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Publications

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    • All HBS Web  (1,021)
      • Faculty Publications  (243)

      Strategy AlignmentRemove Strategy Alignment →

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      • 2010
      • Book

      One Strategy: Organization, Planning, and Decision Making

      By: Steven Sinofsky and Marco Iansiti
      Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft... View Details
      Keywords: Strategy; Organizations; Planning; Decision Making
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      Sinofsky, Steven, and Marco Iansiti. One Strategy: Organization, Planning, and Decision Making. NJ: John Wiley & Sons, 2010.
      • 2009
      • Book

      Reorganize for Resilience: Putting Customers at the Center of Your Organization

      By: Ranjay Gulati
      In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer focused," but they don't deliver solutions to customers' thorniest problems. Why?... View Details
      Keywords: Competency and Skills; Customer Focus and Relationships; Profit; Organizational Culture; Organizational Structure; Cooperation
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      Gulati, Ranjay. Reorganize for Resilience: Putting Customers at the Center of Your Organization. Harvard Business Press, 2009.
      • October 2009 (Revised January 2010)
      • Case

      The Joslin Diabetes Center

      By: Michael E. Porter, Elizabeth Olmsted Teisberg and Scott Wallace
      The Joslin Diabetes Center in Boston, Massachusetts is a leading center for diabetes care, clinician training, and research. The incidence of diabetes is rising precipitously worldwide, challenging quality of life with its complications and rapidly accelerating health... View Details
      Keywords: Integration; Service Delivery; Medical Specialties; Health Care and Treatment; Outcome or Result; Corporate Finance; Health Industry; Boston
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      Porter, Michael E., Elizabeth Olmsted Teisberg, and Scott Wallace. "The Joslin Diabetes Center." Harvard Business School Case 710-424, October 2009. (Revised January 2010.)
      • September 2009 (Revised September 2012)
      • Case

      United Way

      By: Allen S. Grossman and Cathy Ross
      After United Way CEO Brian Gallagher began shifting the organization's focus from old-school fundraising to community impact, Gallagher and local leaders like Elise Bulk, CEO of the United Way of Greater Los Angeles, faced a series of challenges regarding how to best... View Details
      Keywords: Investment Funds; Business or Company Management; Problems and Challenges; Civil Society or Community; Social Issues; Alignment; Los Angeles
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      Grossman, Allen S., and Cathy Ross. "United Way." Harvard Business School Case 310-014, September 2009. (Revised September 2012.)
      • August 2009 (Revised July 2010)
      • Case

      Jones Lang LaSalle: Reorganizing around the Customer (2005)

      By: Ranjay Gulati and Lucia Menzer Marshall
      Peter Roberts, CEO of Jones, Lang, LaSalle (JLL) Americas division, has been charged with expanding the company's presence in its core geographic markets while simultaneously growing its corporate account business. Roberts and his task force have narrowed their options... View Details
      Keywords: Decision Choices and Conditions; Global Strategy; Growth and Development Strategy; Organizational Structure; Business Strategy; Real Estate Industry
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      Gulati, Ranjay, and Lucia Menzer Marshall. "Jones Lang LaSalle: Reorganizing around the Customer (2005)." Harvard Business School Case 410-007, August 2009. (Revised July 2010.)
      • August 2009 (Revised August 2012)
      • Case

      Cabot Pharmaceuticals, Inc.

      By: Frank V. Cespedes and John T. Gourville
      Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain... View Details
      Keywords: Customer Relationship Management; Employees; Resignation and Termination; Performance Evaluation; Salesforce Management; Alignment; Pharmaceutical Industry
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      Cespedes, Frank V., and John T. Gourville. "Cabot Pharmaceuticals, Inc." Harvard Business School Case 510-030, August 2009. (Revised August 2012.)
      • May 2009
      • Teaching Note

      Equity International: The Second Act (TN)

      By: Nicolas P. Retsinas and Ben Creo
      Teaching Note for [209110]. View Details
      Keywords: Private Equity; Investment; Alignment; Leadership Style; Experience and Expertise; Globalization; Interests; Brazil; Mexico
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      Retsinas, Nicolas P., and Ben Creo. "Equity International: The Second Act (TN)." Harvard Business School Teaching Note 209-147, May 2009.
      • May 2009 (Revised January 2011)
      • Case

      HubSpot: Inbound Marketing and Web 2.0

      By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
      This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
      Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
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      Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
      • February 2009 (Revised June 2019)
      • Case

      Cleveland Clinic: Transformation and Growth 2015

      By: Michael E. Porter and Elizabeth O. Teisberg
      The Cleveland Clinic's health care services are internationally renowned for quality. In 2008, The Clinic began to restructure the organization into teams defined around patient needs, rather than traditional medical specialties. "Patients First!" takes shape as the... View Details
      Keywords: Health; Health Care Operations; Health Care Quality; Health Care; Strategy And Leadership; Strategy Development; Health Care and Treatment; Leading Change; Goals and Objectives; Growth and Development Strategy; Measurement and Metrics; Service Delivery; Organizational Change and Adaptation; Outcome or Result; Health Industry; Cleveland
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      Porter, Michael E., and Elizabeth O. Teisberg. "Cleveland Clinic: Transformation and Growth 2015." Harvard Business School Case 709-473, February 2009. (Revised June 2019.)
      • January 2009
      • Case

      Creating The Partnership Solutions Group at Lehman Brothers

      By: David A. Thomas and Stephanie Creary
      Explores how two senior Wall St. executives created a successful commercial opportunity for Lehman Brothers that focused on building relationships with minority- and women-owned financial services firms. Illustrates how Patricia Miller Zollar and Nadja Fidelia aligned... View Details
      Keywords: Diversity; Gender; Partners and Partnerships; Power and Influence; Value Creation; Financial Services Industry
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      Thomas, David A., and Stephanie Creary. "Creating The Partnership Solutions Group at Lehman Brothers." Harvard Business School Case 409-042, January 2009.
      • 2009
      • Other Unpublished Work

      Organizational Alignment in Professional Services

      By: John J. Gabarro, Thomas J. DeLong and Robert Lees
      Keywords: Service Operations; Alignment; Organizational Structure
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      Gabarro, John J., Thomas J. DeLong, and Robert Lees. "Organizational Alignment in Professional Services." January 2009.
      • 2008
      • Book

      On Competition

      By: M. E. Porter
      Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details
      Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation
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      Porter, M. E. On Competition. Updated and Expanded Ed. Boston: Harvard Business School Publishing, 2008.
      • October 2008 (Revised March 2011)
      • Case

      Curled Metal Inc.—Engineered Products Division

      By: Benson P. Shapiro and Frank V. Cespedes
      Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products... View Details
      Keywords: Price; Product Launch; Product Positioning; Business Strategy
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      Shapiro, Benson P., and Frank V. Cespedes. "Curled Metal Inc.—Engineered Products Division." Harvard Business School Case 709-434, October 2008. (Revised March 2011.)
      • September 2008 (Revised June 2010)
      • Case

      Hearts On Fire - Brand Development Manager

      By: Frank V. Cespedes and Benson P. Shapiro
      Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details
      Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy
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      Cespedes, Frank V., and Benson P. Shapiro. "Hearts On Fire - Brand Development Manager." Harvard Business School Case 709-436, September 2008. (Revised June 2010.)
      • Article

      Strong Leadership and Teamwork Drive Culture and Performance Change: Ohio State University Medical Center 2000–2006

      By: Leonard A. Schlesinger, Fred Sanfilippo, Neeli Bendapudi and Anthony Rucci

      Several characteristics of academic health centers have the potential to create high levels of internal conflict and misalignment that can pose significant leadership challenges.

      In September 2000, the positions of Ohio State University (OSU) senior vice... View Details

      Keywords: Employee Relationship Management; Customer Value and Value Chain; Organizational Structure; Performance Improvement; Customer Satisfaction; Organizational Change and Adaptation; Leading Change; Service Delivery; Satisfaction; Health Care and Treatment; Health Industry; Ohio
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      Schlesinger, Leonard A., Fred Sanfilippo, Neeli Bendapudi, and Anthony Rucci. "Strong Leadership and Teamwork Drive Culture and Performance Change: Ohio State University Medical Center 2000–2006." Academic Medicine 83, no. 9 (September 2008).
      • August 2008
      • Case

      Du Pont: The Birth of the Modern Multidivisional Corporation

      By: Richard S. Tedlow and David Ruben
      Du Pont's realization in 1921 that its "U-form" corporate structure was ill-suited to its new diversification strategy led to a pioneering new kind of organization—the "M" or multidivisional form—that has been called the most important innovation of capitalism in the... View Details
      Keywords: Change Management; Innovation and Invention; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Structure; Alignment; Corporate Strategy
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      Tedlow, Richard S., and David Ruben. "Du Pont: The Birth of the Modern Multidivisional Corporation." Harvard Business School Case 809-012, August 2008.
      • July 2008 (Revised April 2009)
      • Case

      Advanced Micro Devices: Competing in the Shadow of a Giant (A)

      By: Willy C. Shih and Andrew A. King
      As the only significant competitor to Intel Corporation in PC microprocessors, Advanced Micro Devices faced daunting investment choices. Not only did it have to fund microprocessor design teams, it also had to fund silicon process R&D, and it faced huge capital... View Details
      Keywords: Investment; Operations; Partners and Partnerships; Competitive Strategy; Technology Industry
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      Shih, Willy C., and Andrew A. King. "Advanced Micro Devices: Competing in the Shadow of a Giant (A)." Harvard Business School Case 609-002, July 2008. (Revised April 2009.)
      • July – August 2008
      • Article

      Making Diverse Teams Click

      By: Jeffrey T. Polzer
      High interpersonal congruence-meaning alignment between team members' self-assessments and their appraisals of one another-improves the performance of diverse teams. And 360-degree feedback can help. View Details
      Keywords: Groups and Teams; Alignment; Performance Evaluation; Diversity
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      Polzer, Jeffrey T. "Making Diverse Teams Click." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 20–21.
      • February 2008 (Revised August 2011)
      • Case

      Olympia Machine Company, Inc.

      By: Frank V. Cespedes and Benson P. Shapiro
      The management team of an industrial equipment supplier is debating the company's method of compensating salespeople. Different executives have offered different alternatives to the current method of straight salary plus expenses. Each option has different implications... View Details
      Keywords: Governance Controls; Compensation and Benefits; Mission and Purpose; Salesforce Management; Motivation and Incentives; Business Strategy; Industrial Products Industry
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      Cespedes, Frank V., and Benson P. Shapiro. "Olympia Machine Company, Inc." Harvard Business School Case 708-490, February 2008. (Revised August 2011.)
      • December 2007 (Revised July 2011)
      • Case

      Leadership in Energy: Jim Rogers at Cinergy

      By: Boris Groysberg, Nitin Nohria, Colleen Kaftan and Geoff Eckman Marietta
      Jim Rogers, CEO of the energy company Cinergy, has led the company from the brink of bankruptcy to one of the premier energy companies through selecting a focused strategy, aligning the organization to support it, and mobilizing all the employees to implementation. The... View Details
      Keywords: Communication Strategy; Leading Change; Organizational Culture; Organizational Structure; Alignment; Corporate Strategy; Energy Industry
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      Groysberg, Boris, Nitin Nohria, Colleen Kaftan, and Geoff Eckman Marietta. "Leadership in Energy: Jim Rogers at Cinergy." Harvard Business School Case 408-097, December 2007. (Revised July 2011.)
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