Publications

Publications

Filter Results: (431) Arrow Down

Show Results For

← Page 9 of 431 Results →
  • Web

The Canton Trade and The Hong Merchants System - A Chronicle of the China Trade

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive... View Details
  • November 2015 (Revised February 2016)
  • Case

Allianz Turkey: Focus on the Customer (A)

By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
Related
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
Related
  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Related
  • 11 Oct 2021
  • Blog Post

Crafting a Nontraditional Path to Venture Capital and Private Equity with Morgan Sheil (MBA 2021)

years at HBS, allowed her to pick up experiences, skills, and knowledge that would help her carve a path from chemical engineering and supply chain to climate operations strategy at KKR Capstone and climate investment at KKR ESG. Sheil’s... View Details
  • 19 Dec 2023
  • Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

Bühler Group, Stefan Scheiber is mapping a courageous plan to combat food waste and climate change. Ranjay Gulati hears from Scheiber about how he challenges his own company, its customers, and himself to face sustainability problems... View Details
Keywords: by Danielle Kost
  • 11 Jun 2007
  • Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • 01 Feb 2023
  • Blog Post

How I Spent My HBS 2+2 Deferral: Jada Haynes

office for two years. Because I knew that I was deferring admission to HBS, I then wanted to try something outside of consulting before matriculation. I spent a year in Retail Operations Strategy at lululemon and absolutely loved my job.... View Details
  • Web

2023 Reunion Presentations - Alumni

illustrate techniques and best practices. Participants will leave with a toolkit to help assess the severity of exposures and to use probabilities and risk maps to make investment choices. Lessons from Major League Baseball’s... View Details
  • 27 Jul 2010
  • First Look

First Look: July 27

Hampshire's Squam Lake. Their goal: the mapping of a long-term plan for financial regulation reform. The Squam Lake Report distills the wealth of insights from the ongoing collaboration that began at these meetings and provides a... View Details
Keywords: Martha Lagace
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

simultaneously manage the seemingly contradictory dualities of the job: integrating direct decision-making with indirect levers like strategy and culture, balancing internal and external constituencies, proactively pursuing an agenda... View Details
Keywords: Dina Gerdeman
  • 07 Jun 2023
  • Blog Post

My One Case: MBA Class of 2023 Looks Back

middle-skill workforce. What case made an impact on you and why?The “QuikTrip” case stands out for me. The case features a CEO who is expanding his business to a new market and must decide what kind of growth strategy to pursue. In the... View Details
  • Web

Polaroid Timeline - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral... View Details
  • Web

Cold Calling - Christensen Center for Teaching & Learning

participation. Low frequency participant: As the term progresses, an instructor may use cold calls to engage and develop students who have participated with below average frequency in class discussions. This strategy should be used with... View Details
  • Web

Technology & Innovation - Faculty & Research

instrument that will both disrupt traditional business models and potentially preserve them. The early works of William Abernathy on roadblocks to innovation and Richard Rosenbloom on technology and information transfers in the 1960's and 1970's started the Technology... View Details
  • Web

Doing Business with China: Early American Trading Houses - A Chronicle of the China Trade

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive... View Details
  • 25 Feb 2015
  • HBS Seminar

Jeffrey Schnapp, Harvard Graduate School of Design

  • Web

Speeding Up the Trade: Clippers and Steamships - A Chronicle of the China Trade

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive... View Details
  • Web

Health Care - Faculty & Research

Health Care Health Care February 2015 Supplement The Affordable Care Act (A): Legislative Strategy in the House of Representatives By: Joseph L. Bower and Michael Norris In early 2009, the Obama administration and the Democratically-led... View Details
  • 01 Jan 2011
  • News

Seth Klarman, MBA 1982

served him — and others — well. His approach relies primarily on research and discipline. "Value investing, the strategy of buying stocks at an appreciable discount from the value of the underlying businesses, is one View Details