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- All HBS Web
(2,676)
- News (446)
- Research (1,747)
- Events (11)
- Multimedia (2)
- Faculty Publications (809)
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- 01 Dec 2003
- News
Selling Digital Privacy
marketing companies to sell it. Consumers, he asserts, have much to gain — be it money, price discounts, better customer service, or products tailored specifically to their needs. In the current system, information that is gathered about... View Details
- 01 Dec 2002
- News
Faculty Updates
George C. Chacko (Finance), Rafael M. Di Tella (Business, Government, and the International Economy), Morten T. Hansen (Organizational Behavior and General Management), Monica C. Higgins (Organizational Behavior), and Jan W. Rivkin... View Details
- 30 Oct 2018
- News
Paths of Victory
their vehicles, plan more efficient routes, reduce fuel expenses, receive maintenance notifications, and track the behaviors of drivers. When Cobli won in 2016, it had 12 employees and no revenue. Today it employees 60 people and boasts... View Details
- 01 Jun 2016
- News
3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)
strategic form of endurance competition. It’s bit of a cliché, but the most memorable moment was at the starting line at the Sydney Olympics, as the clock beeped down to the start of the race. I always knew there was going to be something... View Details
Keywords: April White; photographed by Scott Clark
- 20 Sep 2013
- News
Connections Add Up
and it opened my eyes and I just loved the class." Morrison believes every skill she learned at HBS has helped her at some point. But the class she says made most impact was Competition and Strategy, taught by Andrall Pearson. "He taught me the importance of View Details
- 01 Oct 1997
- News
After 27 Years at HBS, Shapiro Shifts Professional Focus
Publications, director of Research, head of the required MBA Marketing course, and faculty chair of Strategic Marketing Management. Shapiro is the author, coauthor, or editor of fourteen books, among them Seeking View Details
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
reskilling blue-collar workers—which is perfect in a time of automation. It’s genuine, because it fits with who their customer is, and it means something. Companies need to stay in their own swim lane. I still love doing crisis work,... View Details
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
part of it, but at the core, these ads are a very strategic exercise. They reveal what’s happening competitively in an industry.” So how did the ads fare, according to the Kellogg students? Of the 39 non-network advertisers reviewed, top... View Details
Keywords: Margie Kelley
- 01 Jun 2004
- News
Luxe Redux
edge and attract new devotees without losing its core following? “We can still accommodate the traditional customer because our styling is classic,” says Matthew McEvoy (MBA 1989), strategic planning... View Details
- 01 Dec 2019
- News
Alumni and Faculty Books for December 2019
experience at Harvard, to address a variety of child-rearing challenges. Instead of control and discipline, this approach aims to help children to think for themselves, own their behavior and choices, and develop confidence from a young... View Details
- 01 Jun 2003
- News
Student Conferences, at a Glance
Lee-Chin, chairman and CEO of AIC, a Canadian mutual fund company. “Our behavior today will be our history tomorrow,” Chin said. “We have to make sure it is well written.” Panels included alumni from recent MBA classes discussing the ups... View Details
- 01 Oct 1997
- News
Expanded Elective Curriculum Offers Students A Wealth of Choices
Management and Entrepreneurial Finance, continue to broaden their scope and impact on entrepreneurial studies at HBS. The EC also now offers many small, innovative courses such as Professor Elon Kohlberg's Analytical Reasoning, Professor Gerald Zaltman's View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million... View Details
- 01 Dec 1997
- News
Growing Together
customers and the community, and differentiates us from our competitors," explains Jackson. "It's all part of our business strategy for leading BankBoston into the 21st century and is consistent with the philosophy of managing with values... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- 01 Mar 2014
- News
Feedback
they gave was of a European hospital that changed scheduling to be patient-centric. The entire patient experience was vastly improved and did not hurt the hospital's income. Other than the airline industry it is hard to find an industry that treats its View Details
Keywords: Health, Social Assistance
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
provide more efficient and customized services. What are some of the changes in the Admissions area? This year we are putting more resources into marketing - both to the world in general and, in particular, to underrepresented groups that... View Details
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer View Details
- 28 Feb 2025
- News
Alumni Startup Enters the Shark Tank
This Friday night, Remento enters the Shark Tank. The startup, cofounded by CEO Charlie Greene (MBA 2021) in 2021, will be featured on this week’s episode of the long-running business show, pitching its “no-write life story book” vision to Sharks at 8/7c on ABC. We... View Details
- 08 Nov 2024
- News
Latino Alumni Banquet Marks 20th Year, Atlanta Club Celebrates 90 Years of Connection
HBS Latino Alumni Association Banquet Marks 20 Years The HBS Latino Alumni Association (HBSLAA) held its 20th Annual Banquet on October 5, bringing together 80 alumni, guests, and current HBS students for dinner and a panel discussion at the New England Aquarium in... View Details
Keywords: Margie Kelley
- 17 Nov 2016
- News
Rent the Runway Sets Up Shop at Neiman Marcus
average Rent the Runway customer is 29 years old—more than two decades younger than the average Neiman Marcus shopper, who is 51, the companies say. Neiman Marcus executives are also looking forward to collecting shopping data to study... View Details