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Publications

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  • All HBS Web  (2,676)
    • News  (446)
    • Research  (1,747)
    • Events  (11)
    • Multimedia  (2)
  • Faculty Publications  (809)

Show Results For

  • All HBS Web  (2,676)
    • News  (446)
    • Research  (1,747)
    • Events  (11)
    • Multimedia  (2)
  • Faculty Publications  (809)
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  • 01 Dec 2003
  • News

Selling Digital Privacy

marketing companies to sell it. Consumers, he asserts, have much to gain — be it money, price discounts, better customer service, or products tailored specifically to their needs. In the current system, information that is gathered about... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2002
  • News

Faculty Updates

George C. Chacko (Finance), Rafael M. Di Tella (Business, Government, and the International Economy), Morten T. Hansen (Organizational Behavior and General Management), Monica C. Higgins (Organizational Behavior), and Jan W. Rivkin... View Details
  • 30 Oct 2018
  • News

Paths of Victory

their vehicles, plan more efficient routes, reduce fuel expenses, receive maintenance notifications, and track the behaviors of drivers. When Cobli won in 2016, it had 12 employees and no revenue. Today it employees 60 people and boasts... View Details
Keywords: Alumni New Venture Contest; Support Activities for Transportation; Transportation; Machinery Manufacturing; Manufacturing; Administration of Human Resource Programs; Government
  • 01 Jun 2016
  • News

3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)

strategic form of endurance competition. It’s bit of a cliché, but the most memorable moment was at the starting line at the Sydney Olympics, as the clock beeped down to the start of the race. I always knew there was going to be something... View Details
Keywords: April White; photographed by Scott Clark
  • 20 Sep 2013
  • News

Connections Add Up

and it opened my eyes and I just loved the class." Morrison believes every skill she learned at HBS has helped her at some point. But the class she says made most impact was Competition and Strategy, taught by Andrall Pearson. "He taught me the importance of View Details
Keywords: Jill Radsken; Educational Support Services; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • 01 Oct 1997
  • News

After 27 Years at HBS, Shapiro Shifts Professional Focus

Publications, director of Research, head of the required MBA Marketing course, and faculty chair of Strategic Marketing Management. Shapiro is the author, coauthor, or editor of fourteen books, among them Seeking View Details
  • 01 Mar 2019
  • News

3-Minute Briefing: Richard Edelman (MBA 1978)

reskilling blue-collar workers—which is perfect in a time of automation. It’s genuine, because it fits with who their customer is, and it means something. Companies need to stay in their own swim lane. I still love doing crisis work,... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
  • 08 Mar 2018
  • News

HBSAAA Leads the Way in Celebrating African American Alumni Impact

part of it, but at the core, these ads are a very strategic exercise. They reveal what’s happening competitively in an industry.” So how did the ads fare, according to the Kellogg students? Of the 39 non-network advertisers reviewed, top... View Details
Keywords: Margie Kelley
  • 01 Jun 2004
  • News

Luxe Redux

edge and attract new devotees without losing its core following? “We can still accommodate the traditional customer because our styling is classic,” says Matthew McEvoy (MBA 1989), strategic planning... View Details
Keywords: Julia Hanna; luxury; Retail Trade
  • 01 Dec 2019
  • News

Alumni and Faculty Books for December 2019

experience at Harvard, to address a variety of child-rearing challenges. Instead of control and discipline, this approach aims to help children to think for themselves, own their behavior and choices, and develop confidence from a young... View Details
  • 01 Jun 2003
  • News

Student Conferences, at a Glance

Lee-Chin, chairman and CEO of AIC, a Canadian mutual fund company. “Our behavior today will be our history tomorrow,” Chin said. “We have to make sure it is well written.” Panels included alumni from recent MBA classes discussing the ups... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Oct 1997
  • News

Expanded Elective Curriculum Offers Students A Wealth of Choices

Management and Entrepreneurial Finance, continue to broaden their scope and impact on entrepreneurial studies at HBS. The EC also now offers many small, innovative courses such as Professor Elon Kohlberg's Analytical Reasoning, Professor Gerald Zaltman's View Details
  • 01 Aug 2001
  • News

Cleveland Global Alumni Conference a Sold-Out Success

Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million... View Details
Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 1997
  • News

Growing Together

customers and the community, and differentiates us from our competitors," explains Jackson. "It's all part of our business strategy for leading BankBoston into the 21st century and is consistent with the philosophy of managing with values... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
  • 01 Mar 2014
  • News

Feedback

they gave was of a European hospital that changed scheduling to be patient-centric. The entire patient experience was vastly improved and did not hurt the hospital's income. Other than the airline industry it is hard to find an industry that treats its View Details
Keywords: Health, Social Assistance
  • 01 Oct 1999
  • News

New Chairman Updates Development in MBA Program

provide more efficient and customized services. What are some of the changes in the Admissions area? This year we are putting more resources into marketing - both to the world in general and, in particular, to underrepresented groups that... View Details
  • 01 Jun 2009
  • News

The Maestro and the Market

learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality
  • 28 Feb 2025
  • News

Alumni Startup Enters the Shark Tank

This Friday night, Remento enters the Shark Tank. The startup, cofounded by CEO Charlie Greene (MBA 2021) in 2021, will be featured on this week’s episode of the long-running business show, pitching its “no-write life story book” vision to Sharks at 8/7c on ABC. We... View Details
  • 08 Nov 2024
  • News

Latino Alumni Banquet Marks 20th Year, Atlanta Club Celebrates 90 Years of Connection

HBS Latino Alumni Association Banquet Marks 20 Years The HBS Latino Alumni Association (HBSLAA) held its 20th Annual Banquet on October 5, bringing together 80 alumni, guests, and current HBS students for dinner and a panel discussion at the New England Aquarium in... View Details
Keywords: Margie Kelley
  • 17 Nov 2016
  • News

Rent the Runway Sets Up Shop at Neiman Marcus

average Rent the Runway customer is 29 years old—more than two decades younger than the average Neiman Marcus shopper, who is 51, the companies say. Neiman Marcus executives are also looking forward to collecting shopping data to study... View Details
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