Publications

September 2017 (Revised February 2018)
Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta

Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details

Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East

May 2010
Article

Does Product Market Competition Lead Firms to Decentralize?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details

Keywords: Product; Markets; Competition; Business Ventures; Geographic Location; Employees; Research; Programs; Decisions

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Research Summary

Performance Pricing and Business Strategy

This research focuses on companies that have sustained high willingness-to-pay over diverse market conditions, including economic slumps. It examines how firms identify, articulate, and communicate value to selected customer groups and the organizational implications,... View Details

Web

The Green Industrial Strategy Project | Institute for Business in Global Society

industrial strategy requires new public, public-private, and private institutions that help build and scale clean tech markets. For instance, governments are scaling programs to invest in clean tech... View Details

06 Aug 2024
Cold Call Podcast

How EdTech Firm Coursera Is Incorporating GenAI into Its Products and Services

Keywords: Re: Suraj Srinivasan; Education; Technology

October 2021 (Revised May 2023)
Case

Engine No.1: An Impact Investing Firm Engages with ExxonMobil

By: Mark Kramer, Shawn Cole, Vikram S. Gandhi and T. Robert Zochowski

ExxonMobil, the world's fifth largest source of carbon emissions, remained committed to aggressively expanding its oil & gas business despite global warming. During the COVID pandemic this strategy resulted in massive losses as the price and demand for oil declined. ... View Details

Keywords: Carbon Emissions; Global Warming; Impact Investment Funds; Hedge Fund Activism; Leadership Development; Business Model; Renewable Energy; Resource Allocation; Decision Choices and Conditions; Governing and Advisory Boards

17 Jun 2019
Working Paper Summaries

The Comprehensive Effects of a Digital Paywall Sales Strategy

Keywords: by Doug J. Chung, Ho Kim, and Reo Song; Media & Broadcasting

Web

Strategy - Faculty & Research

company now faced a future in which the world’s queries might bypass it altogether. About the Unit The Strategy unit studies firms as competitors in an economic landscape. Key issues include: the development... View Details

Teaching Interest

MBA Required Curriculum-- Strategy Course

By: Ramon Casadesus-Masanell

The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

A firm's operative environment and how to sustain competitive advantage.
How to generate superior value for customers... View Details

Keywords: Strategy; Competitive Strategy; Competitive Advantage

March 2021
Article

Increasing the Level of Abstraction as a Strategy for Accelerating the Adoption of Complex Technologies

By: Willy C. Shih

Many new technologies are complex and embody high levels of technical sophistication, and applying them should require significant knowledge and experience. Yet, the rapid adoption and incorporation of these technologies into other innovations seems inconsistent with... View Details

Keywords: Abstraction; Technological And Scientific Innovation; Technological Progress; Diffusion Of Innovation; Technology Adoption; Technological Innovation; Complexity; Information Technology; Strategy

March – April 2009
Article

Market Research and Innovation Strategy in a Duopoly

By: Dominique Lauga and Elie Ofek

We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty about the success of their R&D... View Details

Keywords: Profit; Innovation and Management; Demand and Consumers; Duopoly and Oligopoly; Research and Development; Competitive Strategy

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2020
Working Paper

Consumers Punish Firms That Cut Employee Pay in Response to COVID-19

By: Bhavya Mohan, Serena Hagerty and Michael Norton

Two experiments, including one incentive compatible study, examine the impact of cutting pay for executives versus employees in response to COVID-19 on consumer behavior. Study 1 explores the effect of announcing cuts or no cuts to CEO and employee pay, and shows that... View Details

Keywords: Employee Furloughs; CEO Pay Cuts; Pay Ratios; Purchase Intention; Health Pandemics; Employees; Wages; Executive Compensation; Consumer Behavior

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22 Jun 2009
Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

fall, there's also an implicit guarantee of government rescue for any firm that in the future may be identified as too big to fail. "What's worse, these firms impose costs on... View Details

Keywords: by Roger Thompson; Banking; Financial Services

January 2006 (Revised March 2007)
Background Note

Introduction to Global Strategy

By: Jordan I. Siegel

Examines when it is profitable for a company to position part or all of its activity set across national borders and how a cross-border business is successfully designed and managed. View Details

Keywords: Cross-border Business; Globalized Firms and Management; Competitive Strategy; Global Strategy; Cross-Cultural and Cross-Border Issues