of ICO data quality. We use our data set to study... View Details

Keywords: Cryptocurrency; Investment Return; Entrepreneurial Finance; Success; Performance

Register to Read

04 Oct 2004
Research & Ideas

Start to Measure Your E-commerce Success

of treating the topic of e-commerce with awe and confusion, we can now discuss the subject more objectively." What follows is an excerpt from his new book, Implementing E-commerce Strategies: A Guide to Corporate Success after the... View Details

Keywords: by Marc J. Epstein

June 2023
Exercise

Successful Governance for the Family Enterprise

By: Christina R. Wing

This exercise examines three different family enterprise scenarios to open a conversation on what makes them successful. We look at how there is no strategy that fits all for family businesses, but there are strategies that can influence both the business and the... View Details

Keywords: Family Business; Strategy; Success

Oct 08 2019
Testimonial

Adding New Skills to a Successful Career

16 Oct 2017
News

The Most Successful Startups Have Hands-On Founders

October 2010 (Revised July 2012)
Case

Hewlett-Packard Company: CEO Succession in 2010

By: Jay W. Lorsch, Krishna G. Palepu and Melissa Barton

Mark Hurd resigned as the CEO of Hewlett Packard in 2010 after the board discovered that he had misfiled expense reports and paid an H.P. contractor for unsubstantiated work. After Hurd left H.P., he joined Oracle, an H.P. competitor. Soon thereafter, the H.P. board... View Details

Keywords: Ethics; Governing and Advisory Boards; Leadership Development; Management Succession; Competitive Strategy; Technology Industry

Educators